Marketing Processes and Planning for Eco-Food Brand

2: MARKETING PROCESSES AND
PLANNING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................4
Part 2 benchmarking analysis......................................................................................................4
Marketing mix of two companies................................................................................................5
RECOMANDATION..................................................................................................................7
P4, M4& D3 Presenting Marketing Plan.....................................................................................7
P5 Describing media plan..........................................................................................................10
M5..............................................................................................................................................12
D4..............................................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES................................................................................................................................1

INTRODUCTION

Marketing Plan is defining as document that is consist of marketing outlets that helps the
organization to accomplish the goals in limited frame of time. Along with this, this plan helps the
organization to promote new product line in the market (Akbar, French and Lawson, 2019).
However, it is very essential for companies as it allows to analyse the threat of external
and internal environment. As well as make action plan in order to cop up with the
competitors and threats. The Present report is based Eco- Food Brand the company headquarter
is situated at London, UK. The organization provide luxury food products. On the other
hand, study will discuss on media plan so that it can effectively promote their products.
Lastly, it will analyses marketing mix and the way it helps in achieving the
business objectives. In addition to this, it will evaluate the tactical approaches and
strategies that will help business to grow.
MAIN BODY
Part 2 benchmarking analysis
The organization Morrison leading the super market of food product in the country. In
order to grow the organization is willing to lunch new food product in the market. The aim of the
organization is to deliver wide range of the product to the regular customer. Along with aim to
attract the new customer for increasing the sales of the business as well as willing to create
unique image in the minds of the customers to expand the business (Foster, A., Evans, J. and
Maidment, G.G., 2018). The organization delivers luxury as well as premium food quality to the
customers. In decision-making process, the manager of the organization decides to conduct the
benchmarking analysis in order to identify the required changes to improve the performance of
the company.
Basically benchmarking is the process of determining the performance of the
organization in order to increase the scale of the growth. Along with this the manager of the
organization determine the best standard of the company can deliver to the customer in order to
satisfy their necessities. With the assistance of the analysis the organization identify the area of
improvement. As per the benchmarking analysis the organization delivering the best services in