Strategic Hotel Management: SWOT, PESTLE, Porter's Five Forces Analysis

Running head: STRATEGIC HOTEL MANAGEMENT
Strategic hotel management
Name of student
Name of University
Author note

1STRATEGIC HOTEL MANAGEMENT
Executive summary
The concept of strategic management was prioritized by the business organizations,
especially within the hospitality industry to delivering the best quality services and ensured
customer satisfaction. From the report, it could be found that the external environment analysis
was done with the help of SWOT analysis, which has helped in understanding the strengths,
weaknesses, opportunities to expand globally and lastly to deal with threats of competitors new
market entry products and substitutes. It has also made the organization and its employees
capable of dealing with these kinds of problem, which had improved the business for Bondi
Pavilion Hotel and enhanced the delivery of good quality services to the customers. The other
tools used to analyze the internal and external environment were Porter’s five forces and Porter’s
value chain analysis framework.

2STRATEGIC HOTEL MANAGEMENT
Table of Contents
Executive summary.........................................................................................................................1
Introduction......................................................................................................................................3
Environmental analysis....................................................................................................................3
SWOT analysis framework..........................................................................................................3
PESTLE.......................................................................................................................................4
Porter’s five forces.......................................................................................................................8
Strategy..........................................................................................................................................11
Vision and mission.....................................................................................................................11
Core values.................................................................................................................................11
Objectives...................................................................................................................................11
Corporate Social responsibilities...............................................................................................12
Strategies....................................................................................................................................12
Conclusion.....................................................................................................................................13
Recommendations..........................................................................................................................13
References......................................................................................................................................14

3STRATEGIC HOTEL MANAGEMENT
Introduction
The main purpose of preparing the report is to present ideas related to the management of
strategies within the hotel industry considering the hotel named Bondi Pavilion Hotel in
Australia. The goals are set based on priority, which can assist in determining the feasibility of
the tools and frameworks, furthermore implement the right strategies to deliver the services on
time. Bondi Pavilion hotel possesses a strong diversified culture and good decor inside, which
will arouse the interests among guests and make them influenced to visit the hotel at least once.
The obtaining of data and information is done with the use of social media advertising and
promotions, which can also increase the global exposure and draw in more clients
(bannisters.com.au, 2018).
Environmental analysis
SWOT analysis framework
SWOT analysis
Strengths
 Hotel offers exemplary panoramic
scenic views and luxury services
nearby the sea (Hill, Jones & Schilling,
2014).
 Accessibility to gym, infinite pool,
rooftop bar and grill, Rick Stein
restaurant at Beachcomber Pavilion
Weaknesses
 Undocumented workforce due to the
lack of proper skills and knowledge
among certain staffs
 Lack of global exposure and
distribution channels
 Per unit cost is considerably higher too