Enhancing Profits Through Strategic Selection at Workplace
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AI Summary
The provided report discusses marketing concepts and strategies for enhancing business profits at the workplace. It presents various research studies and recommendations on topics such as marketing research, Islamic banking products, digital marketing strategy, state of green marketing research, and marketing effectiveness metrics.
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MARKETING STRATEGY
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Executive summary
In the report, situation analysis take place which considers internal and external environment
parameter within Nissan motor UK. It also considers positive environment with taking marketing
mix of the company. Firm can easily operate various functions with adopting strategy to
maintain positive environment at win business.
In the report, situation analysis take place which considers internal and external environment
parameter within Nissan motor UK. It also considers positive environment with taking marketing
mix of the company. Firm can easily operate various functions with adopting strategy to
maintain positive environment at win business.
Table of Contents
INTRODUCTION...........................................................................................................................4
PART 1............................................................................................................................................4
Situational analysis......................................................................................................................4
Competitive advantages..............................................................................................................6
Evaluation of current marketing strategy....................................................................................7
PART 2............................................................................................................................................8
Segmentation, targeting and positioning (STP)..........................................................................8
Recommendations objectives and goals....................................................................................10
Recommendations marketing strategies which is based on application of marketing mix to the
company....................................................................................................................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
INTRODUCTION...........................................................................................................................4
PART 1............................................................................................................................................4
Situational analysis......................................................................................................................4
Competitive advantages..............................................................................................................6
Evaluation of current marketing strategy....................................................................................7
PART 2............................................................................................................................................8
Segmentation, targeting and positioning (STP)..........................................................................8
Recommendations objectives and goals....................................................................................10
Recommendations marketing strategies which is based on application of marketing mix to the
company....................................................................................................................................11
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14
INTRODUCTION
Marketing strategy is a plan which demonstrates the activities which are adopted by the
organization to achieve goals and objectives of the firm. With the help of marketing plan, every
business can enhance their profits and develop effective results within the organisation
(Muzellec, Ronteau and Lambkin, 2015). They evaluate the opportunities to maintain targets and
effective results at the workplace. Present report is based on Nissan motor manufacturing UK
Ltd. Company. They deal in auto mobile products and services in various parts of the world.
They have around 6700 employees who work together to develop business operations at the
workplace. The company is actively operating from 1986 to build high market share. In this
context, present report covers situational analysis, competitive advantages and current marketing
strategy to evaluate the cited firm performances. Furthermore, it includes segmentation, targeting
and positioning within the organisation.
PART 1
Situational analysis
In order to analyze the situation of company, PESTLE and SWOT analysis could be
taken (Kumar, 2016). External factors affect the company’s ability and assist to maintain
successful operations with target customers. They are as follows
PESTLE analysis
Political factor: Political factor directly influence the business on their operations. There
are various elements which influence Nissan motor UK. It includes government funding for
deprived areas, job creation scheme and taxations, etc. (Parsons, 2013). Government frames
national security and EU regulations to determine effective operations at the workplace. They
make rules and regulations to protect country and their people to manage effective functioning in
company. Government frames monetary and fiscal policy to control on supply and demand
function.
Economic factors: There are various economic factors which impact the Nissan motor
company. It includes currency exchange rate, stock market, global commodity prices and
unemployment levels (Lee and Shin, 2015). When the country has low level of unemployment,
the cited firm has various benefits such as maintaining demand of products and services, greater
disposable income and high profits. On the other hand, at the time of unemployment condition,
Marketing strategy is a plan which demonstrates the activities which are adopted by the
organization to achieve goals and objectives of the firm. With the help of marketing plan, every
business can enhance their profits and develop effective results within the organisation
(Muzellec, Ronteau and Lambkin, 2015). They evaluate the opportunities to maintain targets and
effective results at the workplace. Present report is based on Nissan motor manufacturing UK
Ltd. Company. They deal in auto mobile products and services in various parts of the world.
They have around 6700 employees who work together to develop business operations at the
workplace. The company is actively operating from 1986 to build high market share. In this
context, present report covers situational analysis, competitive advantages and current marketing
strategy to evaluate the cited firm performances. Furthermore, it includes segmentation, targeting
and positioning within the organisation.
PART 1
Situational analysis
In order to analyze the situation of company, PESTLE and SWOT analysis could be
taken (Kumar, 2016). External factors affect the company’s ability and assist to maintain
successful operations with target customers. They are as follows
PESTLE analysis
Political factor: Political factor directly influence the business on their operations. There
are various elements which influence Nissan motor UK. It includes government funding for
deprived areas, job creation scheme and taxations, etc. (Parsons, 2013). Government frames
national security and EU regulations to determine effective operations at the workplace. They
make rules and regulations to protect country and their people to manage effective functioning in
company. Government frames monetary and fiscal policy to control on supply and demand
function.
