Marks & Spencer Marketing Strategy

This assignment delves into the marketing practices employed by Marks & Spencer, a clothing company based in the UK. It examines how the company utilizes marketing to increase productivity, build a positive brand image, and gather customer feedback. The analysis explores the effectiveness of their strategies in achieving these goals.

Marketing report

Table of Contents
INTRODUCTION:..........................................................................................................................3
customers’ needs and buying processes......................................................................................3
Customers and prospects rate......................................................................................................4
profile of the market segment.....................................................................................................6
Positioning and marketing mix for the target market.................................................................8
Brand equity by developing brand elements..............................................................................9
CONCLUSION ............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION:
The international marketing define the place there foreign buyer and seller mid together
and they sale the foreign product and exchange the rate of the product in the organisation. The
market also determine the business to business seller and customer to business seller in the
organisation. The marketing report define the company data in the organisation level. The real
world organisation in Australian and international organisation there are top ten company
determine the market product in the organisation (Dahl,Eagle, and Ebrahimjee, 2013). The
Australian and international company consists the customer needs and wands for the product.
The international company are Riot into, TELSTRA, WESFARMERS these are top company in
the Australian. The marketing report refer to the key product in the international organisation.
The international marketing make the many objective and goal in the organisation. The
international marketing determine the smart objectives in the organisation. The smart objectives
define the specific, measurable, achievable, realistic and timed bounded project in the
organisation. The market report define the Marks and Spencer data of the customer and
employees.
customers’ needs and buying processes
Customer needs and buying process of the product in the Australian and intentional organisation
may be define the process of the buying steps including the -
Need recognition: the first process of the buying the product is identified the customer needs
and wands. The need and problem recognition is the most important step to customer decision
making process in the organisation. The purchase is not be recognition without the customer
needs.
Information search: information search is the basic need and process of the buying the product
in the international level. The information searching process is determine the information of the
product and services. The make the information process in the organisation. The customer find

out the best solution including the internal and external factor in the organisation
(Dill, and Mohr, 2010).
Evaluation the alternatives: the alternatives is define the customer needs and buying ability of
the product in the Australian organisation. The customer has many power that evaluating the
different and branded product in the Australian and international organisation. Company's
internal and external factor influencing the customer attitudes in the organisation. Then the
customer evaluate the number of the company and brand of the product in the international
organisation.
Purchase decision: the process of the buy the product determine the purchase decision of the
customer needs and wands related to the product. The purchase decision define the motivation of
the employees and the customers. The purchases decision of the customer define the product
level in the organisation.
Post-purchase behaviour: The post purchase behaviour define the product capacity in the
organisation. The behaviour of the customer for the product evaluating the alternative stage of
the product buying process. This stage provide the customer satisfaction (Hägele, 2006).
Customers and prospects rate
The customer and the prospectors rate the company define the competitors on reputation,
product quality, service and price in the organisation. The rate of the prospectors in the
international organisation define the product quality and price of the product. The rate of the
customers and the prospectors determine the competitors analysis in the marketing. The
competitors make the management strategies in the organisation. The competitors of the
organisation. Effective the strategies formulation and implementation. The rate of the customer
product determine the competitors reputation in the organisation. The product quality is the very
important part of the company and the customer in the organisation. The quality of the product
affect the customer confidence of the customer in the international and Australian organisation.
Major competitors: The main complicators in the Australian organisation are ENVATO and
NITRO company. The ENVATO operate the gobble community for the market place. The
company produce the product in the in the organisation. The company provide the game
changing services to the international customer. The company manufacturing the best product.
The company NITRO company determine the productivity of the product promotion in the
organisation. The company suppository the leadership in the management process. The

ENVATO company use the many strategies including the partner relationship, traditional media
for the advertisement purpose in the organisation. The collaboration strategies in the
international organisation define the product quality and quantitative. Customer helping to the
solve the problem creating the tools of the organisation. Consumer integrating strategies define
the interaction of the customer for the product (Kandil, 2015). The NITRO company determine
the best product in the organisation. The company applied many strategies including the sales
techniques like the sales promotion, advertisement of the product and publicity of the product
and services in the interaction and Australian organisation. The NITRO company strength,
weakness, size and market share define the company goodwill in the organisation. The company
strength is innovative plan and objective define in the organisation and company use the
branded product and service in the market. The weakness of the company is wast the time for the
product manufacture. The company size is very large in the interaction and Australian
organisation. The company market share is available in the organisation to the high rate. The
high rate of the share is determine the company profile in the organisation. The ENVATO
company applied the many strategies including the mass media, online marketing and digital
marketing for the advertising their product. The company strength is define the good quality of
the product and large number of the product in the organisation. The weakness of the company is
determine the company bed goodwill in the interaction and Australian organisation. The
company determine their market share in the organisation. The market share increasing and
decreasing value define the company productivity in the international organisation. Affect future
competition and substitutes determined the product (Keh, Nguyen, and Ng,2007).
market segmentation: The market segmentation determine the types of the market available in
the international and Australian organisation. This segmentation evaluating the population of the
customer, competitive option availability in the organisation, what is the business and marketing
plan for the company. There are four segmentation they define the productive in the market. The
market segmentation classify the customer needs, wants,demand and supplier of the product in
the organisation. The first segmentation determined the target customer in the market. The
segmentation of the market determine the many factors related to the customer life style, fashion.
Demographic segmentation: this segmentation determine the which techniques use for related
to the product in the organisation. This segmentation define the international person variable
including the size of the product, income level of the customer for the product, qualification and

