Marketing Strategy and Application

This study material explores marketing strategy and application, focusing on the comparison of different organizations' marketing mix and the development of a basic marketing plan. It discusses the key elements of the marketing mix and provides insights into Tesco's marketing plan amidst the challenges posed by the COVID-19 pandemic. The material also includes a situational analysis, SWOT analysis, and budgeting considerations. Subject: Marketing, Course Code: N/A, Course Name: N/A, College/University: N/A