Economic factors: There are various economic factors which impact the Nissan motor
company. It includes currency exchange rate, stock market, global commodity prices and
unemployment levels (Lee and Shin, 2015). When the country has low level of unemployment,
the cited firm has various benefits such as maintaining demand of products and services, greater
disposable income and high profits. On the other hand, at the time of unemployment condition,
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people are looking for job. Thus, the company has greater choice to recruit member within
business. Hence, they can offer jobs on lower wages.
Social factors: Social factors also affect the business operations due to changes in
customer requirements. There are various social elements which influence the business outcomes
which are basically fashion, healthy lifestyle, demographics, media, personality factor and peer
pressure (Lee and Shin, 2015). Nissan motor needs to grow social awareness to maintain healthy
operations and create opportunities to enhance market share.
Technological factors: There are various types of technological aspect which create
effective operations in the company. Nissan should try to use latest technology at workplace
which can create positive outcomes at enterprise. In respect to this, they can easily enhance their
profitability in the organization (Kingsnorth, 2016).
Legal factors: There are various legal elements which highly influence Nissan motor
company. It includes age restrictions, health and safety, licensing and advertisement standards.
The cited firm have to maintain their quality and follow all rules to gain effective results at the
business environment.
Environmental factors: Nissan need to try those resources and tools which never har to
any environment aspect. There are various environmental factors that influence the company in
an effective manner (Martínez-López and Casillas, 2013). The cited firm have to use waste
management, recycling and many more things at workplace. Beside this, environment factors
also affect to social outcomes within the enterprise.
SWOT analysis
SWOT analysis helps to identify current and internal position of the company to make
good and strategic decisions. It helps in maintaining information which will help in developing
strategic alternatives (Gbadamosi, Bathgate and Nwankwo, 2013). Following are the strength,
weaknesses, opportunities and threats of Nissan UK:
Strength Weaknesses
It is the most popular brand name which have
global brand name in the country.
They have more than 1.5 million employees
are work in global market.
Nissan is work in Japan, India, Brazil, Spain,
They have no Strongly operating functions
within India as compare to other brands.
They are presenting operations through
developing nation profits but not per capita
business. Hence, they can offer jobs on lower wages.
Social factors: Social factors also affect the business operations due to changes in
customer requirements. There are various social elements which influence the business outcomes
which are basically fashion, healthy lifestyle, demographics, media, personality factor and peer
pressure (Lee and Shin, 2015). Nissan motor needs to grow social awareness to maintain healthy
operations and create opportunities to enhance market share.
Technological factors: There are various types of technological aspect which create
effective operations in the company. Nissan should try to use latest technology at workplace
which can create positive outcomes at enterprise. In respect to this, they can easily enhance their
profitability in the organization (Kingsnorth, 2016).
Legal factors: There are various legal elements which highly influence Nissan motor
company. It includes age restrictions, health and safety, licensing and advertisement standards.
The cited firm have to maintain their quality and follow all rules to gain effective results at the
business environment.
Environmental factors: Nissan need to try those resources and tools which never har to
any environment aspect. There are various environmental factors that influence the company in
an effective manner (Martínez-López and Casillas, 2013). The cited firm have to use waste
management, recycling and many more things at workplace. Beside this, environment factors
also affect to social outcomes within the enterprise.
SWOT analysis
SWOT analysis helps to identify current and internal position of the company to make
good and strategic decisions. It helps in maintaining information which will help in developing
strategic alternatives (Gbadamosi, Bathgate and Nwankwo, 2013). Following are the strength,
weaknesses, opportunities and threats of Nissan UK:
Strength Weaknesses
It is the most popular brand name which have
global brand name in the country.
They have more than 1.5 million employees
are work in global market.
Nissan is work in Japan, India, Brazil, Spain,
They have no Strongly operating functions
within India as compare to other brands.
They are presenting operations through
developing nation profits but not per capita
USA and Malaysia.
The cited firm actively present in motor sports
events which held in global market.
income (Shank and Lyberger, 2014).
Opportunities Threats
Developing hybrid cars is major opportunities
to play various functions in the market.
Tapping emerging market across world is
assist to build global brand (Babin and
Zikmund, 2015).
The Fastest growing industry assist to enhance
market share.
Government makes very hard policies to
operate effective functions.
