Marketing Process and Planning: Roles and Responsibilities of Marketing Functions, Marketing Mix and Market Plan of Tesco

This report discusses the roles and responsibilities of marketing functions with respect to Tesco, the ways in which organisations apply marketing mix for accomplishment of business goals, and examines the basic market plan of Tesco. It also critically analyses the macro environment to determine and inform strategic management decisions and produces a set of valid strategic directions, objectives and tactical actions based on environmental and competitive analysis.

Marketing
essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1.............................................................................................................................................1
P1: Explain the roles and responsibilities of marketing functions with respect to any
organisation..................................................................................................................................1
P2: Define the roles and responsibilities of marketing and how it is related to the organisation's
environment.................................................................................................................................4
M1 Critically analyse the macro environment to determine and inform strategic management
decisions.......................................................................................................................................6
D1 Critique and interpret information and data applying environmental and competitive
analysis to produce a set of valid strategic directions, objectives and tactical actions................6
TASK 2............................................................................................................................................7
P3: The ways in which organisations uses marketing mix for the achievement of the business
objectives. Define with comparison. ...........................................................................................7
M3 Devise appropriate strategies to improve competitive edge and market position based on
the outcomes..............................................................................................................................11
TASK 3..........................................................................................................................................12
P4: Examine the basic market plan of an organisation. ............................................................12
MEDIA PLAN:..........................................................................................................................15
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19

INTRODUCTION
Marketing is described as a function of management, used to perform the duties and
responsibilities related to the promotion and distribution of a product and service (What Is
Marketing? 2019). For example delivered the message and all informations related to the product
and service to customers in order to create the desire of buying.
Tesco is a leading retail company which deals in the groceries and general merchandise.
This was established in the year 1919 by John Cohen. It has a leading market share in UK and
deals in many countries and has been a massive failure in USA and Japan markets.
In this report key responsibilities & roles of marketing functions and how it is related to
the environment of organisation in respect to Tesco can be introduced. The ways in which
organisations apply marketing mix for accomplishment of business goals also explained with a
comparison between Tesco & Asda. Marketing plan of Tesco also introduced in this report.
TASK1
P1: Explain the roles and responsibilities of marketing functions with respect to any organisation.
Marketing functions includes all the activities from identifying the needs and wants of
customers and satisfying them (Grimmer, 2018). It is an important function of management that
performs all the responsibilities needed for the growth of the organisation. Following are the
activities involve in marketing functions;
Identifying the needs:-
customer is the king of the market and without identifying the needs and wants of a customer, it
is not easy for any business to survive for long. Identifying the needs, wants & desires of
customer is the first step for any organisation. Tesco constantly investing on research and
development department for identifying and understanding the expectations of customers.
Planning:-
The next responsibility of marketing function is to develop a marketing plan. Planning includes
the steps from identifying the objectives of business and then setting timeline for the
achievement of these objectives & planning the marketing strategy as per the objectives. The
main objective of Tesco is to provide value added services in a friendly environment for
maximise the sale.
Developing the product:-
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Another important function of marketing apartment is to develop the product which suits the
desires of customer. The design, quality, cost, reliability & durability etc. are the factors
considered under product development. In terms of Tesco making modifications in their existing
products with considering the nutritions, taste, proteins, hygiene in their products.
Grading and standardisation of product:-
Standardisation means to ensure the uniformity in the design and quality of all products. Grading
is the method used to classify the products as per the similarity in their quality and features.
Tesco categories its products like veg and non-veg.
Labelling and packaging:-
When the product is made and standardised the next responsibility of marketing is to done
labelling and packaging of product in an impressive way to attract the customers. Packaging is
not only done for avoiding the breakage and damage of goods in the movement and storage, but
also done as an promotional strategy. Label is the slip considering all the informations related to
the product and producer. Tesco uses attractive and impressive packaging with using the brand
name on its products packages.
Branding:-
A brand name is the unique identity of a product, used to recognize of a particular company or
organisation's product (Holbrook, 2018). Tesco ensures to make specific positions in the market
and has made a unique brand reputation in order to recognise its products.
Pricing:-
Another important function performed by marketing is to set the appropriate prices for products.
The price of a product is affected by many factors such as- governmental policies, competitors
prices, manufacturing cost, profit rate etc. Tesco uses nominal prices in order to increase sale as
much as possible, which results in increasing profits.
