Marketing Strategies for ENGO to Enter the Indian Market

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Added on  2023/06/08

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This presentation discusses the marketing strategies for ENGO to enter the Indian market. It includes a PESTLE analysis of India, SWOT analysis, marketing mix, competitor analysis, target market and consumers, and more. The presentation also highlights the opportunities and challenges for ENGO in the Indian market.

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MARKETING
IN
INTERNATIO
NAL

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OBJECTIVES
ENGO enter the Indian market with some
objectives:
Provide the platform to the
Entrepreneurs.
Brand awareness
Remove unemployment
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Pestle analysis of India
Political factor-
India contribute for the Industry profit.
India is influenced by the many factors these are government
policies, political interest and several political parties.
Well developed tax system which imposed the taxes (Siguaw,
and Simpson, 2015).
Economic factor
Government of India allow the foreign companies to enter
the Indian market.
Government of India make the policies these are
liberalisation of foreign capital and formation of FIBP.
Unemployment rate of the economy is increasing
Social factor
The population of India is rising continuously
India offers the cheap labour cost and the labour force
Technological factor
India is the third most technological advance country in the
world
India has an advance technology
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PESTLE ANALYSIS OF
INDIA
Environmental factor
Air pollution, earthquake and others are the
challenges faced by the economy.
Legal factor
Government of India allowed the foreign
companies to investing in the economy
(Sridhar, 2016).

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SWOT ANALYSIS
STRENGHT-
Natural resources
High technological power
WEAKNESS-
Lack spirit of entrepreneurship
Legal system is very poor
THREAT-
International competition for the natural resources
Rising labour cost
OPPORTUNITY-
Develop the Chinese and export market
Create the global brands (Mishra, 2018)
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Marketing mix
Place: ENGO can use the internet to reach at
the international level of the company.
Price: ENGO charge the helping fees in
lower prices.
Promotion: ENGO organise the events and
seminars to aware the entrepreneur for its
services.
Product: It offers the services to
entrepreneur to help them in expanding the
business at international level.
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COMPETITOR
ANALYSIS
There are many leading NGO’s in
India like Lepra society, sargam
sanstha, and others .
ENGO charge the lower prices for
the services as compare to Indian
NGO’s.
ENGO can take the advantage of
cost structure, resources and new
techniques of Indian market.

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Target market
and consumers
ENGO’s target the
entrepreneurs and new
start-ups.
ENGO’s target the
Indian market to spread
the awareness.
In Indian market, ENGO
target the small
enterprises,
entrepreneurs, new
starters and new ideas.
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Justification
ENGO can take the advantage of the subsidies
and promote their services in the market.
Opportunity to the reduce the unemployment
rate in India by encourage entrepreneur to
expand the business (Nikolaou, and Evangelinos,
2010).
ENGO can grasp the advantage of growing
country by establishing their business in the
economy
ENGO will achieve the goals with the growing
technology sector (Paley, 2017)
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References
Sridhar, R., Sachithanandam, V., Mageswaran, T., Purvaja, R., Ramesh, R., Senthil Vel, A. and
Thirunavukkarasu, E. (2016) A Political, Economic, Social, Technological, Legal and
Environmental (PESTLE) approach for assessment of coastal zone management practice in
India. International Review of Public Administration, 21(3), pp. 216-232.
Mishra. , KN. (2018) GST and SWOT Analysis in India perspective. GST Simplified Tax System:
Challenges and Remedies, 1(1), pp. 129-133.
Nikolaou, I. E. and Evangelinos, K. I. (2010) A SWOT analysis of environmental management
practices in Greek Mining and Mineral Industry. Resources Policy, 35(3), pp. 226-234.
Paley, N. (2017) How to Develop a Strategic Marketing Plan: A step-by-step guide. Oxon:
Routledge.
Siguaw, J. A. and Simpson, P. M. (2015) A Marketing Plan for Marketing Instruction: A Satirical
Look at Student Comments. In Creating and Delivering Value in Marketing. New York:
Springer, pp. 129-133.
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