Increasing fuel price also threats for the
company.
Competition in global market creates major
problem at workplace.
Substitute products such as buses, train and
metro and many more things (Lee and Shin,
2015)..
Competitive advantages
Nissan motor is known as the model car which develops strategic planning to attain
competitive advantages. Their USP is fully featured car with intelligent security system.
Competitors of cited firm are General motor company, Honda Motor Co. Ltd, Toyota Motor
corporation. In the year 2015 its market share was good in UK, as net income has increased
14.5% as compare to previous year and revenues was 523.8 billion yen. Automotive cash inflow
generated by the cited firm 4812.2billion yen. At the end of financial year its net cash position
was 1.5 trillion yen. Nissan performance is very good as its sales has been raised to 5.42 million
units. Net revenues has enhanced to 814.3 billion yen to 12.19 trillion yen. It includes following
competitive advantages at the workplace:
Nissan using power source, battery brings cost of vehicle on down slope. With dealing
their partners such as NEC, they can control prices of company car and In this concept,
the company has great opportunities to enhance their market share and productivity at
workplace to deliver high quality of products and services (Diem, 2016). Hence, it assists
to manage functions and profitability within the business environment.
The cited firm actively present in motor sports
events which held in global market.
income (Shank and Lyberger, 2014).
Opportunities Threats
Developing hybrid cars is major opportunities
to play various functions in the market.
Tapping emerging market across world is
assist to build global brand (Babin and
Zikmund, 2015).
The Fastest growing industry assist to enhance
market share.
Government makes very hard policies to
operate effective functions.
Increasing fuel price also threats for the
company.
Competition in global market creates major
problem at workplace.
Substitute products such as buses, train and
metro and many more things (Lee and Shin,
2015)..
Competitive advantages
Nissan motor is known as the model car which develops strategic planning to attain
competitive advantages. Their USP is fully featured car with intelligent security system.
Competitors of cited firm are General motor company, Honda Motor Co. Ltd, Toyota Motor
corporation. In the year 2015 its market share was good in UK, as net income has increased
14.5% as compare to previous year and revenues was 523.8 billion yen. Automotive cash inflow
generated by the cited firm 4812.2billion yen. At the end of financial year its net cash position
was 1.5 trillion yen. Nissan performance is very good as its sales has been raised to 5.42 million
units. Net revenues has enhanced to 814.3 billion yen to 12.19 trillion yen. It includes following
competitive advantages at the workplace:
Nissan using power source, battery brings cost of vehicle on down slope. With dealing
their partners such as NEC, they can control prices of company car and In this concept,
the company has great opportunities to enhance their market share and productivity at
workplace to deliver high quality of products and services (Diem, 2016). Hence, it assists
to manage functions and profitability within the business environment.
In addition to this, USP of the cited firm demonstrating different range, performances and
reliability to establish leader position in the hybrid market. With developing different
range of products and services, Nissan can enhance their profitability which assist to
maintain competitive advantages. Hence, they can make themselves market leader of auto
mobile company (Krush, Sohi and Saini, 2015).
Competitive advantages also considers with managing business activity and profitability.
In can be done through matching skills of employees and business objectives. In addition
to this, the cited firm can also enhance their target in new areas easily (Salmani, Daraei
and Bayazdi, 2014). in this aspect, they can easily deals with various objectives at
workplace It assists to manage effective results. Nissan UK can also use strategy to make
their products ahead from competitors. Thus, the company can manage their profitability
in different areas.
Cost of Nissan leaf is comparative low than the gas running cars so that customers are
prefer it. Thus, it is well opportunities to compare with regular auto mobile engines of
different businesses. Low cost services and products assists to enhance market share and
profits at workplace which creates positive results at geographic point. Therefore they
can manage results in effective manner. It also develops positive outcomes within the
firm to making high profits (Milichovský and Šimberová, 2015).
Nissan is the fastest growing auto mobile company so that their global brand is very
attractive. Hence, it assist to make competitive advantages in different areas of the world
With the help of company alliance, firm can move into new place with lower cost
production. With new plants, the cited firm can easily maintain their competitive
advantages (Babin and Zikmund, 2015).
reliability to establish leader position in the hybrid market. With developing different
range of products and services, Nissan can enhance their profitability which assist to
maintain competitive advantages. Hence, they can make themselves market leader of auto
mobile company (Krush, Sohi and Saini, 2015).
Competitive advantages also considers with managing business activity and profitability.