Promotion:-
Promotion is also an important function of marketing. Promotion functions of marketing
involves delivering the message & information about the product to the customers and encourage
them to buy. Tesco uses advertisement, sales promotion and personal selling techniques to
promote its products.
Physical distribution:-
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Physical distribution of product is also an important function of marketing plays crucial role in
accomplishment of organisational goals. Decisions related to the order processing, transportation
of goods, warehousing & inventory are taken in this function of marketing. Tesco uses different
strategies for different countries like provides home delivery in some countries. Distribution
channel of Tesco is very extensive.
Warehousing:-
There is a time gap between the production and consumption of goods and products and it is very
important of any organisation to keep goods & products at a safe place (Hanzaee, Sadeghian and
Jalalian, 2019). Thus, warehousing and storing goods at a safe place like go-downs are very
important function of marketing. Storage and warehousing is very important for the smooth flow
of goods. Tesco ensures the smooth flow of goods & minimal wastage of goods.
Areas of Marketing
 Identifying the customers requirements: The main area of marketing function is to
understand what buyer actually wants from the company. By this, Tesco can analysis the
actual need of the customers by focusing on their habits, attitude towards its products. It
may assist in improving base of satisfying customers within the company.
 Maximising profitability: In business organization, marketing function is responsible for
implementing new and innovative ways to sell their products to its customers. As Tesco
is famous brand that sell best quality of services through online platform. It support in
maximising the sales and profitability level of company at market place.
 Deep market research: Undertaking a detailed market analysis is also consider an a
major role of marketing function of Tesco. In this company focus on competitors strategy
and also collect information about target customers. This can be beneficial in improving
the possibilities of capturing larger marker share from its competitors.
Therefore, marketing function play a significant role in business organization in meeting
customers needs and wants. By this, Tesco can improving their competitive image by creating
their strong customers base.
Different functions of marketing plays vital role in the achievement of business
objectives. Tesco uses effective research and development techniques to know the expectations
of customers and constantly taking initiative in innovations and modifications in existing
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products to meet customer's expectations. Tesco uses low pricing strategy and high quality
products & effective promotion tools. Tesco has the provision of impressive and attracting
branding & packaging, effective warehousing centres.
P2: Define the roles and responsibilities of marketing and how it is related to the organisation's
environment.
Marketing, is used to convey the message or information about a product and service &
promoting it in front of customers to create the need or desire. Marketing is the important
function of management linked with other departments of the organisation. Responsibilities of
marketing involves identifying customer needs, making plans, product development, branding &
packaging, distribution & warehousing (HR, and Aithal, 2020). The marketing department of any
organisation is interlinked with other departments. Marketing helps in identifying the required
information for other departments of the organisation. The relation of marketing function with
other departments of Tesco can be introduced by following points;
 Marketing with finance:-
The finance department of any organisation ensures the short term and long term sources
of funds to fulfil the requirement of the business needed in accomplishment of organisational
goals (Hair Jr, Page and Brunsveld, 2019). There is a co-relation between the finance and
marketing departments of any organisation. Finance involves the long-term & short-term fund
required for the operation of the business. Marketing department acquire the money for the
development and promotion of product. In terms of Tesco there is a effective relation between
marketing and finance department. For example if company requires fund for the innovation and
modification of existing products the finance department of company is responsible to fulfil the
required demand of finance. The finance department of Tesco plays important role in the
advertisement and promotion of the products and services.
 Marketing with sales department:-
The sales department is responsible for the building the trust and loyalty among
customers in order to achievement of ultimate goal of the business (Cluley, 2018). Marketing
department of any organisation plays important role in the increment of sales. Tesco is sales
oriented and the ultimate goal of the company is to increase sales as much as possible. Marketing
department plays crucial role in generating sales through effective and impressive promotional
tools. Thus, the marketing department of Tesco is co-related with its sales department.
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 Marketing with HR department:-
The HR department of any organisation is responsible for the recruiting and selecting
employees and then give them training & development for maintaining the effectiveness and
efficiency in the production process of goods and products (Ganjre, 2019). There is a effective
relationship between the marketing and hr department of Tesco. For example if Tesco required
new staff then the marketing department plays a role in the promotion and communication of
these vacancies to general people. Then the hr department provide the training for these
employees. Thus, there is a co-relationship between marketing and hr department of Tesco.
