Marketing Strategy

Marketing
Strategy
6 / 2 6 / 2 0 1 9

Marketing Strategy 1
Executive Summary
In the present era, the rise in the competition has affected the company working due to which
they need to take the steps for the marketing of the products. Ariel company is selected which is
a well-known detergent powder that is made by Proctor & Gambler. Marketing is one of the
major process through which the company deals with the external as well as internal situation of
company with its formulation, expansion as well as the effective selection of the market that
leads to the contribution in accomplishing the goals. The company is required to maintain the
changes in the goals as well as regulations. Ariel Company needs to contract with great amount
of contestants present in market. However, company has effective reputation in the market that
helps them to deal with tough competition. The findings of the report shows that strong
competitive advantage of the Ariel Company helps them to stimulus the audience to whom they
want to target and to present that no detergent can improve work to eliminate toughest strains
than Ariel. The finding of the report reflects the segmentation done by company for which the
strategies are recommended to company. The promotion of the brand majorly relies on
application of marketing mix and STP study in effective manner.

Marketing Strategy 2
Contents
1.0 Introduction................................................................................................................................3
2.0 Situational analysis....................................................................................................................4
2.1 PESTLE Analysis..................................................................................................................4
2.2 SWOT analysis......................................................................................................................6
3.0 Competitive advantage..............................................................................................................8
3.1 USP........................................................................................................................................8
4.0 Evaluation of the current marketing strategy.............................................................................8
4.1 Growth...................................................................................................................................8
4.2 Sales trends............................................................................................................................9
4.3 Profitability............................................................................................................................9
5.0 Segmentation, Targeting and positioning (STP).....................................................................10
5.1 Segmentation.......................................................................................................................10
5.2 Targeting..............................................................................................................................11
5.3 Positioning...........................................................................................................................11
6.0 Recommended objectives and goals........................................................................................12
7.0 Recommend marketing strategy based on the application of the marketing mix....................12
9.0 Conclusion...............................................................................................................................14
10.0 References..............................................................................................................................15

Marketing Strategy 3
1.0 Introduction
The purpose of report is to determine organisation either producer or brand owner to get
involved in the marketing of detergents either single product or product line. Further, the report
is prepared with the motive to evaluate marketing elements of company. The business that has
been particular for examination is Ariel detergent that is a promotion line of washing detergents
made by Procter & Gambler. The brand Ariel first looked in 1967, UK market and since then it is
considered as first cleaner with stain-removing enzymes solution for the customers (Ariel, 2019).
The report includes marketing audit that include external as well as the internal environments.
Further, it includes the SWOT analysis that helps in assessing the company to take the
opportunity and contribute in converting the weakness into the strength. Moreover, the
evaluation of the competitive performance has been which shows the USP of company, growth,
sales, profitability and many others (Ariel, 2019). Considering this analysis on Ariel, detergents
the target segment as well as clearly marketing objectives are presented. Further, the marketing
mix connected to company shows strategy that the company should follow to attain the benefit in
the market.