In can be done through matching skills of employees and business objectives. In addition
to this, the cited firm can also enhance their target in new areas easily (Salmani, Daraei
and Bayazdi, 2014). in this aspect, they can easily deals with various objectives at
workplace It assists to manage effective results. Nissan UK can also use strategy to make
their products ahead from competitors. Thus, the company can manage their profitability
in different areas.
Cost of Nissan leaf is comparative low than the gas running cars so that customers are
prefer it. Thus, it is well opportunities to compare with regular auto mobile engines of
different businesses. Low cost services and products assists to enhance market share and
profits at workplace which creates positive results at geographic point. Therefore they
can manage results in effective manner. It also develops positive outcomes within the
firm to making high profits (Milichovský and Šimberová, 2015).
Nissan is the fastest growing auto mobile company so that their global brand is very
attractive. Hence, it assist to make competitive advantages in different areas of the world
With the help of company alliance, firm can move into new place with lower cost
production. With new plants, the cited firm can easily maintain their competitive
advantages (Babin and Zikmund, 2015).
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Illustration 1: sales records
Evaluation of current marketing strategy
Nissan motor UK currently uses digital marketing strategy which is based on E-
marketing or internet. It is the application of digital technology which is currently used by the
cited firm. It assists in achieving marketing objectives of the enterprise (Babin and Zikmund,
2015). It can be also done through SMS to conduct marketing activities and objectives ain the
company The chosen organisation has to establish customer relationship through viral marketing,
log marketing, social network marketing and mobile marketing. For developing the current
marketing strategy, Nissan carries out the market research in which they easily achieve targets
and high profits at business environment (Kamarulzaman and Madun, 2013). They are as
follows: Product: Nissan offer high range of products for their customer in different segment and
categories. It is important to develop business operations and profitability at the
workplace. They include effective feature in their products to attract various customer
(Salmani, Daraei and Bayazdi, 2014). They provide small car models, saloon car model
and luxury car. In this strategy, they can easily deal with varied range of customer. In this
Illustration 2: Passenger car produced
Nissan motor UK currently uses digital marketing strategy which is based on E-
marketing or internet. It is the application of digital technology which is currently used by the
cited firm. It assists in achieving marketing objectives of the enterprise (Babin and Zikmund,
2015). It can be also done through SMS to conduct marketing activities and objectives ain the
company The chosen organisation has to establish customer relationship through viral marketing,
log marketing, social network marketing and mobile marketing. For developing the current
marketing strategy, Nissan carries out the market research in which they easily achieve targets
and high profits at business environment (Kamarulzaman and Madun, 2013). They are as
follows: Product: Nissan offer high range of products for their customer in different segment and
categories. It is important to develop business operations and profitability at the
workplace. They include effective feature in their products to attract various customer
(Salmani, Daraei and Bayazdi, 2014). They provide small car models, saloon car model
and luxury car. In this strategy, they can easily deal with varied range of customer. In this
Illustration 2: Passenger car produced
strategy, the company can easily capture market and offer advantages to have respectable
proportion and market share. Price: Nissan can offer their products on value pricing model. It will assist in selling
products according to the customer’s perception and their values. In this aspect, the cited
firm can easily set effective target and objectives at the workplace by h developing
business operations. Hence, the chosen enterprise can also take positive results and
operations with determine effective price at organisation (Zhang and Cui, 2013). In order
to maintain business objectives, the organisation can also make effective working
environment to maintain cost, volume and profits. Place: Nissan has more than 350 outlets in all over the world. They strategically place
their products and services across the world. Nissan has integral advantages to present in
manufacturing and export business products. They offer their products through the as
online and offline (Nyukorong, 2014). In addition to this, the cited firm also present their
products and services with dealership network which is most preferable in major cities
and popular town of the world. It will assist in increasing sales at the workplace by
developing positive ideas and effective results in the organization.
Promotion: Promotion of marketing mix is also an important element of Nissan which
highly promote the business operations. It is complex to develop effective system by
using different types of promotional activities campaign with advertisement on television
and magazines (Muzellec, Ronteau and Lambkin, 2015). In addition to this, the cited firm
can also promote their products through sales promotion, public relation and personal
selling at the workplace. It is also important to marketer to make effective
communication which focusses on customer requirement. In addition to this choosin right
media to make customer aware regarding products and services of company. With the
help of promotion mix, the chosen company can easily inform the customer regarding
their services. In addition to this, it also assists in enhancing the concept of business
products and services to present special offer to educate customers (Gbadamosi, Bathgate
and Nwankwo, 2013).
proportion and market share. Price: Nissan can offer their products on value pricing model. It will assist in selling
products according to the customer’s perception and their values. In this aspect, the cited
firm can easily set effective target and objectives at the workplace by h developing
business operations. Hence, the chosen enterprise can also take positive results and
operations with determine effective price at organisation (Zhang and Cui, 2013). In order
to maintain business objectives, the organisation can also make effective working
environment to maintain cost, volume and profits. Place: Nissan has more than 350 outlets in all over the world. They strategically place
their products and services across the world. Nissan has integral advantages to present in
manufacturing and export business products. They offer their products through the as
online and offline (Nyukorong, 2014). In addition to this, the cited firm also present their
products and services with dealership network which is most preferable in major cities
and popular town of the world. It will assist in increasing sales at the workplace by
developing positive ideas and effective results in the organization.