occupation of the customer, nationality of the customer and employees related to the product in
the organisation.
Behavioural segmentation: This segmentation define the behaviour of the customer for the
product. Customer behaviour making the best decision in the organisation. The best decision
define the company objective and company goal in the international and Australian organisation.
The behavioural segmentation evaluating the smart phone market in the organisation level. The
smart is determine the smart project and product in the organisation.
Psycho graphic segmentation: this segmentation define the intentional people life style in the
organisation. The company in the Australia use the best product and dividing the many product
in many ways (Mirvahedi,2014).
Geographic segmentation: this segmentation evaluating the company and customers need for
the production of the product and services. This segmentation determine the different area in the
organisation. The company determine the many variables related to the product in the
organisation including the coneetio, fanta, lift and bazillion product in the Australia.
profile of the market segment
The marks and Spenser company in Australia related to the cloth manufacture in
international organisation. The company basic target to the youth generation in the market. The
company applied the many segmentation including the demographic segmentation, behavioural
segmentation, geographic segmentation and last one is company use the Psycho graphic
segmentation. This segmentation is determine the many factor in the organisation related to the
cloth manufacture. The company mostly use the demographic segmentation because this
segmentation define the life style of the customer, customer age group related to the product,
income level of the customer for buying the product, level of the qualification, taste of the
customer, current trends in the market, and large availability of the product in the Australia.
Characteristics of the target market: The characteristics of the target market define the target
customer of the company. The target market determined the many segmentation in the
organisation. The segmentation of the target market determine their behaviour related to the
product. The segmentation is define the gender related to the product, age of the customer ,
income of the customer is very important part of the organisation. The customer income and
lifestyle level define the many class including social class, upper class, lower class, upper
middle, lower middle and customer personality determine the target market in the international

and Australia in the organisation (Nguyen, and Nguyen,2011). The target market define the
opportunities and benefit of the target customer. The target customer determine the product
brand loyalty in the organisation. The target customer determine the strangers availability in the
market.
The target market determine the demographic and geographic segmentation in the international
and Australia market in the organisation. The target customer evaluating the marketing mix
strategies in the organisation. This segmentation define the price of the product. The target
market define the marketing mix including the price, promotion, place, people, product. The
target market determine the mass marketing of the company in the organisation. This marketing
determine the communication between the partners ,customer. The target market implementing
the marketing plan in the organisation. The direct marketing define the customer needs and wand
related to the product. The developing the market plan define the current condition of the
market. They define the potential competition. The market plan consist the target market,
consumer interest and many resources available in the market. The target market is define the
best brand of the product in the organisation.
positioning statement.
The company want its product and its associated brand to be perceived by its target
market. There are many steps to company wands the branded product for the target market in the
international and Australia in the organisation (Nguyenand Nguyen,2011). The company use the
positioning statements including the marketing, telecommunications and critical part of the
company in the organisation. The marketing positioning determine the identity of the product in
the mind of the company's customer. The telecommunications marketing set the brand of the
product and many techniques to determine the brand position in the organisation. The company
product is related to the clothes. The company associated the brand of the product related to the
age group and related to the clothes including the Akubra, Funkita, Berlei, Boxa, Coogi, Iorna
Jane. The target market determine the company needs related to the brand in the organisation.
The brand positioning statements define the unique product and services in the market. There are
four positioning statement define the brand loyalty are as follows-
criteria for evaluation: The company evaluating the brand of the product. The brand is define the
picture of the company. The company evaluating the criteria of the business decision making

