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Marketing Social Innovations Concept - PDF

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Added on  2021-04-19

Marketing Social Innovations Concept - PDF

   Added on 2021-04-19

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Running head: IRIE’S COMPETITIVE CHALLENGESIrie’s Competitive ChallengesName of the Student:Name of the University:Author Note:
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1IRIE’S COMPETITIVE CHALLENGESIntroduction and summary of main facts:The position of restaurants, their layouts and even their online presence play importantrole in the enhancing customer satisfaction. The researcher would study these aspects in the lightof a case study, which mentions an arbitrary restaurant called Irie Carribbean Restuarants andCaterers. Main facts:Irie Carribbean Restuarants and Caterers was situated on the College Street near the St.Georges Campusof the Toronto University, a position which was highly advanatgeous. Therestaurant did not use a lighted signboard advertising its name and its intrenal layout neededrenovation. The biggest issue was the weak competitor analysis and startegy, which included notconsidering online food ordering platforms as important business aspects. The issue would formthe primary problem, which would require the management to decide alternatives and implementmeasures to enforce them (Choi & Oyunbileg, 2016).Analysis of the data:An analysis of the case study reveals several issues in the operations of Irie, which wouldimapct its customer satisfaction enhancement and profit generation. First, the restuarant in spiteof being sitauted on the advantageous position on the College Street did not use illumatedsignboard. The customers were not able to locate the restaurant, which caused inconvinience tothem. Second, the layout of the restaurant was that of a pizerria with not sitting arrangement.Moreover, the customers had to wait in the narrow passage, which caused inconvinience to theother customers (Doub et al., 2015). The biggest issue was the competitive startegy, which did
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2IRIE’S COMPETITIVE CHALLENGESnot consider the increasing importance of online food-ordering portals. This was the most seriousissue of the three because lack of online presence actaully curbed the capacity of the restaurant toaccept orders and process them to generate revenue. Moreover, the restuarant did not considerthe supremarkets, which sold ready-to-cook restaurant preparations as its secondary competitors.Considering the increasing trend among the Canadian customer base to use services of onlineportals to order food, it can be inferred that the competitor restuarants had online presence. Thislack of online presence of Irie resulted in less revenue generation, which aggravated the issue(See-Kwong et al., 2017).Problem statement:The competitive strategy of Irie required urgent decision-making right at the apicalmanagement level to include online presence and its own ready-to-take range of items as parts ofits competitive strategy.Generations of alternatives:The following are the two alternatives, which the apex management of Irie can consideras the solution to its grave third issue:Alternative 1: Opening account on online food delivery services:The top management of Irie should consider opening account on online food orderingsystem like Oddle (oddle.me, 2018). The strategy would require huge initial investment to enterinto contract with online food order-processing companies and change in technology to acceptorders online.
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