Promotion: Promotion of marketing mix is also an important element of Nissan which
highly promote the business operations. It is complex to develop effective system by
using different types of promotional activities campaign with advertisement on television
and magazines (Muzellec, Ronteau and Lambkin, 2015). In addition to this, the cited firm
can also promote their products through sales promotion, public relation and personal
selling at the workplace. It is also important to marketer to make effective
communication which focusses on customer requirement. In addition to this choosin right
media to make customer aware regarding products and services of company. With the
help of promotion mix, the chosen company can easily inform the customer regarding
their services. In addition to this, it also assists in enhancing the concept of business
products and services to present special offer to educate customers (Gbadamosi, Bathgate
and Nwankwo, 2013).
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PART 2
Segmentation, targeting and positioning (STP)
Nissan leaf is the electronic car which has rolled off line of production at the Sunderland
plant of Nissan. Cited firm was the first car maker company which has launched electronic cars
in the UK market. It was launched in 2013 in UK, now it has become the first mass produced
zero emission affordable car in the entire world. In order to achieve the best results, Nissan has
segmented their whole business to promote Nissan leaf and its services. In this aspect, they
segment through complete auto mobile market which includes Hatchbacks, Sedans and SUV's.
In this aspect, company has divided their market on the basis of income to promote their business
and objectives. It assists to manage functions and operations at the workplace easily. By
considering segmentation in the chosen firm, manager can easily promote their business with
segmentation. Criteria of the firm In this aspect, they can easily lead with different level of
company and objectives which creates effective results (Lee and Shin, 2015). In addition to this,
they are also determines the target people of UK market. In this aspect, they are develops market
through target young executives from upper middle income bracket. Hence, they will easily
achieve high market share at the workplace which will assist in managing objectives and goals in
the systematic manner. Nissan segment their market on the basis of different products as wesuch
as 370Z, GT-R, Murano and Rogue, etc.
For targeting customer, Nissan need to understand their clients. In addition to this, they
have to determine that the customers are using their products or not. Middle level and young
generation people can easily targeted by the company to promote the product of Nissan leaf in
an effective manner. It will assist in managing the business operations and present high revenue
through maintain outcomes of the company in systematic manner (Babin and Zikmund, 2015).
To enhance market share, the cited firm is required to focus on customer satisfaction so that they
can easily attract different area clients easily. To target the customer, the chosen organisation
uses differentiation strategy which assists to manage business outcomes and profitability at the
workplace. Hence, they design more than one promotional message with each communicating
different benefits. The cited firm segment their products by developing products and services
into one group than other. It will assist in selling the products in more specific market segment
by offering different types of products (Kumar, 2016). It allows the company to enhance sales,
Segmentation, targeting and positioning (STP)
Nissan leaf is the electronic car which has rolled off line of production at the Sunderland
plant of Nissan. Cited firm was the first car maker company which has launched electronic cars
in the UK market. It was launched in 2013 in UK, now it has become the first mass produced
zero emission affordable car in the entire world. In order to achieve the best results, Nissan has
segmented their whole business to promote Nissan leaf and its services. In this aspect, they
segment through complete auto mobile market which includes Hatchbacks, Sedans and SUV's.
In this aspect, company has divided their market on the basis of income to promote their business
and objectives. It assists to manage functions and operations at the workplace easily. By
considering segmentation in the chosen firm, manager can easily promote their business with
segmentation. Criteria of the firm In this aspect, they can easily lead with different level of
company and objectives which creates effective results (Lee and Shin, 2015). In addition to this,
they are also determines the target people of UK market. In this aspect, they are develops market
through target young executives from upper middle income bracket. Hence, they will easily
achieve high market share at the workplace which will assist in managing objectives and goals in
the systematic manner. Nissan segment their market on the basis of different products as wesuch
as 370Z, GT-R, Murano and Rogue, etc.
