Marketing Management for Mapping Private Limited (Singapore)

Running head: MARKETING MANAGEMENT

1MARKETING MANAGEMENT
Abstract
Mapping Private Limited (Singapore) is a company with the objective of developing the
learning process of children through educational enrichment programs. The company’s
strategies are compared with organizations, such as the Out of Service Club, Julia Gabriel
Educational Centre and the DramaStudio that have similar objectives. After completing the
SWOT analysis of the company, the potential risks and opportunities as well as the strengths
and weaknesses of the company are determined. Based on the analysis, a marketing strategy
has been developed that includes the product, price, place and promotion of the company. It
is expected that, by following the strategies the company would be able to grow the business.

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Table of Contents
Introduction....................................................................................................................3
The Three Boding Patterns.............................................................................................4
The Panel of Executives and Different Stakeholders.................................................5
Product, Brand Building, Promotion Media..................................................................5
Product Objective...........................................................................................................6
Objectives of the Speech and Movement Program....................................................7
Routine and Objectives of Pre-Nursery Speech and Movement................................7
Routine and Objectives of Nursery and Kindergarten Speech and Movement.........8
Promotional, Experiential Learning, Price.....................................................................8
Branding in the Digital Age...........................................................................................9
Building and Managing................................................................................................10
Competitive Advantage, Building, Managing and Promoting.....................................11
Price setting..................................................................................................................11
Place.............................................................................................................................14
SWOT Analysis...........................................................................................................15
Concept and Significance.........................................................................................15
SWOT analysis of Mapping (Singapore) Private Limited.......................................16
Marketing Strategy...................................................................................................19
Conclusion....................................................................................................................20

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Introduction
Mapping Private Limited (Singapore) is a company based in Singapore whose
objective is to help planning the learning and teaching process. They offer educational
enrichment programs, training programs for teachers, programs to develop curriculums, and
workshops for parents. The programs they offer help children to have educational foundation
and value-based development, and support parents and teachers to guide the children properly
in their learning process. The purpose of these educational enrichment programs is not only
to help the children excelling in their academic careers but also to nurture them to respect self
and others (Leisman, Mualem and Mughrabi 2015). Children of this century need to
acknowledge the fact that there are several challenges and competition in life. The company
provides trainings on behavior, motivation, learning emotions and avoiding cultural conflict
in order to prepare the children sustainable to the future challenges in life.
Tan Angela, the director of Mapping Private Limited (Singapore), sold the company
to Amanda Teh in 2015. She expanded the business by tying up with both primary and
secondary divisions of government and private schools to widen the customer base.
Sustainable decision-making is the process through which institutional growth and
betterment are possible (Pettigrew 2014). In the current century, sustainable decision-making
in an organization does not only mean the fulfilment of the organizational objective, but also
how it contributes in the making of a sustainable society. The objective of the Mapping
Private Limited (Singapore) is to nurture the children of this age in order to develop different
learning abilities in them along with individual growth of their personalities. This way, the
company fulfils its own business goals and contributes towards the shaping the future.

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The Three Boding Patterns
Social inclusion is the process that promotes equal opportunities and resources for
every people in a society coming from any social background in order to make every
individual feel that he is an important and integrated part of the society. Through this process,
the dignity, ability and the opportunity of the disadvantaged people are increased to make
their identity prominent in the society (World Bank 2018). Out of Service Club is a non-profit
organisation (NPO) that promotes social inclusion. The setting ground of child learning in the
provision of education, Out of Service Club has the duty of not discriminating in the act of
outcomes and will be enhancing and strengthening the emphasis on the social inclusion in the
provision of educational enrichment that had previously been excluded. Regardless of their
differences in the social background, in order to develop their professionalism, the company
developed programs that influence social inclusion.
In the context of cultural diversities in the societies of Singapore, the social inclusion
of a child is significant. The designing of the programs are done keeping in mind the fact that
each child is unique by its culture and personal abilities. Thus, it is crucial to design programs
that are appropriate and relevant to each child. Monitoring is necessary to observe the
behaviours of the children and to direct them towards social inclusion. Therefore, it is
important to have the proper and experienced people in the panel of executive to make
sustainable decisions.

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The Panel of Executives and Different Stakeholders
Product, Brand Building, Promotion Media
Mapping (Singapore) Private Limited spread their products widely across Singapore
as a specialized educational enrichment program provider. The company divides their
products according to the skills of the trainer. Mapping (Singapore) Private Limited
advertises through website, Twitter and Facebook, which adds value to the company as a
mature organization and build its reputation in the industry. The director of the company
chose to utilize social media sites such as Facebook, twitter, and others as the platform for the
branding of the company. Experiential learning through evaluated communication in
relationship with various stakeholders and sustainable decision-making can bring into
practice integrated communication (Boutilier 2017). Programme management through media
builds the brand and brand awareness. Social capital is a combination of economic and