 Marketing with research and development:-
The research and development department of an organisation is responsible for the
innovations and technological advancement. It is the responsibility of research and development
department to maintain the innovation and technology in their operation. Marketing department
helps the organisation in identifying the needs of customers. In Tesco there is an effective
relationship between marketing and R&D department. For example marketing department of
company identifying the needs of customers i.e. home delivery of products. Then the research
and development department ensures the fastest technology in home delivery services.
 Marketing with operation department:-
The operation department of any organisation performs the administrative function which
helps in designing, re-designing and controlling the production process of goods and services.
Operations management manages the entire process of converting the inputs such as-raw
material, labour and energy into outputs in the form of goods and services (Malik, 2019). The
marketing department of McDonald has good relationship with its operations & administrative
department. For example marketing department of Tesco conducts the surveys in order to
identify customer's preferences and then operation and production department produces the
goods as per the requirements of customer. This shows the effective relationship between
marketing and operation department of company.
 Marketing-Procurement
Marketing team assess the degree of customer acceptance of the company products and
on that bases identifies the changes to be make to existing product or identifies need to introduce
new product in the market. After analysing all factors it guide procurement department for
identifying new materials and sources of supply required.
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 Marketing-Customer Service
Both the departments function in coordination and has lot in common that is marketing
team is involve in promotional activities where they include customer support to make sure that
they attend client’s problems and quires on time. The strategies formulated by marketing
department helps customer service team to identify its after sales services impact on the
customers and the services which are already provided needs the improvement or not.
M1 Critically analyse the macro environment to determine and inform strategic management
decisions.
It is found that the currently stability in the political factors is in the favour of Tesco as
they are helping then organisation in continuous performance of their operations in various
countries. Growing economy of Europe implies that the economic factors of organisation are also
in the favour of Tesco. Introducing new technology and doing some innovation related to the
technology also leads to the attraction of customers towards the organisation. It is also found that
Tesco is following all the legal factors which are very helpful for business organisation in
establishing a good and positive brand image in the market.
D1 Critique and interpret information and data applying environmental and competitive analysis
to produce a set of valid strategic directions, objectives and tactical actions.
On the basis of data and information which has been collected by applying PESTEL
analysis, it can be said that the operations of Tesco has been affecting by the environmental
factors in a negative way. Along with this, it is also found that the constantly increase in the
competition in the same industry working as a huge challenge for Tesco (Kim 2020). Below
mentioned are some objectives which are developed by Tesco:
Quantitative Objectives
 To become a leader of the complete industry of retail industry within the time period of
almost 4 years.
 Expansion of operations of business organisation in three new markets by the middle of
2022.
 To attaining an annual growth of 17%
 To increase in the share of markets by 25% by the end of year 2021.
Qualitative
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 Carrying out various innovation in technology for the purpose of serving their customers
in a better way.
TASK 2
P3: The ways in which organisations uses marketing mix for the achievement of the business
objectives. Define with comparison.
Marketing mix is defined as the method of promoting and communicating the product
and service in the market to create the desire in minds of customers (Marketing Mix, 2020).
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All the elements of marketing mix are combinedly known as 7 p's, are the essential foundations
for any company. 7P's of marketing mix in terms of Tesco as compared to burger king can be
introduced by following points:
Basis of comparison Tesco Asda
Product Tesco offers different
varieties with better quality in
their product range like
groceries items, home décor,
furniture, clothing and many
others. These are offered
through the sup
On the other Asda also provides
different varieties in their product
line. For example groceries items
such as drinks, chilled food, frozen
food, bakery items, pets, household
and laundry and many others. It
also deals in George clothing,
mobiles, Asda money, etc.
Price The price strategy of Tesco
restaurants is little differ from
While, Asda adopted competitive
pricing strategy for its products and
8
Illustration 1: Marketing Mix, 2018.
Source: Marketing Mix, 2018.

each other and based on the
demand of the products
(Perreault, 2018). Tesco uses
competitive pricing strategy in
this element of marketing mix.
Prices are set as per the
suitability of local market
which helps in increasing
profit.
services. It also uses reasonable
pricing strategy which helps in
attracting consumers in a large
scale. It also emphasises on the low
price so that high sales is generated.