For targeting customer, Nissan need to understand their clients. In addition to this, they
have to determine that the customers are using their products or not. Middle level and young
generation people can easily targeted by the company to promote the product of Nissan leaf in
an effective manner. It will assist in managing the business operations and present high revenue
through maintain outcomes of the company in systematic manner (Babin and Zikmund, 2015).
To enhance market share, the cited firm is required to focus on customer satisfaction so that they
can easily attract different area clients easily. To target the customer, the chosen organisation
uses differentiation strategy which assists to manage business outcomes and profitability at the
workplace. Hence, they design more than one promotional message with each communicating
different benefits. The cited firm segment their products by developing products and services
into one group than other. It will assist in selling the products in more specific market segment
by offering different types of products (Kumar, 2016). It allows the company to enhance sales,
revenue and profits. By increasing cost, the company is required to adopt tactics which creates
different marketing message.
In order to develop positioning in Nissan, they are using three different types of activities
such as brand positioning, customer expectations and benefit. In this aspect, the company is
trying to make their brand reputation in front of customer to develop their operations. With the
help of brand positioning, the firm is able to enhance their profits and carry out the effective
results. In order to maintain business transactions, the chosen organisation should also focus on
customer requirements and expectations (Babin and Zikmund, 2015). Hence, they can easily
attain the profits and objectives at workplace. On the other hand, benefit sought also creates
positive outcomes by developing solutions to manage business issues in a systematic manner. On
the benefit sought, the enterprise can easily manage their effective results (Salmani, Daraei and
Bayazdi, 2014).
Recommendations objectives and goals
In order to maintain positive outcomes in Nissan, there are various elements which need
to be focused by the company. In this aspect, they can set their objectives in a systematic manner
through determining recommendations. It can be done through developing operations and
effective results at the company (Muzellec, Ronteau and Lambkin, 2015). These elements are as
follows: Specific: Nissan has objective to increase their customers by 30% till 2017 end. In
addition to this, they also want to capture market through making structure. It will assist
in managing targets and objectives at the workplace which are related to various
operations and effective results. Hence, the cited firm can easily make themselves market
leader of auto mobile industry (Gbadamosi, Bathgate and Nwankwo, 2013). In addition
to this, they can also take positive results which can be done through manage operations
and activities which explore various benefits. Further, marketing manager is required to
accomplish goals to promote the business and effective results at the workplace. It can
build career and lead a successful team (Muzellec, Ronteau and Lambkin, 2015). Measurable: Objectives should be measurable to develop positive results in the
organization. In this aspect, each and every objective of the company can be taken
through focus on progress of Nissan. In addition to this, the cited firm need to meet
deadlines to accomplish each and every activity of the organization (Salmani, Daraei and
different marketing message.
In order to develop positioning in Nissan, they are using three different types of activities
such as brand positioning, customer expectations and benefit. In this aspect, the company is
trying to make their brand reputation in front of customer to develop their operations. With the
help of brand positioning, the firm is able to enhance their profits and carry out the effective
results. In order to maintain business transactions, the chosen organisation should also focus on
customer requirements and expectations (Babin and Zikmund, 2015). Hence, they can easily
attain the profits and objectives at workplace. On the other hand, benefit sought also creates
positive outcomes by developing solutions to manage business issues in a systematic manner. On
the benefit sought, the enterprise can easily manage their effective results (Salmani, Daraei and
Bayazdi, 2014).
Recommendations objectives and goals
In order to maintain positive outcomes in Nissan, there are various elements which need
to be focused by the company. In this aspect, they can set their objectives in a systematic manner
through determining recommendations. It can be done through developing operations and
effective results at the company (Muzellec, Ronteau and Lambkin, 2015). These elements are as
follows: Specific: Nissan has objective to increase their customers by 30% till 2017 end. In
addition to this, they also want to capture market through making structure. It will assist
in managing targets and objectives at the workplace which are related to various
operations and effective results. Hence, the cited firm can easily make themselves market
leader of auto mobile industry (Gbadamosi, Bathgate and Nwankwo, 2013). In addition
to this, they can also take positive results which can be done through manage operations
and activities which explore various benefits. Further, marketing manager is required to
accomplish goals to promote the business and effective results at the workplace. It can
build career and lead a successful team (Muzellec, Ronteau and Lambkin, 2015). Measurable: Objectives should be measurable to develop positive results in the
organization. In this aspect, each and every objective of the company can be taken
through focus on progress of Nissan. In addition to this, the cited firm need to meet
deadlines to accomplish each and every activity of the organization (Salmani, Daraei and
Bayazdi, 2014). According to time frame, the chosen company have to focus on their
target market. It will assist in achieving the high profits and goals to measurement at
organisation. In addition to this, skills need to be considered by the company’s manager
to develop operations in a systematic manner (Muzellec, Ronteau and Lambkin, 2015).
