This report analyses the trends and required skills for a career in marketing profession. It includes evaluation of job advertisement, required knowledge and experiences, and trends in the market.
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Template for Career Viewpoint Assessment CW1 Module: Career Viewpoint (MG410) CW1 Career Research Report (Add Profession or Industry eg marketing profession) Student Name: Student BNU ID*: Student LSST ID: Lecturer Name: [Type here]
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Executive Summary There is need of taking right career direction in order to have a bright future. There is discussion related to trends regarding marketing profession in the initial part of the report. There is evaluation of the skills required to become efficient marketing manager. The evaluation of job advertisement is done to work effectively. It is necessary to know about area of interest and carry on the research in the same field. [Type here]
Contents Contents Introduction...........................................................................................................................................4 Methodology.........................................................................................................................................4 Analysis and Application.......................................................................................................................4 Required Knowledge, skills, and experiences........................................................................................5 Evaluation of trends and required proficiencies.....................................................................................7 Conclusion.............................................................................................................................................7 References.............................................................................................................................................8 Appendix...............................................................................................................................................9 [Type here]
Introduction This report is based on choosing a career path by analysing the opportunity in the market. It is necessary to know about the present conditions of the market and taking right decision (Azadi and et. al., 2021). In this report there is use of primary and secondary research that helps to carry on the report effectively. There is analysis of key trends in the market and regarding the profession. The skills and expertise required in this area are also analysed. The chosen career option is marketing manager. Methodology It is necessary to collect the data from right sources. The use of primary data is done to ask my relatives and friends about their experience in the same profession. I interviewed 5 of my relatives that supported me. I send them email and got reply there. At the same time, I have used secondary research to know more about the industry(Spurk, Keller and Hirschi, 2019). Articles are being reviewed and journals are studied to no more about the profession. Both the sources helped me to carry on the work effectively. Analysis and Application There are regular changes in the trend in market. By studying the trends in the market it is easy to work effectively and get good career options. The business environment is dynamic and it keeps on changing. The use of effective research makes the person prepare themselves for the future. There is need of analysing the trend in the market and the current trend are as follows: Technological changes:There are regular technology changes seen in the marketing sector. There is need of analysing the trends in the market so that best actions can be taken. The new updates in a technology help to carry on the business in effective manner and attain competitive advantage. The business organisation that have skilled employees are successful. Globalisation: The removal of trade barriers and free trade around the world. The global trade has enhanced the opportunity in the market. There is need of professional who is able to market their brand in global market (Gahlawat, Phogat and Kundu, 2019. The use of right tools and techniques help the company to carry on the business operations effectively. Digital marketing: It is one of the major trend that is seen in the market. There is need of taking the business online. The use of digital marketing has the with this organisation to market their products across the border in attract the customers in effective manner. It is [Type here]
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seen that digital marketing is a white concept and the new profile the first developed marketing skills in order to get a good job (Neuville, Jacynthe and Billen, 2020). It is seen that to get a good job there is requirement of having software’s and technology in order to complete in the market. Customers Experience is Interactive: The user experience on online websites and apps is outstanding. This assists retailers in increasing traffic to their respective websites. Companies have the that websites are professionally designed with the goal of offering the greatest possible user experience to its customers. Virtual world, on the other hand, is a future approach that the marketing person must exploring. This strategy will play a significant role in transforming the market in the near future. Understanding the experience of customers: There is need of enhancing the experience of customers. The marketing person must prepare themselves in such a manner that they are able to enhance the experience of customers(Urbanaviciute,Udayar and Rossier, 2019). There is need of interacting with the customers in such a manner that the person is able to know about their requirements. The marketing person must have persuading skills that will help to enhance the sales of the company. To get a good job in marketing industry there is need of studying the trends. It is analysing that have been knowledge and skills according to trends and being a flexible person helps to get a good job. The use of proper research will help to no more and more about the customers and the present trend in the market. Required Knowledge, skills, and experiences There is need of skills and knowledge in order to get a good job. An individual must work on all the skills that are necessary to carry on the job. These skills can be developed at the time of studies and enhanced while doing job. The skills and knowledge required are as follows: Communication skills It is the most important skill that a marketing manager must possess in order to increase sales in the firm. In order to coordinate with management, marketing manager must haveexcellentcommunicationskills(FawehinmiandYahya,2018).Theeffective communication hep to interact with the customers and sell the product of the company. Time management skill [Type here]
