This report discusses the marketing processes and planning for Uber Eats, including market trends, roles and responsibilities of marketing, interrelationship with organization vision, mission and purpose, and effective marketing strategies. It also includes a market plan and media plan for the organization.

Discover Uber Eats' marketing strategies, roles, and trends for effective planning and interrelationship with the organization's vision, mission, and purpose.

Marketing Processes and Planning for Uber Eats

Unit 2 Marketing Processes and Planning

This report discusses the marketing plan for Uber Eats, including current market trends, interrelation with other departments, and strategies for increasing market share. It covers the roles of marketing, skills required for success, and the interrelationship between marketing functions and other departments. The report also analyses the internal and external factors that influence marketing functions and compares the marketing mix of Uber Eats and Just Eat. Finally, it provides a marketing plan for increasing market share and recommendations for the company.

Developing a Marketing Plan for Uber Eats

This report analyzes the roles, responsibilities, and competencies required in marketing, the interrelationship between marketing and other departments, and the internal and external factors that influence marketing functions. It also compares the extended marketing mix of Uber Eats with Just Eat and evaluates the marketing strategies and tactical approaches adopted by Uber Eats and their contribution to the success of the organization in meeting their overall business objectives.

Leadership Management

Professional Development

Marketing

Unit 2 Marketing Processes and Planning - Desklib

Please read the attachment for the assignment requirement and rubric carefully. I choose the topic &quot;Uber-eats is the opportunity or threat to the restaurant. Please use simple English but still academic. Reference and in-text citation please refer to AUT APA format. 25 references at minimums. Only Journal article, No internet reference. 1 chart at mininum Background, introduction &bull; Issue / opportunity clearly identified &bull; Evidence briefly reviewed &bull; Scope of the plan is described, with terms of reference. SWOT analysis &bull; S, W, O and T are identified in sufficient detail, with awareness shown of markets/customers &bull; Use is made of NZ Govt. template / guidelines at https://www.business.govt.nz/swot-checker/ or similar process model Strategic Plan &bull; SMART objectives are identified and arise logically from the SWOT analysis &bull;&nbsp;

SWOT analysis And Strategic Plan

This report evaluates the impact of macro environment factors on business strategy, assesses the internal environment and capabilities of Uber Eats, identifies competitive forces using Porter's Five Forces, and formulates strategic planning for the business. It also discusses the challenges and opportunities faced by Uber Eats in the COVID-19 pandemic.

Evaluating Business Strategy in the COVID-19 Pandemic

This report analyzes the impact and influence of the macro environment on Uber Eats and its strategies. It covers the PESTEL analysis of Uber Eats, including political, economic, social, technological, environmental, and legal factors. The report also includes an analysis of Uber Eats' internal environment and capabilities using the VRIO framework.

Business Development

Data Science and Big Data

Impact and Influence of Macro Environment on Uber Eats

This report provides an analysis of the marketing plan of Uber Eats in the US market, including internal and external environmental analysis, budget preparation, and marketing strategies. It also discusses market segmentation, targeting, and positioning.

Unit 2 Marketing Processes and Planning

Developing a Marketing Plan for Uber Eatslg...

Unit 2 Marketing Processes and Planning - Deskliblg...

SWOT analysis And Strategic Planlg...

Evaluating Business Strategy in the COVID-19 Pandemiclg...

Impact and Influence of Macro Environment on Uber Eatslg...

Analysis of Uber Eats Marketing Plan in the US Marketlg...

Developing a Marketing Plan for Uber Eats

Unit 2 Marketing Processes and Planning - Desklib

SWOT analysis And Strategic Plan

Evaluating Business Strategy in the COVID-19 Pandemic

Impact and Influence of Macro Environment on Uber Eats

Analysis of Uber Eats Marketing Plan in the US Market