Place The distribution strategies of
Tesco differ from country to
country. It uses two channels
of distribution which includes
online and offline. For
example Tesco has various
stores in the market which
includes Tesco extra, tesco
express, tesco compact, tesco
metro, superstore, tesco
homeplus , tesco jacks. On
online platform, it has Tesco
Direct which includes its
official website.
On the other hand Asda has a giant
market and is the first self service
aupermarket which was opened in
Castleford. It has fresh and simple
stores being built after the merger
with Walmart
Promotion Tesco uses newspapers,
magazines, TV, internet in
their promotional strategy to
advertise its products in front
of customers for increasing the
sale and profit of the company.
On the other hand Asda focuses on
creativity rather then high
investment on advertisements.
Asda also uses social media
marketing, print advertisements and
personal selling technique to
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Tesco also uses the discount
coupons, free samples as a tool
of sales promotion in order to
increase sale. The main
advantage for company is the
low price which makes its
different from others. The
advertisement of company
focuses on low price.
encourage customer for buying
additional items from the store in
its proportional strategy.
People Tesco invested huge amount
every year on the training and
development of its employees
in UK. For the growth of the
business, it is important to
understand the needs of
customers as well as
employees in this element of
marketing mix.
On the other hand Asda focuses on
team work and has a partnership
with beastly, who supports in
training sessions of employees
through videos. Asda uses the
effective training and development
strategies for this element of
marketing mix.
Process Process element of marketing
mix is related to the activities
carry out into achieve
something (Chernev, 2020).
Tesco handle many activities
in order to deliver its products
to end users. For example the
company uses self check out
system which helps in making
convenience for customers.
On the hand Asda manages many
activities in the process element of
marketing mix. For example it has
self service stores, quality control
and performance management
process so that it can enahcne
efficiency of its organization to
target its audience.
Physical evidence This element of marketing mix
is related to the physical
While, Asda’s physical
environment includes attractive
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environment of Tesco stores
experienced by the customers
and guests. Tesco’s physical
environment is impressive
because of its attractive
interiors and cleaning &
hygiene functions of
organisation. Moreover, its
wbsite is also customer
friendly which makes easy for
consumers to shop.
interiors, logo, etc.
Therefore, different strategies are used by companies as per the suitability in their
marketing planning process. McDonald is famous for the different varieties in products, higher
quality, high investment on promotion and people. While, Burger-king is famous for the
effective pricing, creative promotions, impressive physical environment.
M3 Devise appropriate strategies to improve competitive edge and market position based on the
outcomes.
In order to improving the competitive edge and market position, it is found that the
innovation and differentiation can be considered as the best strategy which should be
implemented by Tesco. It is concluded from the Porter Five Force Model that increasing
competition and entry of new organisations can be considered as the huge threat for Tesco. and
in order to deal with this treat, it is required to do some changes or carry out some differentiation
in their product and services.
Other competitors do focus on innovation and offer new product and service which are
offered by only them. It has been also found that they should follow Product and service
differentiation strategy as it is effective for Tesco. as it works as the opportunity for the
organisation because they are offering the product which is provided by only them (Petroni
2019). It also helps the organisation in gaining the competitive advantage as well.
Along with this, it is also very helpful in attracting new customers and retaining the
existing customers. In order to gaining the competitive advantage, Cost leadership can be found
as the most appropriate strategy. Under this strategy, the organisation reduces the cost of
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operations and provide the product and services to the customers at the prices less than the
market. In this way, the management of organisation attract the customers and try to retain them.
TASK 3
P4: Examine the basic market plan of an organisation.
Marketing plan is explained as a document containing all the informations related to the
tools and techniques, budget, policies that performs crucial role in reaching the goals of business
(Wu and Li, 2018). Marketing plan is a needed document for the implementation of actual
process. In terms of development of new product the marketing plan of Tesco can be explained
as follows;
Objective of marketing plan:-
The objective of market plan is a short term goal, helps in reaching the long-term
business objectives. The objective for Tesco is to gain 30% sale in a fixed time of 6 month on its
new product ice-cream.
Segmentation:-
The term segmentation is used to divide large market into sub-groups. In terms of new
product development by Tesco the segmentation is done on the basis of income of customers &
income level of people.
Targeting:-
Targeting is used to divide customers into smaller groups in order to focus on a specified
group. In terms of Tesco wants to introduce ice-cream in its product category, the target
customers of Tesco are kids and females between the age of 5-40.
