Marketing Research Proposal

Running head: MARKETING RESEARCH PROPOSAL 1
Marketing Research Proposal
Your Name
California Intercontinental University
MKT 645
Professor’s Name
March 31, 2023

MARKETING RESEARCH PROPOSAL 2
Marketing Research Proposal
The housing industry is declining in the U.S.- the single family residential houses. Real
estate developers are facing a challenge in the U.S. because there is a building crisis (Moura,
Smith, & Belzer 2015). The problem could lie in the over restrictions by the government on land
use and the reduced spending on infrastructure(Moura, Smith, & Belzer 2015).
Overview of the Problem
Basile (2018) explains about the issues that were to be seen in the future by the real estate
industry are beginning to be visible today. The issue is the U.S. government is not making any
effort to address the issues affecting the infrastructure and the leading cause of the industry
lagging and the price to surge. (McDaniel & Gates. 2014).The rising rates and the economy
are impacting the real estate. The increasing rates can be useful and also harmful at the same
time for the U.S. economy, Basile, (2018). Rising rates increase the costs, which makes
affordability impossible and are discouraging or reducing the number of new homes being
built in the United States and hence impacting on the housing sector.
The new technology has disrupted the housing sector because it is moving so fast and it is
evolving. There is a constant demand for smart homes, connectivity, and truly, this has caused
the older homes to stagnate in demand (Ananthanarayan, Rajan., and Shrivastava, 2017).
Objectives and Target Audiences
The objectives of the study will be;
(i) Find out factors contributing to the declining housing sector in the U.S.
(ii) To analyze the effects of the declining housing sector on the people and economy
of the U.S.
(iii) To examine the efforts that can be adopted by the government to reverse the declin-