Market Research

Running head: MARKET RESEARCH
Market Research

MARKET RESEARCH 2
Table of Contents
1. Introduction....................................................................................................................3
2. The research Process....................................................................................................3
2.1. Define the Problem.....................................................................................................3
2.2. Planning the research design.....................................................................................3
2.3. Planning the sample...................................................................................................3
2.4 Collecting the data.......................................................................................................3
2.5 Analysing the Data.......................................................................................................8
3. Formulating conclusions................................................................................................8
References.......................................................................................................................10

MARKET RESEARCH 3
1. Introduction
The property dealer deals with challenges caused of fluctuation in needs and
requirements of families and households. It is addressed that a large number of person
are immigrating as well as, there are fewer houses, which might create an issue for
dealers to manage demand and supply in the market. In this study, secondary data
collection tool is practiced to get the conceptual information related to family as well as
households structure of Australia.
2. The research Process
2.1. Define the Problem
For sustaining the business of SKY HIGH Real Estate, developer could use marketing
research tool to know the expectation of consumers as well as, their demand for house.
It would lead to the organization to enhance its profitability in minimum resources
(Turnerand Guilding, 2014). Therefore, developers of this organization needs to
comprehend different approaches for transforming the system in next 20 years. It would
permit the organization to make effective plan for managing demand and supply of
houses in Australian market for upcoming 20 years.
2.2. Planning the research design
With the purpose of this study, the quantitative method would be preferred in evaluating
the research problems that are associated with real estate business (Gopalanand
Venkataraman, 2015). The qualitative method could practice to deeply understand the
ways due to which, particular concern could be solved. Further, it is evaluated the
secondary data collection method can be obtained by entailing certain sources named
as family characteristics and Australian bureau of statistics. These sites have been
permitted to get factual information towards the study issue.
2.3. Planning the sample
The data was associated with families as well as households structure of Australian.
Furthermore, data related to 2012-2013 years has been considered to make a plan for
20 years in retail sectors. It can be imperative to collect the depth data towards
employment, religious, language, employment types, and employment hours. It can be
also vital in making effective plan for the organization.
2.4 Collecting the data
The data is gathered by entailing the sources of secondary data collection method. It is
demonstrated by following table:
(Sources: ABS, 2019).