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Marketing Strategy Assignment : Ariel

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Added on  2020-01-28

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With a proper marketing strategy, company can effectively target and position itself in the market. It has also measured various internal as well as external factors that affect the overall operation and activities of the organization with the help of PESTLE and SWOT analysis. Along with this, report also include evaluation of competitive advantage of firm through assessing the unique selling point (USP) that distinct themselves from their rival companies. In addition to this, report also focuses on recommending the segmentation, targeting and positioning of the products so that large customers get attracted towards it.

Marketing Strategy Assignment : Ariel

   Added on 2020-01-28

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MARKETING STRATEGY1
Marketing Strategy Assignment : Ariel_1
EXECUTIVE SUMMARY In order to survive in the competing environment it is essential for organization to focuson devising the adequate marketing strategy that support the overall organization in attainingfuture direction. Along with this, with a proper marketing strategy, company can effectivelytarget and position itself in the market. It has also measured various internal as well as external factors that affect the overalloperation and activities of the organization with the help of PESTLE and SWOT analysis. Alongwith this, report also include evaluation of competitive advantage of firm through assessing theunique selling point (USP) that distinct themselves from their rival companies. In addition tothis, report also focuses on recommending the segmentation, targeting as positioning of theproducts so that large customers get attracted towards it. 2
Marketing Strategy Assignment : Ariel_2
TABLE OF CONTENTSEXECUTIVE SUMMARY ............................................................................................................2INTRODUCTION...........................................................................................................................4PART 1............................................................................................................................................4Situational analysis......................................................................................................................4Competitive advantage.................................................................................................................6Evaluation of current marketing strategy.....................................................................................8PART 2............................................................................................................................................9Segmentation, Targeting & Positioning (STP)............................................................................9Recommended Objectives and goals (SMART)........................................................................11Recommend marketing strategies based on the application of marketing mix.........................11CONCLUSION .............................................................................................................................13REFERENCES..............................................................................................................................153
Marketing Strategy Assignment : Ariel_3
INTRODUCTIONIn the present scenario, developing marketing strategies for company is considered as themost challenging approach as by growing opportunities in market with the help of effectivemarketing strategy, company can directly sustain their business (Berthon and et.al., 2012).Therefore, formulating effective marketing strategy focuses on determining different waysthrough which company can easily target their customers in order to increase sales volume.Presently, report is conducted for the purpose of measuring marketing strategy of renownedwashing powder brand, Ariel. It is the flagship brand of Procter & Gamble that deals in offeringrange of biological washing powders in different markets. Report is basically covered into twoparts that is part 1 and part 2 under which they analyse the external as well as internalenvironment in which Ariel operates their activities. Along with this, it will also evaluate thecurrent marketing strategy that is used by washing powder firm to target their customers. PART 1Situational analysisPESTLE Analysis External FactorsPolitical The political factor focuses on political norms as well as regulationsthat directly influence company's performance to become profitableand successful. The brand, Ariel, operates in Middle east market thatbasically has political unrest situation. Therefore, it affects theiroperations (Lusch and Vargo, 2014). On the other hand, crash in theoil prices in 2012 within UK also affects their operations as it directlyimpacts the transportation cost. Economical Another factor is economical that plays a significant role in thesuccess and failure of company (Bosomworth, 2013). With the growthin economy, individuals will prefer the premium washing powder forclothes as with economic growth, it may result in increasing thepurchasing power of individuals.Social Social factor is also considered as an effective factor that supports4
Marketing Strategy Assignment : Ariel_4

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