logo

Marketing Strategy Assignment (pdf)

   

Added on  2020-11-12

14 Pages4139 Words453 Views
MARKETING STRATEGY

EXECUTIVE SUMMARYThis assignment is based upon various marketing strategies of Cadbury Company and comprisessegmentation, targeting and positioning strategies along with marketing mix that associationuses. Every venture always have a vision that is achieved in a certain time frame and in order toattain this vision there are many small missions have been selected for systematicaccomplishment of task and activities. A company whether large or small can get their alldecided goals only by analysing sufficient market situations and this purpose could be done bytaking help of many tools and technologies and PESTLE and SWOT analysis are parts of somesort of study of business environment.

TABLE OF CONTENTSContents...........................................................................................................................................3INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Environmental Analysis...............................................................................................................1Evaluation of current marketing strategy....................................................................................3Analysis of the organisations competitive advantages................................................................4TASK 2............................................................................................................................................4Product rationale and specification..............................................................................................4Segmentation Targeting & Positioning (STP).............................................................................7Recommend marketing objectives and goals..............................................................................8REFERENCES..............................................................................................................................10

INTRODUCTIONMarketing strategy is defined as overall game plan of an organisation in order to get intouch with people for converting them as consumer for products and services that association isproviding in marketplace. Marketing strategy of a firm comprises company's value proposition,key marketing messages, information on target customers and another higher level elements.Main objective of marketing plan is to spread information about marketing plan that is adocument that contains types and timing of marketing actions and tasks. This type of action ishelpful in attaining all targets in limited period of time. This report revolves around Cadburycompany which is running its business operations in confectionery industry in and outsideUnited Kingdom. This firm was started by John Cadbury especially for dairy products. Thisassignment comprises environmental studies and other marketing strategies that could be usefulfor association along with discussing current marketing strategy. TASK 1Environmental AnalysisEnvironment comprises two types one is internal and other is external. On the one hand,Intrinsic atmosphere is related to organisational behaviour and culture and on the other handextrinsic atmosphere is linked with outsider business environment that includes various factorslike political, economical, technological etc. Both of these kinds of environmental analysis isdescribed as follows: PESTLE AnalysisThis is a most powerful tool that can provide a deep study of business environment andits impacts upon operational activities of Cadbury company. This technique is an evaluation toolthat measures business and its operations. This type of technology contains several factors thatare stated as beneath: Political:- In domestic country, government changed from labour party toconservative/Liberal Democrat and this type of political situations have its impact on businessoperations of Cadbury company. According to last estimation, it was found that in and around 8factories of Cadbury in UK have employed about 3000 staff members. So restriction of stringententry of skilled workers from rest of Europe became flaw in operational actions of company.There are many other factors also present like tax policies. 1

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Business Strategy for Cadbury: PESTLE, SWOT, VRIO and Porter's Five Forces Analysis
|15
|4812
|357

Business Strategy for Cadbury: PESTLE, SWOT, VRIO and Porter's Five Forces Analysis
|15
|4812
|328

Principles of Marketing: Cadbury Brand Analysis and PESTLE Analysis
|10
|1324
|272

Marketing Essentials
|15
|806
|66

Impact of Macro Environment on Organization and Strategies
|17
|4446
|92

Marketing Strategy for Tesla Inc.
|16
|4513
|79