Marketing Research

Running Header: Marketing Research 1
Marketing Research
Name of Student
Name of Institution
Name of Course
Date of Submission

Marketing Research 2
Table of Contents
1.0 Introduction....................................................................................... 3
2.0 Research process...............................................................................3
2.1 Research problem...............................................................................3
2.2 Research Design................................................................................3
2.3 Sample.............................................................................................4
2.4 Data collection....................................................................................5
2.5 Data analysis.....................................................................................7
3.0 Conclusion and Recommendations........................................................8
References............................................................................................10

Marketing Research 3
1.0 Introduction
The ever changing economic and social trends in Australia provides a tacit reason why
real estate developers ought to have a good grasp of the dynamics that surround the
market environment. According to the Australian Urban Research Institute, 90% of the
entire population in Australia comprise families that are staying together. The data
includes both single parent families and those that involve both the parents. Similarly, a
good number of these households are concentrated in the major metropolitan cities
which include Sydney, Queensland and Brisbane just to mention but few. The
information from the research institute also projects a possible shift in the structure and
formation of these households and families in the coming 20 years (Dalton and Horne,
2013). In order to predict the future of real estate development in Australia, this paper
shall involve the use of secondary data to identify the current trends in this industry and
hence the possible adjustment which Sky High may need to undertake in order to
remain relevant in the market despite its dynamic nature.
2.0 Research process
2.1 Research problem
In 2018, the Australian Bureau of Statistics revealed that out of the over 9 million
households in the country, 75% were family households while 13% were group family
households. The remaining percentage were group households. The current statistics
therefore bring out the fact that most of the households especially in the urban centers
are family households. Past records from the same institution reveals similar statistics.
However, the changing social and economic trends in the country points towards a
possible change in the structure of these families and households in the next 20 years.
The real estate developer therefore needs to conduct a market research not only on the
current set ups but also on the housing properties which are in demand at the moment.
With this information, the company can project the possible changes that can be
expected in future in relation to this sector before coming up with the most essential
strategies aimed at addressing the identified uncertainties.
2.2 Research Design
The research process entirely relied on the information derived from secondary sources.
This research methodology was chosen since secondary data is not only readily
available but also cheap hence easy to obtain. Secondary source offer a god alternative
especially in cases where primary data cannot be obtained. Based on the nature of this
research, obtaining primary data would be cumbersome and expensive hence the
settlement on secondary data. In addition to being economical and time saving,
secondary data enhances a better understanding of the research problem since it
provides a platform on which data can be compared which increases validity and
reliability.