logo

BSBMKG609 Marketing Strategy Assignment - Houzit company

   

Added on  2020-05-11

9 Pages1230 Words158 Views
 | 
 | 
 | 
MARKETINGSTRATEGIES
BSBMKG609 Marketing Strategy Assignment - Houzit company_1

EXECUTIVE SUMMARYThis report describes the overview of a company Houzit which is a home-ware retailchain and provides bathroom fittings, bedroom furnishing items and decorative items for ahouse. Further, its objective is to increase it’s per year turnover, customer base and brandawareness among non-targeted customers. In order to achieve this objectives, marketingstrategies have been formulated by the marketing manager and has been implemented usingvarious tactics so that effectively it can be implemented.
BSBMKG609 Marketing Strategy Assignment - Houzit company_2

TABLE OF CONTENTSEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................4TASK 2............................................................................................................................................4A. SWOT ANALYSIS................................................................................................................4B. MARKETING OBJECTIVES................................................................................................5C. STRATEGIES.........................................................................................................................6D. IMPLEMNETATION.............................................................................................................7BIBLIOGRAPHY..........................................................................................................................10
BSBMKG609 Marketing Strategy Assignment - Houzit company_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Develop a Marketing Plan
|17
|4829
|64

Marketing Plan for Houzit Chain of Homeware Stores
|15
|3178
|272

Marketing Plan for Houzit Homewares
|7
|1114
|79

The Marketing Plan for Home-ware Products in Australia
|6
|815
|469

Marketing Plan for Houzit
|11
|904
|55

Marketing Plan for Houzit Homeware Store
|26
|2414
|56