Marketing Strategy for Noptla Biodegradable Packaging in the Australian Market

This report outlines a comprehensive marketing strategy for Noptla, a biodegradable packaging material made from plants and vegetation, targeting the Australian market. It analyzes the external and internal factors influencing Noptla's success, including political, economic, social, technological, environmental, and legal factors. The report also conducts a SWOT analysis, identifies key customer segments, and addresses potential challenges in entering the Australian market. A detailed marketing mix strategy is presented, encompassing product, price, promotion, and place considerations. The report concludes with a budget allocation plan and contingency actions to ensure the successful implementation of the marketing strategy.

MRKT20052 ASSESSMENT 2

Contents
Executive summary:....................................................................................................................................3
Introduction:................................................................................................................................................3
Situation analysis.....................................................................................................................................4
SWOT analysis of Noptla material..........................................................................................................5
Customer analysis:...................................................................................................................................6
Problem Statement...................................................................................................................................8
Objectives................................................................................................................................................9
Marketing Mix strategy.........................................................................................................................10
Campaign evaluation.............................................................................................................................10
Budget Allocation..................................................................................................................................11
Conclusion.................................................................................................................................................13
References.................................................................................................................................................14

Executive summary:
Noptla is a bio degradable product made up of plants, and vegetation, useful in making sachets
packaging products and other usage. Australian market is full of plastic usage and hence it is
important to expand this bio degradable products, in the market, and to the companies which is
manufacturing these products. This report will demonstrate all the key aspects as marketing
strategies to enter in the Australian market along with the marketing plan and objectives.
Introduction:
This particular report will demonstrate the marketing strategy and their expansion of a Noptla
manufacturing company which manufactures these packaging products, which are bio
degradable. This report will demonstrate the external factors and internal factors, and will eb
analyses using Pestle and SWOT analysis. This report will also provide and will explain all the
issues which will be arises in imposing their product in the market of Australia, and how it can
be helpful for them in the expansion of the product.

Situation analysis
Political factors Here, in this case, the product or packaging
product which Ooho is launching, which uses
plantation and vegetation in manufacturing a
product which is made up of plants, hence
government usually integrate in such
decisions where they won’t allow companies
to use plants and trees, in manufacturing
anything from those. Those decisions making
by the government or political activities can
affect the here.
Economic factors It is important to note here that there are some
research and development processes which
are important to be included in it, in order to
reflect upon the economic factors and
decision taking by the financial advisors of
the company. Hence here in this case, the
economic factors which includes factors liable
to describe the economic condition of the
organization once they started to use those.
Social factors Here, plantation and trees are quite an
important part in the social life, and people
conduct campaigns again those firms and
people who are involved in deforestation and
other factors, hence social campaign in using
plants for the use of packaging of the sachets
might create issue in manufacturing it
Technological factors There are special technological aspects and
equipment’s which will be useful in
manufacturing such process and packaging
hence it is important to understand here that

those factors will reflect upon the
technological issues and terms, important to
be included in it.
Environmental factors The Noptla, here which is the material made
up of plants should have some crucial aspects,
involved so that the manufacturing product
can be used for the purpose of packaging. It is
important to note here that the developed
important parts should reflect upon the key
aspects included also in the environmental
aspects included in the part of the problem
explained above.
Legal aspects Here, government will have some legal
regulations which will be applicable in order
to come cross the key aspects required in the
development of product such as Noptla,
which is capable of having place of plastic
packaging it is useful in the sachets formation
and useful to be included in it too.
SWOT analysis of Noptla material
Strength
Here the product which is explained here will
impact the key aspect, such as the use of
noptla product, which is quite helpful in
designing the material included, here help
them to strengthen the campaign of excess
using of the plastic packaging materials. They
also will have the strength, where the plastic
stoppage movements will not affect their
marketing and their business of packaging as
Weaknesses
If we discuss about the weakness here, all the
plastic owned materials company, will have a
negative impact over their use of the
packaging involving only bio degradable
material, as these bio degradable material, are
made up of plant owned materials and hence
it can naffect the materials and the market of
the Ooho company (Palmatier ,2016).

