Marketing Strategy in Hilton Hotel
Added on 2021-01-02
18 Pages4820 Words287 Views
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MARKETING
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1Issue 1 Brief description of organisation and industry in which it deals................................1Issue 2 Analysis of 5 C's of enterprise...................................................................................3Issue 3 How does firm collect information............................................................................6Issue 4 Development of marketing strategy...........................................................................7Issue 5 Justify and recommend 7 p's of hotel Hilton..............................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11INTRODUCTION1MAIN BODY...................................................................................................................................1Issue 1 Brief description of organisation and industry in which it deals....................................1Issue 2 Analysis of 5 C's of enterprise. ......................................................................................3Issue 3 How does firm collects information? ............................................................................6Issue 4 Development of marketing strategy................................................................................7Issue 5 Justify and recommend 7 p's of hotel Hilton..................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONMarketing is important function which assists to conduct research, promote and selling ofproducts into target market. It helps to increase brand performance and offering qualitativeresults to develop more sales in the business. In hospitality industry, it deals as umbrella whichcovers advertisement, promotion, etc. (Mazanec, Crotts and Lu, 2015).Present report based on the Hilton hotel which deals in hospitality sector to providedifferent types of services and attract maximum number of customers. It is public sectorenterprise consider operations of accommodation, food, entertainment, etc. In order to gain insight information of the present study, it covers organisation and itsinformation to communicate appropriate purpose. Brief description of industry also explainedthat helps to know about work of organisation. Furthermore, marketing strategy of the enterprisealso includes which assists to create appropriate segments that are available for the chosenenterprise. MAIN BODYIssue 1 Brief description of organisation and industry in which it dealsAbout Hilton hotelHilton hotel deals in worldwide operations and functions to develop more significantadvantages. In this regard, successful brand continuously develops in different market segmentssuch as hotels, resort, Hilton garden Inn, Hilton grand vacations, etc. Furthermore, they provideluxury products and services in different areas of the world with full and focused services. Theyundertake franchising to deal in different areas of the world in successful manner and concentrateon brand development (Xu and Gursoy, 2015). Hilton hotel rank first in 2012 as Happiestcompanies in America. Company culture and reputation continuously develop which assists tomaintain relationship with several employees. Along with this, the chosen company deals in different locations of the world to increasetheir profits and revenue. It is the first hotel which contain rating system from 1– 5 star. Alongwith this, it also considered operations to manage restaurants and casinos to bringing lot ofmoney (Conrad Hilton Biography: The History of Hilton Hotels Corporation, 2018). Hence, itsuccessfully received development of the organisation to run operations in successful manner. 1
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