The time management skills are necessary for a marketing manager. It is important for a marketing person to manage the time and enhance to sale of company at the right time. There is need of forming proper schedule that will help the company to work targets. All these skills are necessary to become a good employee and carry on the work effectively. Thereisneedofformingscheduleandthenachievingthetargetsforpersonaland professional growth. Information technology skills To work effectively and use digital technology there is requirement of information technology skills(Kong and Lee, 2019). To get a good job in digital marketing a person musthaveawarenessaboutsocialmediamarketingcontentmarketingsearchengine optimisation that will help them to create a good impression on the customers and persuade them to buy the product of the company. Team working skills There is need of having team working as well as team management skills. In order to work effectively in an organisation and carry on the group project there is need of team working skills. It helps to manage overall work in proper manner and achieve goals and objective with right time. Multi tasking skill It is another skill that a marketing manager must possess in order to do their duties effectively(Argyropoulou and Kaliris, 2018). They had a variety of tasks and obligations at work that they needed to complete. Business management knowledge Having proper of business management is necessary. It assists to manage the work of management and manage team in proper manner. Digital marketing The need of digital marketing is enhancing.In order to compete in the market there is need of having expertise in digital marketing. [Type here]
Evaluation of trends and required proficiencies Itisanalysedthatmarketingisarightcareerchoiceforme.Iamgoodat communication skills and that will help me to bill religions with the customers. It is seen that TESCO is the multinational organisation and I want to start my career with the company so that I will get good growth in future. I am also interested in digital marketing and that is required in the job position. The necessary skills for the job or having ability to deal multiple task at the same time and I can do the required. I also have a management degree in marketing that will help me to qualify the interview in effective manner. Retail sector is a good option for me to start my career. At the same time the job vacancy is a perfect choice for me after analysing the skills required in the qualifications as I possess the same. Conclusion From the above report, it is concluded that having good career is necessary. The trends in the field of marketing are analyse in the report so that right decision can be taken. At the same time the skills and expert is required by a marketing person a mentioned. Evaluation on the basis of job advertisement is also done in the end of report so that why this is and can be taken regarding the career. [Type here]
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References Argyropoulou, K. and Kaliris, A., 2018. From career decision-making to career decision- management: New trends and prospects for career counseling. Advances in Social Sciences Research Journal, 5(10). Azadi, and et. al., 2021. The Relationship Between Managers' Strategic Intelligence and Job Performance and Organizational Success of Employees from the Viewpoint of Staff and Faculty Members of Farhangian University. Educational and Scholastic studies, 10(2). Fawehinmi, O.O. and Yahya, K.K., 2018. Investigating the linkage between proactive personality and social support on career adaptability amidst undergraduate students. Journal of Business and Social Review in Emerging Economies, 4(1), pp.81-92. Gahlawat, N., Phogat, R.S. and Kundu, S.C., 2019. Evidence for life satisfaction among dual- career couples: The interplay of job, career, and family Satisfaction in relation to workplace support. Journal of Family Issues, 40(18), pp.2893-2921. Kong, H.S. and Lee, M.H., 2019. A Study on How to Strengthen the Expertise of Korean Qualifications Management in the Firefighting Realm from the Viewpoint of External Signal Dependency of Capture Theory. International Journal of Advanced Culture Technology, 7(3), pp.46-51. Neuville, R., Jacynthe, P. and Billen, R., 2020. 3D Viewpoint Optimization of Topological Relationships: Application to 3D Cadastre for Visual Easement Validation. ISPRS Annals of the Photogrammetry, Remote Sensing and Spatial Information Sciences, 6, pp.135-142. Spurk, D., Keller, A.C. and Hirschi, A., 2019. Competition in career tournaments: Investigating the joint impact of trait competitiveness and competitive psychological climate on objective and subjective career success. Journal of Occupational and Organizational Psychology, 92(1), pp.74-97. Urbanaviciute, I., Udayar, S. and Rossier, J., 2019. Career adaptability and employee well- being over a two-year period: Investigating cross-lagged effects and their boundary conditions. Journal of Vocational Behavior, 111, pp.74-90. [Type here]
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Appendix Job Advertisement Primary research Name of contactABC CompanySainsbury’s Job titleMarketing Manager Date of contact25/03/22 How did you contact them?Email Questions asked & summary of their answers At which post are you working? Senior marketing manager What are the skills required for the job ? Communication, time management, team management, persuading skills etc. [Type here]
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