their packaging is made up of noptla which is
a biodegradable material, and cannot be used
as plastic material in any case.
Opportunities
Here there are multiple opportunities which
are they’re for the company, as they can
export their product or material to other
packaging companies, as this is a unique way
or strategy of packaging, and they can earn
heavy amount of money from these materials
and marketing of it.
There are many foods manufacturing
company, who can hire them for packaging
purpose of their own food, from the same they
can also earn more revenue here.
Threats
There are numerous threats including,
government banning such products who are
harming plants and vegetation.
A new product will have a tough starting year,
as for a new company marketing should be
top notch, so that they can expand their
business to more and more region in this
coming year. The Noptla, here which is the
material made up of plants should have some
crucial aspects, involved so that the
manufacturing product can be used for the
purpose of packaging (Zhang, 2019).
Customer analysis:
here, if we analyses the customers of this product. This company is dealing with the packaging
purposes, and hence companies who are having hyperproduce manufacturing units, are the key
customers for Ooho, because they can provide their material to those companies, who are
manufacturing their products, and packaging it for the purpose of others.
Here in this case, packaging is important to be included here, because all the packaging of
products, including Noptla can take budget, form those packaging industry, and can give their
product for the packaging purposes
Here in this scenario if we talk about their strategy of packaging here in this case, we can say that
there are many customers, to whom they can provide their noptla made packaging units, so that
they can market her products, to various shop keepers who will help them in expanding their
business, of pacaking.it is important to note here that all those companies, who are

manufacturing food, are the stakeholders of Ooho, because this company will give their
technology and research over their sachets product.
Ooho can expand their product, to big giants who sell packaged products, such packaging
company can take their product of packaging in order to reflect upon this packaging products and
other use of the products, which are involved in the marketing purpose of the positioning
approach.
Ooho can expand and even position their product in case, where all the products are important to
be included.in case where the packaging products are not important for a coin, the technology
and advancement can be sold to those companies, so that they can use this packaging business
for further product packaging purposes (Rutz, 2019).
Here in this case, company can expand their business of packaging I other countries. Products
useful in the packaging purposes are key product stakeholders for the readymade product
companies, because pancaking is a key unit for these companes.in such case we can expand their
business according to the needs of the customers, because such company, will have their product
in the need of the packaging purposes.
Online marketing and expansion of the product to other companies, will reflect upon the key
marketing strategy involved for the product expanded in the organization. The packaging
companies, will objectify their product usage, in case they are not liable to be sued, in pace of the
their product defined in case of the product required to be sold.
There are key companies which can take help of the expanded business of the product, developed
in case of the marketing purpose, because the marketing strategy of any organization is very
important to be included, as these marketing companies can expand their business, to packaging
business quite fast. All the products available in case of the packaging purposes can also applied
here, for the product developed in the market (Zhang, 2019).

There are customers who will be the target of the Ooho. They will ai at various other packaging
companies, ad other food manufacturing companies, to expand their business, as these food
manufacturing companies are always in search of a bio degradable product materials. They can
collaborate with them and can sell their sachets to htm, so that they can pack their products with
them. Such packaging and manufacturing business will run ,quite good because her they both
are stakeholders for each other.
Problem Statement
Ooho can face some issues in entering the Australian market. Problem such as government might
not accept this bio degradable product as it is manufacturing by plants, and such plants if not
available in Australia, they will definitely face issues. Australian market is full of big giant
companies, of manufacturing products, hence it will eb difficult for them to expand or have a
good foot in the Australian market.
There are some ways by which they can take part in the Australian market, here they can
collaborate and sell their sachets to big food manufacturing companies, and also can appeal to
Australian government, as their product will stop the usage of plastic. Such companies who have
their food product packed can be approached, here as no company will deny if a bio degradable
packages will be available at price even high also, as their packaging of their product will
become their USP. Products useful in the packaging purposes are key product stakeholders for
the readymade product companies, because pancaking is a key unit for these companes.in such
case we can expand their business according to the needs of the customers, because such
company, will have their product in the need of the packaging purposes (Rutz, 2019).
One more issue, which they might face here, is their research and development is quite costly,
hence their packaging products will not be too cheap for the food manufacturing companies, and
hence this will be a great challenge for them to expand their product in Australian market in
quite low prices.

