Marketing Essentials in McDonald's
20 Pages6316 Words36 Views
Added on 2020-07-23
Marketing Essentials in McDonald's
Added on 2020-07-23
ShareRelated Documents
MARKETINGESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing functions......................................................1P2 Interrelationship of marketing in wider context of organisation.......................................4TASK 2............................................................................................................................................6P3 Marketing mix of two different organisations...................................................................6TASK 3..........................................................................................................................................11P4 Create a basic marketing plan for business organisation................................................11CONCLUSION .............................................................................................................................14REFERENCES..............................................................................................................................15
INTRODUCTIONMarketing is management process through which a company can introduce their productsand services in target market. Its main motive is to attract large customers and know their needsand wants. In addition, marketing concept is also helpful in promoting and advertising productsof firm in competitive market. For that, managers are developing marketing strategies andvarious tactics as how to attain and retain buyers for long term period in company. This is alsoliable in building healthy and strong relationship with potential customers by providing themvalue added products and services. McDonald's is the chosen organisation in this presentassignment, which is largest fast food chain in world. The main objective company is to renderqualitative and branded food products so as to achieve competitive advantage for a long termperiod (Dibb and Simkin, 2013). The company operates 36980 restaurants across the globe andit employs 375000 people as the end of 2016. Apart from this, present report will be discussingabout roles and responsibilities of marketing functions and how they impact upon growth andsuccess of cited company. It also consists relationship of marketing with other organisationalunits. Further, marketing mix of two different organisations i.e. McDonald's and Burger King isalso explained in this assignment. At last, a marketing plan is created so as company can achieveits goals and objectives from target market. TASK 1P1 Key roles and responsibilities of marketing functionsMarketing theory: - In this global environment, marketing is playing significant role inorder to achieve goals and objectives of the company. Its main aim is to satisfy needs and wantsof buyers in effective and efficient manner. Apart from this, marketing functions are assistive inpromoting goods and services of the company so as to attract numerous people in competitivemarket. Before understanding marketing functions, it is essential for readers to know about rolesand responsibilities of marketing department within a firm. If managers of McDonald's are able to improve their marketing concept as they can easilyachieve their current and future needs. For the same purpose, they have focused uponrecognising current market trends and make plans as to reach them effectively. In addition,development of marketing concept helps a company to reach their potential customers. 1
Apart from this there are many external factors which would put an impact uponmarketing strategies and policies of the firm. This might be reduced organisational growth andperformance through which it cannot be able to perform well in competitive market. Strategic planning – Marketing strategy is a fundamental part which are developed bymanagers in order to achieve sustainable competitive advantage and enhancing sales. Strategicplanning gives a opportunities to managers as they can evaluate firm's growth and profits forfuture time period. In other words, it is a management activity that can be used in order to setpriorities, gives strengthen to operations and forces workers as they can tend towards specificgoals and objectives of the company. Below mentioned role of marketing in a business organisation: - The main role of marketing is to develop effective strategies and policies to cover moremarket place. In McDonald's, marketing manager are making some strategies with an aimof increasing sales and profits. If a company has unique policies to grow in target market,thus it can accomplish competitive advantage for a long term period. Another role of marketing is managing and defining company's brand. It means providequality and value added products to customers. Firm's brand value is very important inorder to increase its market share and growth (Wirtz, 2012). It also involves anexperience which a company wants to provide its potential buyers as they can interactwith company in an adequate manner. . Marketing department is also culpable in conducting surveys and further marketingcampaigns. In this, managers are focused on each phase of sales to maintain quality aswell as quantity of raw materials. In McDonald's, sales managers are emphasis upon howto enhance communication from potential clients. This would help them in introducingtheir products and services over target market. Effective marketing also includes marketing research. This will help in identifyingrequirements and wants of customers so as managers can understand how goods andservices are perceived. With the help of marketing research, a company can also come toknow about strength and strategies of other firms as it is useful in attaining their goalsand objectives in competitive market (Marketing function, 2017). 2
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Marketing Essentials Introductionlg...
|17
|5344
|38
Marketing Essentials INTRODUCTIONlg...
|18
|5900
|496
Marketing Essentials Report of McDonaldlg...
|16
|5486
|1
(Doc) Marketing Essential - McDonaldlg...
|16
|5281
|33
ESSENTIALS INTRODUCTION OF MARKETING FOR McDonald'Slg...
|16
|5148
|395
McDonald's Marketing Essentials: Doclg...
|14
|4273
|430