Role of Marketing in Achieving Business Objectives: A Case Study of Starbucks

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Added on 2022/12/12

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This report explores the role of marketing in achieving business objectives, using Starbucks as a case study. It discusses the importance of meeting consumer needs, ensuring survival and growth, and adapting pricing strategies. The report also includes a SWOT analysis, PESTEL analysis, and an examination of the marketing mix. Additionally, it highlights the sales and negotiation skills employed by Starbucks employees.

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Role of Marketing in Achieving Business Objectives: A Case Study of Starbucks

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