Marketing Mix of Lloyds Bank

MARKETING PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
Background of the organisation...................................................................................................3
Marketing mix of Lloyds Bank....................................................................................................4
Problem in marketing mix...........................................................................................................5
Recommendations........................................................................................................................7
Performance measurement...........................................................................................................7
Recommendations........................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
The study is about marketing mix in an organisation. The marketing mix includes multiple areas
as a part of comprehensive plan in marketing. This includes all the factors which can influence in
decision-making. The organisation being taken for study is Lloyds Bank. The Bank is a British
multi-national bank relating to investment and financial services. The company was founded in
1765 and headquartered in London, UK. It operates through Corporate and Institutional banking,
Retail Banking, Commercial Banking and Private Banking segment. The Bank has traditionally
been considered one of the ‘Big Four’ clearing banks and is the largest retail bank in Britain. The
study provides an insight into marketing mix of the bank. It then identifies and analyses a
problem occurring in marketing mix and solution for the same. The study further takes on
performance measurement and analysis of the problem faced due to it and changes to be made in
the approach.
Background of the organisation
Lloyds Bank is a British retail and commercial bank with branches across England and Wales.
Being a significant position holder as clearing bank, it has an extensive network of branches and
ATMs in England and Wales. The origin of the bank date back to 1765 when John Taylor and
Sampson Lloyd set up their private banking business in Birmingham. The company has
expanded during nineteenth and twentieth centuries and took over a number of small banking
companies.
The bank offers a full range of banking and financial services and operates through a
network of 1300 branches in England and Wales. The Bank is authorised by the Prudential
Regulation authority and is being regulated by the Financial Conduct Authority as well as the
Prudential Regulation Authority. The Bank is also a member of the Financial Ombudsman
Service.