Strategic Marketing for Tesco in Romania

STRATEGIC MARKETING

Table of Contents
Executive summary.....................................................................................................................................3
INTRODUCTION.......................................................................................................................................3
Recommend product or service and a country and provide macro-environment analysius with possible
opportunities and threats..........................................................................................................................4
Critically assess three modes of market-entry and recommend one of the following..............................5
Applying marketing concept of market segmentation and targeting........................................................7
Apply porter’s generic strategy................................................................................................................8
CONCLUSION...........................................................................................................................................9
REFERENCES..........................................................................................................................................11

Executive summary
This report is based on the strategic marketing that helps in modifying the products to
differentiate their products from the rival firms. As a marketing consultant of the Ashanti
marketing solutions they recommend the new market for Tesco with some innovation in their
product so that they target the number of people and get the potential customers for the firm.
PESTLE analysis is helpful to understand the macro environment and it also shows the political,
technical, economical conditions of the country as it is useful or create opportunities or make a
threat for the organisation. According to that Tesco analyses the best mode of entry into the
Romania market that gives the high profits to the firm. After entering the market they segment
and target the people who are valuable to the business firm and helps in increasing the sales to
the venture. At last apply porter’s generic model that is useful to identify the which strategy is
most appropriate for the company to target the large customer base(West, Ford and Ibrahim,
2015).
INTRODUCTION
Strategic marketing refers to a process of that in which a company can make a strategy
that is differentiate their products from the competition and focusing on their strength to earn a
high profits by providing the best services to the customers and gain the valuable consumers for
a longer period of time. In this an organisation can target the number of people and make them

potential and valuable customers to the firm and its goods and services. This report is based on
the Tesco that is open their outlet in the Romania to increase its market share and profits. In this
they enter with modified food products so that they capture the large customer base. This report
includes the strategy that is made by the manager in this they identify the macro- environment by
using PESTLE to know the market condition and their situation and further it involves the modes
of entry that is much suitable for the form to enter into the market and helps in generating more
funds. It also includes the market segment and targeting strategy that is helpful in attracting the
large people and make them a valuable customers for the products and services of the company.
At last it shows the porter’s generic strategy that is helpful in deciding the strategy to enter into
the market. This will enhance the market growth and share of the organization(Sahaf, 2019).
Recommend product or service and a country and provide macro-environment analysius with
possible opportunities and threats
Overview of Tesco
Tesco is one of the famous multinational groceries and general store in the UK and
founded in 1919 headquatered in Hertfordshire, England. They have diversified products that
includes books, financial services, foods, toys, petrol, software and many more. The manager of
the Tesco thinks to expand their market in Romania for this they need to hire a market consultant
of Ashanti marketing solution so that they gives the best ideas to enhances the market while
earning profit and market share.
Recommended product or service and country
Tesco is one of the largest superstore in the UK want to expand their business in the new
country i.e. Romania with all organic food and species that protect the public health in this they
does not mix the artificial flavor that harm the people and with a reusable packaging. Organic
food can safeguard the quality of the food and it is also a good initiative to protect the
environment. In this firm provide the earth friendly products to their customers that are helpful to
reduce the disease in the human being(Aghazadeh, 2015)..
PESTLE ANALYSIS