Hence, they can easily support in managing positive outcomes and effective results. In
addition to this, training course can be conducted to gain employees participation in
achieving the target of the company (Gbadamosi, Bathgate and Nwankwo, 2013).
1. Achievable: Goals of the company should be achieved on time to develop business
operations and effective results at the business. In this aspect, each manager needs to
concentrate on their firm target. In Nissan, manager should adopt tactics and tools to
develop their market share to achieve desired outcomes within the business. In addition to
this, they can also access various profitability which encompasses to maintain
sustainability at workplace which is based on different level and constraints such as
financial sector (Babin and Zikmund, 2015). In addition to this, they can also analysis
skills are efficient or not to achieve targets and objectives of the company. Relevant: Relevancy can be assess in the company through check goals are achieved or
not. Thus, it is very important to ovecome problems and effective results within the
business environment (Babin and Zikmund, 2015).
Time-bound: Each and every activity need to be accomplished on time frame. Thus,
Nissan need to concentrate on their SMART goals and objectives. They have to set
priorities and work accordingly. Each and every activity of the firm needs to manage so
that positive outcome can be gained. For instance, the cited firm want to enhance their
market share so that they can implement additional training and experience to acquire
skills to accomplish targets (Muzellec, Ronteau and Lambkin, 2015).
Recommendations marketing strategies which is based on application of marketing mix to the
company
In order to develop marketing strategies, Nissan has effective system to develop business
operations (Lee and Shin, 2015). In this aspect, they have to consider marketing mix at the
business which are as below: Product: Nissan offer their effective products and services according to their effective
system of segmentation. Hence, they can easily support to different areas of the nation
target market. It will assist in achieving the high profits and goals to measurement at
organisation. In addition to this, skills need to be considered by the company’s manager
to develop operations in a systematic manner (Muzellec, Ronteau and Lambkin, 2015).
Hence, they can easily support in managing positive outcomes and effective results. In
addition to this, training course can be conducted to gain employees participation in
achieving the target of the company (Gbadamosi, Bathgate and Nwankwo, 2013).
1. Achievable: Goals of the company should be achieved on time to develop business
operations and effective results at the business. In this aspect, each manager needs to
concentrate on their firm target. In Nissan, manager should adopt tactics and tools to
develop their market share to achieve desired outcomes within the business. In addition to
this, they can also access various profitability which encompasses to maintain
sustainability at workplace which is based on different level and constraints such as
financial sector (Babin and Zikmund, 2015). In addition to this, they can also analysis
skills are efficient or not to achieve targets and objectives of the company. Relevant: Relevancy can be assess in the company through check goals are achieved or
not. Thus, it is very important to ovecome problems and effective results within the
business environment (Babin and Zikmund, 2015).
Time-bound: Each and every activity need to be accomplished on time frame. Thus,
Nissan need to concentrate on their SMART goals and objectives. They have to set
priorities and work accordingly. Each and every activity of the firm needs to manage so
that positive outcome can be gained. For instance, the cited firm want to enhance their
market share so that they can implement additional training and experience to acquire
skills to accomplish targets (Muzellec, Ronteau and Lambkin, 2015).
Recommendations marketing strategies which is based on application of marketing mix to the
company
In order to develop marketing strategies, Nissan has effective system to develop business
operations (Lee and Shin, 2015). In this aspect, they have to consider marketing mix at the
business which are as below: Product: Nissan offer their effective products and services according to their effective
system of segmentation. Hence, they can easily support to different areas of the nation
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which increasing profits (Muzellec, Ronteau and Lambkin, 2015). In respect to this, they
can also assess effective features in their existing products and services. Product are
tangible aspect which satisfy customer’s needs and requirements. Thus, it is very
important to manage effective outcomes and positive relations to manage operations in
systematic manner to enhance profits. Nissan leaf is the great concept and product that
attracted many customers of all income group (Babin and Zikmund, 2015). Thus, Nissan
has opportunities to increase their profitability at workplace through manage their targets
(Muzellec, Ronteau and Lambkin, 2015). Price: The chosen company can offer their products and services on penetration pricing
strategy which will assist in developing business operations in a systematic manner. To
manage business outcomes, Nissan can set low price at the initial level and after that they
can promote high price. In this aspect, customers can easily attract towards the business
operations and systematic manner (Babin and Zikmund, 2015). Place: Instead of physical and online stores, Nissan can also offer their products and
services through franchising and licensing (Muzellec, Ronteau and Lambkin, 2015).. In
this aspect, they can easily lead with various objectives of the company. To offer the best
products and services, the cited firm can easily manage their activities and objectives at
the workplace through determine positive outcomes. Further, it also beneficial for the
company to enhance market share through franchising and licensing (Kumar, 2016).
