Roles and Accountabilities in Marketing and Competencies Needed to Succeed

This presentation by Desklib discusses the roles and accountabilities in marketing and the competencies needed to succeed. It also explores how marketing interacts with other organizational sections and supports the wider organizational context. The presentation covers topics such as defining and managing brand, conducting campaign management, conducting customers and market research, and monitoring and managing social media. It also delves into the interrelationship between marketing and other departments, such as IT, HRM, customer service, and production, and how this supports the wider organizational context in terms of purpose, mission, and vision.

THE MARKETING CONCEPT WEBINAR
TASK 1

TABLE OF CONTENT
• Introduction
• Task 1
• Roles & accountabilities in marketing and competencies needed to succeed
• How marketing function works and interacts with other organizational sections.
• How interrelation between each department support wider organizational context in term of purpose, mission
and vision.
• Conclusion
• References

INTRODUCTION
• Marketing is defined as process of generating brand or product awareness in the market or world.
• This procedure provide organizations benefit to enter into new market and build excellent brand
image in the existing one.
• In 21st century, marketing play vital role, as it contributed to gain the attention of new stakeholders
such as investors and consumers.
• It is fact that marketing in the recent time concentrated on adding key value to target audience by
providing knowledge and entertaining them via digital advertising channels that are accessible in
bulk.
• The current presentation will shed lights on accountabilities and roles in marketing and competencies
required to succeed.
• Furthermore, it will also define how marketing function interacts and work with other departments in
supermarket and their support in organizational context.

ROLES & ACCOUNTABILITIES IN MARKETING AND
COMPETENCIES NEEDED TO SUCCEED.
• Defining & managing brand
• Conducting campaign management
• Conducting customers & market research
• Monitoring and managing social media

HOW MARKETING FUNCTION WORKS AND INTERACTS
WITH OTHER ORGANIZATIONAL SECTIONS
• Marketing relation with IT department
• Marketing relation with HRM
• Marketing function interact with customers service department
• Marketing function work with production section-

HOW INTERRELATION BETWEEN EACH DEPARTMENT SUPPORT
WIDER ORGANIZATIONAL CONTEXT IN TERM OF PURPOSE,
MISSION AND VISION.
• •It can be said that interrelation or coordination between each department in an organization contribute to generate a
lot of benefits that firms grab or gain in effective manner.
• •The interrelationship of marketing with other departments may support wider organizational context.
• •As it may aid to achieve set goal, mission and objective of Jumbo, because collaboration between each section help
to increase organizational productivity and profitability.

CONCLUSION
• From above presentation, it has been identified that marketing department has achieved strategic goals of
supermarket in term of conducting appropriate market research and collaborating with other functional as well as
operations units.
• The interrelationship between each department has enabled brand to give tough competition to its rivalry
supermarkets and gained competitive advantages in bulk.

REFERENCES
• Claikens, B., 2021. Creating and Delivering Service Value in Medical Imaging Departments, the Marketing
Imperative. Journal of the Belgian Society of Radiology. 105(1).
• Surakji, M and et.al., 2022. The Role of Marketing Knowledge Management in Enhancing Digital Financial
Innovation in Commercial Banks: Empirical Study. International Journal of Knowledge Management (IJKM).
18(1). pp.1-19.