Hospitality Marketing: Roles, Responsibilities, and Comparison

Unit 15 - Hospitality Marketing
Essentials

Table of Content
INTRODUCTION................................................................................................................................3
LO1.......................................................................................................................................................3
P1 Examining key roles and responsibilities of marketing function...........................................3
P2 Relation of roles and responsibilities of marketing with wider organisational context.........6
LO2.......................................................................................................................................................7
P3 Comparison of marketing mix planning among hospitality organisation to meet company
objectives....................................................................................................................................7
LO3.......................................................................................................................................................9
Marketing plan- COVERED IN PPT..........................................................................................9
CONCLUSION....................................................................................................................................9
REFRENCES.....................................................................................................................................10

INTRODUCTION
Hospitality industry is one of the widely dynamic transformative evolving industry where
varied new diverse trends such as artificial intelligence, best hygiene facilities,commercial
innovation are in demand. Marketing plays crucial role in hospitality industry for shaping
innovation actively, evolve towards vision oriented domains and to rise on best revenue
benchmarks. Hilton has been taken for report as case scenario, which is one of the most premium
hospitality brand having wide range of services in accommodations to evolve towards varied work
horizons. The report will be explaining key roles, responsibilities of marketing and
interrelationships with various organisation departments to attain higher revenue targets. Study
further will evolve focus on marketing mix comparison factors among organisations in hospitality
industry. The study further will presentmarketing business plan for Hilton to evolve on varied new
parameters ,for keeping up competitive diversity among productive horizons raise on strengthened
business positioning.
LO1
P1 Examining key roles and responsibilities of marketing function
Hilton as one of the premium hospitality brand aims to keep active focus on best marketing
of all services, where operations are marketed as per global competitive domains imperatively.
Hospitality marketing has been productively raising on varied work aspects to bring new scale
growth among competitive horizons, informative marketing towards business positioning.
Marketing drives product awareness, cultivates brand credibility and builds trust among your target

buyers, where Hilton aims to provide value amongglobal audience in the form of digital marketing
scenarios.
Role of marketing can be analysed on following scenarios:
 Defining and managing brand: Hilton marketing managers have role to define brand, by
bringing on competent scale operative goals, harnessing innovation actively
fordeliveringcreative efficacy. Marketing enhances brand promotional aspects among varied
target customers effectively,raise on best performance goals imperatively towards new
vision oriented domains (THE IMPORTANCE OF MARKETING IN THE HOSPITALITY
INDUSTRY, 2016).
 Conducting campaign marketing: Marketing department at Hilton has role to conduct best
marketing campaign with innovative creative resources functionally, also for strategic
planning to deliver promotion among target customers. For best marketing department
functions there should be focus pertained towards varied new skill sets in businesses. New
ompetent performance arenas where professionals generate brand value is also widely
crucial.
 Producing marketing promotional materials: The varied range ofmarketing promotion
materials, also come in as role of marketing function by heading towards innovative vision
oriented aspects, for strategic growth domains towards revenue growth.
 Managing social media promotions: Marketing department has also role for managing
innovative social media promotions effectively, strategically plan best resources to diversely
grow . . This can be understood to be most essential role for delivering social media
operational efficiency, bring on dynamic working parameters for s trategic diversity (The
Role of a Marketing Department, 2021).
Functions of marketing function
 Managing marketing relationships with agencies and partners: The function of marketing
department is to form best strategic relationships with agencies, varied partners among
corporate scenarios. By forming marketing relationships with external agencies and
commercial competitive business partners, Hilton aims to evolve on dynamic business goals
towards revenue targets effectively. Relationships with external agencies, partners define
strong vision oriented marketing, to enhance customers targets market reach and for
pertaining new enhance competencies further. In order to attain towards goodwill among
external stakeholders and marketers, Hilton aims to hire best expertise among marketing
departments competitively. This factor can also be understood as major aspect among