Marketing Report: Boost Juice Company in Australia and Expansion Strategies in China

Running head: MARKETING REPORT
MARKETING REPORT
Name of the Student
Name of the University
Author Note

MARKETING REPORT1
Executive Summary
As the business environment can be stated to be highly dynamic in nature, it is very important for
the firm to ensure that in order to attain success in the long run, the firm would be able to come
up with adequate strategies which would ensure that, they are successfully able to gain a
competitive positioning in the market. The report is based on the Boost Juice Company in
Australia and the overall marketing techniques of the firm. In addition to this, the capability and
probable strategies which can be adopted by the firm to expand its operations in China have been
elaborately described.

MARKETING REPORT2
Table of Contents
Introduction......................................................................................................................................3
Analysis and discussion...................................................................................................................3
The marketing techniques used by Boost Juice in Australia.......................................................3
Discussion on the marketing techniques used in Australia would work in China.......................6
Cultural differences that influence marketing decisions in both Australia and China................6
Conclusion and Recommendations..................................................................................................8
References......................................................................................................................................10

MARKETING REPORT3
Introduction
The business environment is largely dynamic in nature and with respect to this, it
becomes considerably crucial for the business to understand that if it aims to ensure success in
the long run, then in such a scenario, it would be required to take advantage of the business
environment and expand its horizons so as to ensure that it is successfully being able to create a
competitive positioning for itself in the market (Bagozzi et al. 2018). The report will focus on the
overall strategy of the Boost Juice Bars. The organization is an Australian retail outlet which
largely specializes in selling fruit juice as well as smoothies. The Boost Juice Bars were formed
back in the year 2000 with the first store of the firm located in South Australia. Since then, the
organization has expanded its operations to various countries around the globe and with respect
to this, it can be mentioned that, the organization has made a plan to find a suitable market in
Asia, South Africa, India and United Kingdom. The report will lay down a global marketing
report for the firm`s re-entry to China. Certain recommendations for the firm shall also be
provided which will assist the organization in attaining long term success.
Analysis and discussion
The marketing techniques used by Boost Juice in Australia
Market segment
The Boost Juice seeks to offer fresh juice to the different customers with a healthier
lifestyle. As the obesity and overweight concerns have been rising considerably, people have
preferred healthier food choices. Hence, the main target market of the firm can be understood to
be the different students and the children who will largely benefit from the nutritional aspects of