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Marketing, Sales and Negotiation Skills: A Case Study of Mercedes Benz

Assessment brief for an individual report in the module 'Marketing, Sales and Negotiation skills' at Solent University.

10 Pages2339 Words323 Views
   

Added on  2022-11-25

About This Document

This case study explores the marketing, sales, and negotiation skills applied by Mercedes Benz. It includes a PESTEL and SWOT analysis, discussion of the marketing mix, and the importance of sales and negotiation skills in the automotive industry.

Marketing, Sales and Negotiation Skills: A Case Study of Mercedes Benz

Assessment brief for an individual report in the module 'Marketing, Sales and Negotiation skills' at Solent University.

   Added on 2022-11-25

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Marketing, Sales and
Negotiation skills
Marketing, Sales and Negotiation Skills: A Case Study of Mercedes Benz_1
Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
PESTEL and SWOT analysis......................................................................................................1
Discussion and analysis of Marketing Mix.................................................................................3
Sales as well as negotiation skills applied of organisation..........................................................5
CONCLUSION................................................................................................................................6
RECOMMENDATION...................................................................................................................6
REFERENCES................................................................................................................................7
Marketing, Sales and Negotiation Skills: A Case Study of Mercedes Benz_2
Marketing, Sales and Negotiation Skills: A Case Study of Mercedes Benz_3

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