This assignment examines marketing strategies for Thomas Cook, focusing on identifying target customers, creating a budget, developing ad content, and monitoring campaign performance. It also highlights the importance of online campaigns and CSR initiatives for business growth and profitability.
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3.2 Plan an advertising campaign Marketing advertising plan is the most productive and influencing activity that will take company into higher level. Planning is the essential source to implement all required resources and better opportunity and growth. Planning also enables to measure the individual roles and responsibility of each and every organization. Overall, it brings new methods or ways to implement the proper services and growth (Armstrong, Kotler and Brennan, 2015). For Thomas Cook, it requires to adopting effective advertisement campaign with the help of systematic approach that helps to make better opportunity and growth level. Company requires adopting all changes in the marketing activities that helps to repeating existing customers and potential opportunity and growth for the company. In order to make productive outcomes, Thomas Cook Creates online campaign for summer seasons and spread information through T.V, radio channel. Overall, company generate new offers and places for customers to exploring new places of summers. This online advertisement campaign will definitely improve profit revenue for company. In spite of that, Company also take over CSR online campaign in order to get the customer attraction or for getting more publicity in the market. Corporate social responsibility will also give better. Growth and opportunity in the organization. Overall, changes and better opportunity and growth. Marketing strategies: In order to implement marketing campaign company needs to follow some marketing strategies in order to get the best possible outcomes. Besides, it also helps to implement some following steps such as : Step 1: Identify the customers Step 2:Choose target plans Step 3: Budget Step 4: Creating Ad Content