Comparison of Marketing Strategies: PlayStation 4 vs Nintendo Switch

RESD BRIEF AND
INDICATION

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Comparison of target market.......................................................................................................3
Product........................................................................................................................................4
Price.............................................................................................................................................5
Place............................................................................................................................................5
Promotion....................................................................................................................................5
CONCLUSION ...............................................................................................................................6
RECOMMENDATIONS.................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Marketing mix is defined as the combination of different types of strategies which are
being used by the companies in order to market their products and services. The competition
within the market is very high and intense and for success it is necessary to have effective
marketing strategies so that company can sustain in this highly competitive market. The present
report will discuss and compare about the targeting and marketing strategies used by the two
brands that is PlayStation 4 games console and Nintendo Switch games console.
Nintendo is a Japanese electronic and video game company which was founded in the
year 23 September 1889. The Nintendo Switch was released in 2017 and is a home console
which can be portably handheld which the gamers can enjoy (Nintendo Entertainment System,
2020). On the other hand, the PlayStation which is a product of Sony Interactive Entertainment
which is also a multinational videogame company headquartered in Japan. The PlayStation 4 was
launched in November 2013 in North America and in Europe in 29 November 2013. The current
report will discuss about the comparison among the marketing mix of both the companies.
Comparison of target market
The STP is a model which helps the company in deciding its segment and the target on
which they are going to focus. The comparison of STP of both the company is as follows-
Segmenting- The major segmentation being used by PlayStation is on the basis of
demographic and in demographic also major focus is given on age and geographic area (Blut,
Teller and Floh, 2018). This is majorly because of the reason that young people will be more
attracted towards the videogames and people living in urban areas will be more attracted towards
PlayStation.
In against of this Nintendo uses the segment on basis of income under the demographic
segment. Along with this behavioural segment is used because if the behaviour of people is
towards enjoying then they will like the games to a great extent. Also, income is being chosen
because high income group prefer to play the games to a great extent.
Targeting- The major target of PlayStation 4 is the kids and the teenagers. This is
majorly because of the teenagers and kids are more attracted towards the playing of video games
and other related games. Thus, this will be good target market for the company (Išoraitė, 2016).
Here the target market is the hard core gamers and casual gamer who are very much addicted to