Objectives
Marketing objective for Noptla product and Ooho would be;
 Expanding their business in Australian market.
 Collaborating with food manufacturing product companies and packaging units.
 Developing cheaper packaging units.
The objectives above are developed by SMART approach of the marketing as the objectives
above will have a specific outcome, and will expand their business in a measurable manner, the
objectives set are completely achievable and will be realistic enough too. Also, the packed food
products will expand their business timely.
The marketing plan of Ooho will significantly, uses such variables, because there are some
crucial variables which are important to be discussed and involved in case of developing a good
marketing strategy.
Financial variables will include:
Return on investment: here the product will they will sell to their food manufacturing units of
other companies, should have a good ROI, so that profit can be extracted.
The cost of the product should be decreased, so that it can be expanded more further, and more
easily, it will create environment of profit for the company.
The revenue, will be developed according to the need of the organization, and will expand it
according to the key aspects, such as the products should be sold in bulk (Rutz, 2019).

Marketing Mix strategy
The respective organization is developing the carry bags which are made by the plants and the
product is called “Noptla”. For making a better marketing plan to making the awareness of
product the related organization can use the 4ps marketing mix process in their organization and
how the four elements can be used by them it can be understood by the below points:
 Product: Noptla is kind of carry bags that could be used by people for carrying their
small things. In the product strategy, the respective organization needs to make a better
quality of their carry bags which need to be strong. The management of the respective
organization should try to enlarge the quality of their carry bags and they should try to
make them stronger which not break easily.
 Price: The price level of Noptla needs to be favorable for all consumers of different
category. The respective organization needs to fix an affordable price for their consumers
which can be paid by them easily.
 Promotion: It is an important part of the marketing mix process and for making a better
level of promotion for Noptla the organization can select both online and offline
promotional portals. The online portals are more engaging with the consumer at present
and the related organization can promote their products on that online promotional
portals.
 Place: They must identify the better places where they can found their target market. The
organization and marketing team need to select the different criteria where they can
easily make money by selling their carry bags (Nuseir and Mudanat, 2015).
Campaign evaluation
The campaign evaluation process can measure the effectiveness of the overall strategies of the
respective organization. For measuring the effectiveness of marketing strategies the organization
can evaluate it by taking the following steps:
 Checking the changes in organizational sales
 Using a questionnaire
 Monitoring the progress
 Comparing the strategy with the competitive organizations
 Measuring the return of investment

Contingency actions
The contingency actions are those steps which can support the organization for the future related
situation. To take the effective contingency action the organization can use effective leadership
for making better sales revenue for their new products and services. The organization can make a
contingency plan in which they can write down the actions which have to be taken for the better
promotion of their new product (Sahraei, et. al., 2015).
Budget Allocation
The marketing budget of Noptla
Sep-19 OCT-19 Nov-19
Activity
Budget($) Actual($) Budget($) Actual($) Budget($) Actual($)
Market
research
60.00 40.00 60.00 90.00 60.00 40.00
Owned
media (blog)
20.00 20.00 20.00 0.00 20.00 10.00
Video
advertising
160 130 160 100 160 270
Social
media
advertising
40 36 40 50 40 32
Design
software
20 20 20 10 20 0.00
Recruitment 40 40 40 40 40 40
Hardware 150 150 150 150 150 150
Total $490 $436 $490 $440 $190 $222
The above marketing budget can become helpful for the marketing process of Noptla and it will
also include the marketing mix objectives itself (Chen, et. al., 2015).

Conclusion
This particular report ha demonstrates the marketing strategy and their expansion of a Noptla
manufacturing company which manufactures these packaging products, which are bio
degradable. This report ha demonstrates the external factors and internal factors, and ha analyses
using Pestle and SWOT analysis. This report had also provided and will explain all the issues
which had be arises in imposing their product in the market of Australia, and how it had helpful
for them in the expansion of the product.

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