Merryville Shire Marketing Research

This marketing research assignment focuses on Merryville Shire. It presents the findings of a survey conducted to analyze residents' technology usage, shopping habits, and interest in a new retail store for digital gadgets. The document aims to inform respondents about the survey results and BizOps's planned marketing strategy based on the findings. Key objectives include assessing the market suitability for a retail store, understanding consumer needs compared to online shopping, and analyzing the economic and social conditions of Merryville residents.

Running head: MARKETING RESEARCH FOR MERRYVILLE SHIRE
Marketing Research for Merryville Shire
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1MARKETING RESEARCH FOR MERRYVILLE SHIRE
Planning Statement 2 for flyer
The audience- The intended recipients include the respondents who took part in the survey.
These people are the target audience, since they had participated in the survey. Since the target
customers were chosen for the survey, hence it is important that they are informed about the
decision that BizOps will take, as a decision of the analysis of the survey.
The purpose of the document- This document highlights the results of the market survey.
Moreover, the respondents are informed about the findings of the survey and are also informed
about the new marketing plan of BizOps enterprise. The information collected from the survey
highlights the facts that the target customers are in need of the retail digital store. Though most
of the smart phone users shop online, yet there is a need for the retail shop for the digital gadgets.
The list of objectives- The objectives of this document are as follows:
1. To ensure that the residents of Merryville are aware of technology and use the technical
gadgets such as computers, smart phones and tablets
2. To ensure that the chosen market is appropriate for the launch of the new retail store
3. To analyse the need of a retail store, over the online store of digital gadgets
4. To ensure that the economic and social condition of the people of Merryville matches the
demographics of the retail store
5. To understand the main use of the smart phones and computers by the residents of Merryville
6. To market and advertise the store that is to be launched by Merryville

2MARKETING RESEARCH FOR MERRYVILLE SHIRE