Positioning:-
Positioning is the situation, where product is stored in the minds of customers and the
information, why it is differ from others is also loaded. In terms of Tesco the main focus should
be on different flavours, good quality and favourable prices.
Swot analysis of McDonald:-
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Swot analysis is a method of analysing the internal strengths & weaknesses of company
and opportunities & threats from the external market (Festa and et. al., 2016). In respect of
developing and introducing a new product, the swot analysis of McDonald explained as follows;
McDonald
Strengths Weaknesses
 The biggest strength of Tesco is its
product line. Different varieties in
products are offered by Tesco,
increasing the sale of the company.
 McDonald uses health nutrition’s to
maintain the high quality in its
products, leads to increasing customers.
 High investment on promotional and
distribution activities.
 Large employer base through good
training and development techniques.
 Larger satisfaction of customers leads
to the increment in profits.
 Large dependency on uncontrolled
franchises, who works independently
may directly affect the brand.
 Disruptions in supply chain due to high
demand, increases the expenses and
reduces the profit & revenue
 reducing the sales due to many
accounting scandals by the company.
Opportunities Threats
 Tesco has an opportunity to expand and
explore its business in different
countries apart from America.
 Tesco has an opportunity to sustain its
business through constant efforts
regarding healthy offerings.
 Brand image is also an opportunity for
company to take competitive
advantages.
 High investment on technology, may
create the risk for the company.
 Competition from similar as well as
local market due to uncertainty in
choices of customers.
 Political pressure to minimise the waste
in order to reduce environmental
pollution.
Marketing mix of McDonald:-
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Marketing mix involves all the elements serves as a basic foundation of the growth of the
organisation. In terms of Tesco the marketing mix for new product development can be
introduced by following points;
Product:- In terms of introducing a new product in existing product line of Tesco, should
different flavours & good quality in the new product of ice-cream.
Price :- The company Tesco should adopt the nominal price strategy in order to achieve
30% sale in 6 months.
Place:- Tesco should introduce the new product in its stores in order to create awareness
among customers.
Promotion:- company should use the social media platform, personal selling tools to
promote new product.
People:- Company should train employees to influence customers to create the desire to
try new product.
Process:- In process strategy company should make sure to communicate all
informations about product on restaurant menu.
Physical evidence:- Tesco should constantly taking initiatives to make environment
impressive.
Marketing budget:-
Marketing budget is the estimation of total cost and money required for the purchasing of
equipments, training & development of human resource, promotional activities for marketing the
product and service in front of consumers (HR and Aithal, 2020). The marketing budget of Tesco
can be estimated 660000 as total.
Cost: Cost for the production of new product is discussed below:
Particulars Amount (€)
Marketing 200000
Workforce 180000
Equipments 150000
Raw materials 130000
Total 660000
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Monitoring & controlling of marketing budget:-
Monitoring of marketing plan means to ensure the targeting of right people, at the right
time, in the right place (McDONALD, 2016). Monitoring includes checking the accuracy of plan
and adding variations if required. Controlling of marketing plan includes evaluation of the plan
and comparing the actual results with the plan.
Monitoring and controlling helps in keeping the track on the staff members work as they
are able to perform according to set targets or not. The monitoring and controlling activities are
responsible for identifying the deviations in the on-going projects and takes corrective actions so
that company would be able to achieve its expected results. They measure the performance of the
employees and guide them accordingly in order to make their performance better with the
company. The proper controlling helps in completing projects on time and also helps in
gathering information about the current situations within the company. This helps the top
management as with the information they can take advantage of opportunities, can make changes
and provide solutions to the problems.
MEDIA PLAN:
Media planning may be define as the process which help the marketer in identifying the where,
when and how they have to run their advertisement. This also help the marketer in finding and
selecting the best media sources from the available options in the market. With the help of an
effective media plan an organisation can achieve a successful position in the market along with
this, this also helps the company in increasing the brand awareness of their different products and
services. A media plan comprises different types like campaign types and rational, objectives and
goals of the medial plan, targeting audience and market, effective message which influence the
customer, medium of advertising the product, time limit of the campaigns recommendation and
many more. A media plan of the TESCO plc has been discussed below:-
 Campaign type and rationale: This element of the media plan play a very important
role in the media plan. In this element the campaigns of the company has been designed.
