Assignment on Marketing Research

Running head: MARKETING RESEARCH
Marketing Research
Name of the Student
Name of the University
Author’s note

1
MARKETING RESEARCH
Evaluate Secondary Data Sources
Secondary data is the information that is already available in the topic and the variables
of the research that is chosen by a researcher. It helps the researcher understand the foundation of
the subject better and also provides insightful observations regarding the dynamics of the subject
and the variables associated with the subject. Sometimes researchers only use secondary data to
prove a theory or reach a conclusion. While selecting the source of secondary data there are
some points that has to be considered, the source should be authentic in nature, the information
that is being collected should be authorized by some institution or some organisation. Researcher
should not use information that is available in the open forum, as the information can be changed
or edited by anyone without permission (Johnston, 2017). Articles publish in journals, official
documents that are released by the company like final accounts details or sustainability reports
etc, government issued information or information form news articles of famous publications
around the world can be used as source material. Data available in Wikipedia or any other blog
websites should not be used at the information is not authenticated. Another important aspect of
selecting secondary source is the relevance of the information, depending upon the topic the year
of publication of the source of information should be analyzed, for example if the research is
regarding the downfall of cocoa production in the international market, statistics of 1999 is
irrelevant as this issue did not occur at that point of time (Cheng & Phillips, 2014).
Current Tourism market in Australia
In order to learn about the prospects of the business in the tourism industry of Australia,
companies may undertake market research. According to a recent study released by the
Australian Bureau of Statistics, the numbers of international visitors are constantly increasing.