Marketing Strategy for Tesla

Marketing Strategy

EXECUTIVE SUMMARY
The given report is categorised on marketing strategy which is being decided by some
business organisation with the major purpose to enhance their market existence and to attain
short and long term business objectives with high degree of efficacy. Every business is working
for attaining premium position at market competitive edge and to enlarge customer trust over
their product and services. This report is based on electric vehicle organisation Tesla which are
market leader in manufacturing of battery and electric cars. On the other hand this report is
covering situational analysis of the company along with SWOT and STP analysis.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PART 1............................................................................................................................................3
Situational analysis......................................................................................................................3
Evaluate the threat of epidemic or Brexit in an organisation......................................................5
Analyse competitive advantage...................................................................................................7
Evaluation of current marketing strategy....................................................................................8
PART 2............................................................................................................................................8
Analyse market segmentation targeting and positioning............................................................8
Recommended objectives and goals for the choosing organisation..........................................10
Recommended marketing strategies based on the application of the marketing mix of chosen
brand..........................................................................................................................................10
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13
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INTRODUCTION
Marketing strategy is defined as those set of actions which are helpful for an individual
and company in promoting and enhancing market efficiency and effectiveness in optimal
manner. This is accumulation of set of planning which are made for the major purpose of
attaining customer perception over offering of an organisation. Marketing strategy is a long term
strategy which is a forward looking approach and helpful in standardising and making path of
goal accomplishment (Caliskan, 2019). This is consisting of ways through which higher
sustainability and competitive edge can be attained by the business due to which success ratio
can be enhanced. The current report is based on Tesla which is the largest and market leader in
manufacturing of electric vehicles. The company was established on 1st July 2003 and at present
they have huge portfolio of electric cars, energy storage, solar products and many more. The
report is association of situational analysis and STP framework so as to get assistance over
targetting the market and marketing strategies as well.
MAIN BODY
PART 1
Situational analysis
This is an analysis which is undertaken by the business so as to examine their internal and
external competencies and to use the same for attaining sustainability as well. Under this various
opportunities and challenges are being analysed by the organisation which are being faced by
them during operations. In the context of Tesla their management is performing PESTLE
analysis so as to understand impact of various dimensions over the business. In this regard
PESTLE analysis is elaborated as under:
PESTLE ANALYSIS
 Political factor: This facto us associated with governmental rules and regulations which
are required to be followed by the organisation in conducting their business operations.
This is included with government stability, taxation policies, inflation rate and many
more. These factors are having high impact on working performance of Tesla and these
are obtaining prominent impact for the company (Blakeman, 2018). Tesla and their
activities are related with auto mobile solution and for this market is having immense
opportunities to grow. The new agreement of national trade is providing huge
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