The main objective behind designing these campaigns is to develop a good and healthy
brand image of the company not only in the national market but at the international
market(Uksumenko, Kuzmicheva, and Vorozhbit, 2017). Digital media methods has been
used by the TESCO plc in their marketing campaigns in order to promote their products
at the international level. This not only help the company to develop a good image of
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their products in the market but also help in increasing the customer base for the
company. Different social media methods like Facebook, Twitter, Instagram, What's app
and many more platform has been used by the company in order to promote their product
and services. Along with this these campaigning also help the company in a achieving
long term sustainability in the market.
 Objectives: this element of the media plan is related to setting the objective for the
campaigns. The first and foremost objectives of this medial plan is to execute and
implements the campaigns of the company in a very effective manner. These campaigns
help the company in improving and enhancing the brand image of the TESCO plc
products and services in the market. The main objective of this media plan is to increase
the sales and revenue of the company by 30 % and profitability of the company by 40%
not only at the national level but also at the international level.
 Target Audience: This element of the media plan is totally related in targetting the
market as well as the audience for the company. The management of the TESCO plc
must have to target young generations and households. As the company deals in general
merchandise and food products, and it has been seen that the most user of these products
are young generations and households. Along with this company not only focus on
targeting the market of United Kingdom, but also focus on the international market. By
focusing more on the customer's this help the company in developing the loyal customer
for themselves.
 Medium of Marketing Campaign: in this element of the media plan the company select
which media plan is suitable for the company and which is not. The TESCO plc is going
to conduct their marketing campaigns through social media platforms as well as print
media media. The social medial methods comprises Instagram, Facebook, What's app,
Linked In, Twitter, You tube and many more and print media methods comprises big
hoardings, news paper, poster, banner, templates and many more. With the help of these
media methods they can easily communicate with their customer and along with this they
can develop a good and healthy products of the company in the hearts and mind of the
customer.
 Content: This element of the media plan majorly consist the mission, vision and
beautiful message which attracts the consumer. The ads which are developed by TESCO
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plc, must contains all these elements in order to spread the the good image of the product
in the market. With the help of attractive messages company not only increase the
customer base but also attract the consumer towards the different product of the
company. The messages which are developed by the company must contains respects
towards the members of the society and along with this, respect towards the nature and
animals. The benefits of the products has also been included in the message.
 Run Time: in this element of media plan the time limit or period of the campaigns has
been set. In relation to the TESCO plc, the company is going to run their campaigns for a
period of 5 months. Along with this company is going to run their plan on both the
chosen marketing methods. The main motive of the company for running their
campaigns for a long period of time is long term impact on the customers.
 Recommendation:- in relation to the TESCO plc, it has been recommanded that before
launching or executing their marketing campaign they must have to identify and analysis
all the internal and external factor which affect the media plan. The company also must
have to scan the different market trends and along with the dynamic environment. It also
has been recommanded to the company that plan has been implemented with in the
allotted amount (Turnšek and Janeček, 2019).
 Justification of media plan: the management of the TESCO plc, must have to include a
proper and effective feedback process which not help the company in communicating
with the customers but also help the company in evolving and developing the existing
products according to the need and demand of the market. The marketer who conduct the
feedback process must analysis the different market trends in a very effective manner.
 Media Budget: this element of the media plan is totally related to the money which has
been allotted by the company. The media plan of the TESCO plc, includes the list of
expenses in which the executer of the media plan execute the plan.
Particulars Amount
Equipment 160000
Advertising 40000
Promotional tools 10000
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Media house 10000
Total 2, 20,000
CONCLUSION
Therefore, it is summarised that marketing is an essential function of any organisation
and plays important role in the achievement of business objectives. Marketing is responsible for
all the activities related to identification of customer expectations to satisfying them. Tesco
marketing efforts are found very effective as per the regular innovation in the products, high
quality at lower prices, healthy and hygiene environment etc. the marketing department of Tesco
is interlinked with other departments which results in good brand reputation and sales
maximisation. The marketing mix of Tesco shows the effective strategies for example different
varieties in products, lower pricing strategy, high investment on promotional activities etc.
marketing plays important role in the planning and development of marketing plan, making
market budget and then monitoring and controlling of marketing plan. Tesco marketing plan
shows the effectiveness of company which results in higher growth.
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