Comparison of Target Market and Principles of Marketing for PlayStation and Nintendo Switch

Principles of marketing

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Comparison of target market:......................................................................................................3
Principles of marketing: ..............................................................................................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing means all the process a company do to promote their product through various
online platforms, the principles of marketing refers to product, price, place and promotion. These
four principles are interconnected with each other and perform to increase the sales of the
product. This study is based on PlayStation, world biggest gaming console manufacturing
company and Nintendo Switch who also manufacture gaming console. In this report we will
discuss comparison of target market and principles of marketing.
MAIN BODY
Comparison of target market:
Target market of PlayStation 5:
The target market of Sony describe consumer's demographic, geographic, psychology
and usage of product. As per the demographic, the company tend to target male consumer
because they are more attracted to gaming world. Sony produce range of products, but they
mainly focus on PlayStation as it is the most liked product across the globe and most of their
users are male (Andaleeb, 2016). From geographic, the company sales most of their products
mainly PlayStation to urban areas of the countries because the company only find their required
consumer and professional gamers in such demographic area. Sony mainly segmented their male
customer, the company understand that they have more male gamers than female although the
company know there are professional female gamers also but in comparison with male, their
segmentation is much lower. Sony PlayStation target their most of the customer in mega cities
around the world, they mainly focus on consumers and gamers from USA, Dubai, Tokyo,
London and India. Sony PlayStation know that craze of gaming is high in some specific
countries, they segmented and target media and entertainment consumer and sell their products.
The company tend to target consumer from 15 to 45 age group people and mainly male
consumers.
Target market of Nintendo switch:
The Nintendo Switch manufacture one of the most reliable and improved gaming
console, the company win their target market with their two most successful unique selling
points. First, they sell their own games and second, it have better and improved gaming
experience as compare to PlayStation and Xbox. To win the market, Nintendo segmented their