Marketing Research: Process, Plan, Questionnaire and Bibliography

Running head: MARKETING RESEARCH
Marketing Research
Name of Student
Name of University
Author Note

1
MARKETING RESEARCH
Table of Contents
Marketing research process.............................................................................................................2
Research plan...................................................................................................................................3
Questionnaire...................................................................................................................................4
Bibliography..................................................................................................................................10

2
MARKETING RESEARCH
Marketing research process
Figure: Market research process
(Source: Created by author)
It is necessary to define the objective and identify the related problem with the research.
In this case, the objective is to ensure that the research based on the credit card usage is clearly
made so that objective can be formulated that can help in determining the research problem and
solving it. The research design that is required for the successful completion of the project need
to be identified so that it can continue to provide assistance to the objective of the research. The
research design needs to ensure that proper methods are applied so that research can be
conducted in a proper manner.
The third step of the marketing research process is to ensure that instruments and
resources for conducting the research can be provided properly. Designing the research
Define the objective and the problem
Determine the research design
Design and prepare the research instrument
Sampling and data collection
Analyse the data
Visualise and communicate the results

3
MARKETING RESEARCH
instrument require conducting an analysis of the resources that are required for identifying the
topic. In this case, the resources for conducting a primary research such as sampling need to be
made so that the results can be obtained in a proper manner. The sampling and data collection
can help in analysing the responses.
A shortlist of the people capable of participating is made so that the survey questions can
be distributed among the members and based on the responses proper analysis can be conducted.
This leads to the analysis of the data based on the responses. Communicating the results of the
research is required so that future implementations can be made based on the analysis of the data.
Future improvements and conclusion can be drawn about the current manner o projecting the
research objectives in a proper manner.
Research plan
Plan 1st
week
2nd
week
3rd
week
4th
week
5th
week
6th
week
7th
week
8th
week
Define the
objective and
the problem
Determine
the research
design
Design and
prepare the
research