system. The brand positioning also determine the growth of the company in the international and
Australia organisation.
Review at a later date: The company evaluating the company strategies in the organisation. The
company creating the brand positioning. The brand of the company determine the goodwill of
the company in the organisation. The product brand create the company production of the
product ratio. Positioning statement is define the quality of the product positioning, value or
price positioning, benefit positioning,problem and solution positioning, competitors based
positioning, celebrity driven positioning. Quality positioning is define the good product quality
in the market. The clothes company quality is very high. The company first thing is the quality
because the quality of the product determine the the company goodwill. The value of price
positioning determine the price of the product. The price is most important part to creating to
brand. The benefits of the positioning define the unique communication skill and knowledge
regarding to the product of the brand (Sorensen,And et.al., 2011). The problem solving
positioning is determine the powerful strategies. Competitor based positioning is define the
company product competitors in the organisation. This statements evaluating the competitors
help of the powerful brand.
Positioning and marketing mix for the target market
The target market perceive the selected company's product because the company use the
powerful and best brand with respect to competition the company developed an effective
positioning and marketing mix for the target market. The company is used the marketing mix for
the target market. The marketing mix strategies is define the seven pies of the marketing
including the product, price, promotion, place, people, process and physical evidence.
Product: the product may be define the product quality,product image, product brand, what is the
feature of the product. The product is also determine the customer service and satisfaction of the
people. The marks Spencer company use the clothing product. Company product determine the
product quality and the target market.
Price: The marks Spencer company use the price positioning, list of the price, payment of the
product and many elements of the price.
Promotion: The promotion is very conman factor for the any company. The Marks Spencer
company use the many promotion techniques including the marketing communication, personal

promotion, advertisement, publicity of the product. Promotion of the product define the ways of
the advertisement for the product.
Place: company use the best place for the clothes. Place is define the number of the channel, sale
support for the any organisation. The place define the market there product and service sale and
purchases in the market.
People: Company selecting the people for the individual and marketing level in the organisation.
The company provide the remuneration to their employees. People determine the many resources
in the market. This resources define the dividing the market segmentation.
Process: The process of the company is developing the many strategies. The Marks and Spencer
company developing and researching the company objective and goal in the organisation.
Physical evidence: This pies define the company product packaging, online
experience,information technological support. This process define the product labelling and
packaging (Standing, Tang-Taye,nd Boyer,2014).
The Marks and Spencer Company use the effective positioning including the segmentation,
targeting and positioning of the company. The segmentation is determine the dividing the
business market and customer for the target mar
Brand equity by developing brand elements
The brand elements refer to the brand name, brand logo, quality, symbols, punch line,
package of the company product. The brand elements provide the help for their customers in the
organisation. The Marks and Spencer company also use the brand name and brand logo. Brand
of the product define the many ways memorability of the brand, expressibility of the brand,
amiability of the brand, simplicity of the project brand, visibility of the brand elements for the
customers and prospectors. The company define the brand elements they play the role of the
building brand. The brand equity of the company develop the brand elements. Brand equity is
refer to the value of the brand in the organisation. Brand equity company product quality in the
organisation. The brand equity manufacturing and advertising the market brand in the
organisation (.Dill,and Mohr, 2010). The company brand consists the place of the consumer
market place.
Holistic marketing: This marketing developing the Marks and Spencer company product and
services. This marketing design the smart objective of the company. The holistic marketing
recognize the marketing programs in the organisation. The holistic marketing define the

relationship marketing . The relationship marketing define the relationship between the people
and organisation. This marketing determine the channel, supplier, distributors and dealer of the
company.
Integrated marketing: The integrated marketing define the different marketing activity. This
marketing create the different activity, communication skill and design and implementing the
market strategies in the organisation.
Internal marketing: internal marketing determine the company task, selection of the people,
hiring of the people, motivating the employees in the organisation. This marketing define the
communication skill for the customer and organisation.
Performance marketing: The performance of the marketing is define the financial and non
financial resources in the organisation (Dahl,Eagle, and Ebrahimjee, 2013). The Marks and
Spencer company use the financial resources because financial resources because the financial
resources define the internal and external part of the organisation,. The company's internal part
determine the brand equity and brand loyalty of the product in the organisation. The company
use the secondary leveraging of the brand association of the brand equity in the organisation.
The secondary leveraging is define the brand knowledge. The company use the co branding
product. The Marks and Spencer company provide the licensing of customers. The secondary
leveraging evaluating the brand image of the company. The company use the best brand of the
product in international marketing. This marketing determine the clothes factor in the
international organisation.
CONCLUSION
As per this project report, marketing is the process in which goods and products are sell
in the market and customers are purchase from the market to full fill their need and wants. In this
process has include many persons just like vendors, sellers, buyer, company's employees,
competitors and so on. International marketing is the systematic process in which a company or
organization manufacture some products and goods after that they will available in the market so
customers are use and purchase these goods in their life and give proper feedback about that
particular company. Marks and Spencer is the clothing company that manufacture some clothes
in the UK. This company provide clothes to customers and this company try to build a effective
image in the market and its also increase productivity. Marketing is the process in which one

person try to sell maximum goods and products to customers and earn more and more profits for
developing company in the market. Marks and Spencer company wants to provide good quality
of products and services to customers and receive feedback through the customers. In the other
hand, marketing is the systematic process, its help to increase productivity of the company.
REFERENCES
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