Marketing Processes and Planning in Sainsbury Plc

Unit 2 - Marketing
Processes and Planning

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
PART A...........................................................................................................................................1
P1. The Concept of Marketing and Marketing Operations, Including The Different Areas and
Role of Marketing........................................................................................................................1
P2. How the Marketing Function Relates to the Wider Organisational Context........................3
M1. Role of Marketing in The Context of The Marketing Environment....................................4
M2. Significance of Interrelationships between Marketing and Other Functional Units of an
Organisation.................................................................................................................................5
D1. The External and Internal Environment in Which the Marketing Function Operates..........5
P3. How Different Organisations Apply the Marketing Mix to the Marketing Planning Process
to Achieve Business Objectives...................................................................................................6
M3. Review Strategies and Tactical Approaches Applied by Organisations to Demonstrate
How Business Objectives Can Be Achieved Successfully..........................................................8
D2. Evaluate Strategies and Tactical Approaches to The Marketing Mix to Achieve Overall
Business Objectives.....................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing adds benefit to users, suppliers, and clientele since it includes companies, actions,
and processes (Alfred, 2017). Development, engagement, trade, and delivery of specialist
products which are advantageous to all parties—involving the broader public—represent
marketing. Based on the results of numerous studies, marketing may be defined as the act of
creating products and solutions which meet the needs of the targeted customer while also
generating an income. The phrase "marketing strategy" describes a corporation's perspective to
item development and client support, with a strong emphasis on satisfying clients' wants and
expectations through the items the firm provides. Finding potential markets, identifying targeted
audiences, creating a strong marketing strategy, and managing the marketing activities are all
parts of the marketing cycle. A range of various ecological evaluations would be conducted by
the individual. Additionally, the learner would research the value of marketplace fragmentation
and understand how to identify and classify different targeted segments. Depending on a research
study of consumer activity, the learner decides to focus on the essential elements of both the
standard and the expanded marketing mix. A number of linked factors, such as "item launching,"
"merchandise innovation," "price tactics," "distributed methods," and "promotional activity," are
referred to collectively as the "marketing mix." The scenario analysis for this investigation
focuses on the UK-based Sainsbury Plc.
PART A
P1. The Concept of Marketing and Marketing Operations, Including The Different Areas and
Role of Marketing
The Marketing and Marketing Operational Concept- A firm's attempts to persuade
consumers to buy or offer its goods or activities are referred to as marketing. The two
components of marketing are indeed the sale of goods and the distribution of goods to consumers
as well as other businesses. Several businesses' marketing is handled by numerous marketing
firms. The marketing and promotional divisions of a company employ advertisements to connect
with their targeted audience. Marketing efforts employ a variety of strategies to target a certain
audience, including influencers advertising, appealing topics, eye-catching logos and visuals, and
wide publicity in the major coverage. Marketing refers to what a company is doing in terms of
bringing in and retaining customers (Benard, 2016). Writing pleasant to contact cards, playing