Marketing Plan Of Darrel Lea Rocklea Road

Running head: MARKETING STRATEGY AND PLAN
MARKETING STRATEGY AND PLAN
Name of the Student
Name of the University
Author Note

MARKETING STRATEGY AND PLAN1
Executive Summary
The main focus point of this report will be to evaluate the situation analysis and the
marketing plan of Darrel Lea Rocklea Road, who are going to launch a new product namely
Centrum Advance Multivitamin for Adults in the market of Australia. There will be an
introduction on the organization, along with the situation and market analysis. The macro and
micro environment will also be there The macro environment analysis will be a PESTLE
analysis, and the micro environment analysis will be the company and its competitor’s
analysis, along with the consumer and SWOT analysis, which will brief about the inner
strengths and weaknesses of the organization along with the opportunities and threat
prevailing in the outer environment of the organization of Darrel Lea Rocklea Road. And at
last, there will be recommendation which the organization can follow to earn profit from the
targeted segment of the new product to be launched in the market of Australia.

MARKETING STRATEGY AND PLAN2
Table of Contents
Introduction................................................................................................................................3
About the Organization..............................................................................................................3
Situation Analysis......................................................................................................................4
Market Analysis.....................................................................................................................4
Macro Environment Analysis....................................................................................................4
PESTLE Analysis...................................................................................................................4
Micro Environment Analysis.....................................................................................................6
Competitor Analysis...............................................................................................................6
Competitive Market Summary...............................................................................................6
Company Analysis.................................................................................................................9
Consumer Analysis................................................................................................................9
SWOT Analysis...................................................................................................................10
Strengths...............................................................................................................................10
Weaknesses..........................................................................................................................11
Opportunities........................................................................................................................11
Threats..................................................................................................................................12
Recommendation......................................................................................................................13
Conclusion................................................................................................................................13
References................................................................................................................................14

MARKETING STRATEGY AND PLAN3