Marketing Strategy for Tesla

Marketing Strategy

EXECUTIVE SUMMARY
The following report is based on marketing strategy that is being selected by an
organisation in order to enhance its market presence so that both short and long terms goals and
target with adequacy. In this business has worked for to enlarge competitive advancement as it is
achieved by gaining believe and trust of customers. The report is based on Tesla that is an
electric vehicle organisation which produces battery and electric cars from home to grid scale. In
addition report consist situational analysis, SWOT, SMART objectives, market segmentation,
targeting and positioning.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PART 1............................................................................................................................................3
Situational analysis.....................................................................................................................3
Evaluate the threat of epidemic or Brexit in an organisation......................................................5
Analyse competitive advantage...................................................................................................6
Evaluation of current marketing strategy....................................................................................7
PART 2............................................................................................................................................8
Analyse market segmentation targeting and positioning............................................................8
Recommended objectives and goals for the choosing organisation............................................9
Recommended marketing strategies based on the application of the marketing mix of chosen
brand..........................................................................................................................................10
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14
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INTRODUCTION
The marketing strategy defines the suitable set of action that is addressed by an individual
in order to promote and enlarge the market effectiveness is satisfactorily manner. It actually
reflect overall planning that is introduce in order to achieve customer prospective and it is
processed with the support of offered products and services. It is usually a long term strategy in
which an individual is looking forward to achieve all its standardised goal and objective
(Blakeman, 2018). It assist to attain better competitive advantage so that better sustainability is
achieved in successful mode. The following report is based on Tesla that is largest American
electric vehicle organisation and it was established in 1 July 2003 and currently they have
working in electric cars, battery energy storage and solar products and services as well. The
report consist of situational analysis, threat of Brexit, competitive advantage, current marketing
strategy, STP, SMART objectives and marketing strategies used by brand.
MAIN BODY
PART 1
Situational analysis
It is an analysis that is being performed by the business as in order to measure both
internal as well as external consequences through which long term sustainability is attained in
timely basis. In this business has analysed different opportunities and challenges that is faced on
random basis. In relation to Tesla, its management has performed PESTLE analysis in order to
define different constraint that has direct impact over the business performance and furthermore
is as explained below as:
PESTLE ANALYSIS
 Political factor- It is a factor that is based on the government rules and regulations that is
essential to be followed by each organisation (Chaffey, 2019). It include stability of
governance, taxation, inflation etc. that remote and control working conditions of
businesses as it provide revenue to government. The policies of governance has limited
the working performance of the company as it is a prominent factor for Tesla. The
company provide auto-mobile solutions and for this governance provide incentives so it
is act as an opportunity for business growth. The new national trade agreement in
between brings more possibility along with this political values of business is more stable
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