A Report on Selling Philosophy for A&W Restaurant Chain

Running head: A REPORT ON SELLING PHILOSOPHY
A Report on Selling Philosophy
Name of the university
Name of the student
Author note

1A REPORT ON SELLING PHILOSOPY
Executive summery
The purpose of this assignment is to present a new product idea for catering the market trend
of spending money on healthy food items. People have become more fitness and health
concerned than previous decade. Therefore, A&W restaurant chain has invented new healthy
recipes and included into the menu. The report intends to highlight the added benefit to the
target market and positioning strategy of newly invented product idea to sustain a competitive
edge.

2A REPORT ON SELLING PHILOSOPY
Table of Contents
Introduction....................................................................................................................3
Product solution.............................................................................................................3
Product selling strategies................................................................................................4
Conclusion......................................................................................................................5
References......................................................................................................................6