Marketing Strategies of PlayStation 5 and Nintendo Switch

Principles of Marketing

Executive summary
This report provides a brief introduction of marketing and the four p's that needs to be taken in
account while preparing a marketing strategy. Further marketing strategies of Play station 5 and
Nintendo switch are considered such as target market , product , place , price and promotion of
the organization. By the end of this report the user will be able to analyse the marketing
strategies of respective companies.

Table of Contents
INTRODUCTION...........................................................................................................................1
FINDINGS.......................................................................................................................................1
Comparison on the basis of target market..............................................................................1
Comparison on the basis of product ......................................................................................2
Comparison on the basis of Price...........................................................................................2
Comparison on the basis of Place...........................................................................................3
Comparison on the basis of Promotion..................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6