Promotion: To promote the business products and services, the cited firm has
opportunities to enhance their product promotion activities and positive results at in
company. In this aspect, they can use advertisement, sales promotion and public relation
(Babin and Zikmund, 2015). In addition to this, they can also promote through social
sites which can make high profits and effective results within the firm. Internet is helpful
to promote business activities and promotion to achieve objectives and target in
systematic manner (Babin and Zikmund, 2015).
CONCLUSION
From the above report, it can be concluded that Nissan is auto mobile industry which
operate functions in variuous part of world with marketing. They are working to develop market
by operating effective functions at the workplace. In respect to this, the cited firm can easily
support to each and every activity for promoting business functions in effective manner. To
can also assess effective features in their existing products and services. Product are
tangible aspect which satisfy customer’s needs and requirements. Thus, it is very
important to manage effective outcomes and positive relations to manage operations in
systematic manner to enhance profits. Nissan leaf is the great concept and product that
attracted many customers of all income group (Babin and Zikmund, 2015). Thus, Nissan
has opportunities to increase their profitability at workplace through manage their targets
(Muzellec, Ronteau and Lambkin, 2015). Price: The chosen company can offer their products and services on penetration pricing
strategy which will assist in developing business operations in a systematic manner. To
manage business outcomes, Nissan can set low price at the initial level and after that they
can promote high price. In this aspect, customers can easily attract towards the business
operations and systematic manner (Babin and Zikmund, 2015). Place: Instead of physical and online stores, Nissan can also offer their products and
services through franchising and licensing (Muzellec, Ronteau and Lambkin, 2015).. In
this aspect, they can easily lead with various objectives of the company. To offer the best
products and services, the cited firm can easily manage their activities and objectives at
the workplace through determine positive outcomes. Further, it also beneficial for the
company to enhance market share through franchising and licensing (Kumar, 2016).
Promotion: To promote the business products and services, the cited firm has
opportunities to enhance their product promotion activities and positive results at in
company. In this aspect, they can use advertisement, sales promotion and public relation
(Babin and Zikmund, 2015). In addition to this, they can also promote through social
sites which can make high profits and effective results within the firm. Internet is helpful
to promote business activities and promotion to achieve objectives and target in
systematic manner (Babin and Zikmund, 2015).
CONCLUSION
From the above report, it can be concluded that Nissan is auto mobile industry which
operate functions in variuous part of world with marketing. They are working to develop market
by operating effective functions at the workplace. In respect to this, the cited firm can easily
support to each and every activity for promoting business functions in effective manner. To
analyze the situation of company, SWOT and PESTLE is used to develop operations in different
areas. The company can also develop in front of customer by generating high revenue and
competitive advantage.
. Furthermore, it also determines segmentation criteria to manage operations of company
to develop market. Hence, the cited firm can easily achieve positive results through various
parts of the nation. In addition to this, report also provides recommends for the business to
enhance their profits with selecting strategy at workplace.
areas. The company can also develop in front of customer by generating high revenue and
competitive advantage.
. Furthermore, it also determines segmentation criteria to manage operations of company
to develop market. Hence, the cited firm can easily achieve positive results through various
parts of the nation. In addition to this, report also provides recommends for the business to
enhance their profits with selecting strategy at workplace.
REFERENCES
Books ans Journals
Babin, B. J. and Zikmund, W. G., 2015. Exploring marketing research. Cengage Learning.
Diem, K. G., 2016. Applying Marketing Concepts to Non-Profit/Educational Organizations: The
Youth Professional’s Responsibilities in Program Marketing & Promotion. Journal of
Youth Development. 3(3). pp.38-48.
Gbadamosi, A., Bathgate, I. and Nwankwo, S. eds., 2013. Principles of Marketing: A Value-
Based Approach. Palgrave Macmillan.
Kamarulzaman, Y. and Madun, A., 2013. Marketing Islamic banking products: Malaysian
perspective. Business Strategy Series. 14(2/3). pp.60-66.
Kingsnorth, S., 2016. Digital Marketing Strategy: An Integrated Approach to Online Marketing.
Kogan Page Publishers.
Krush, M. T., Sohi, R. S. and Saini, A., 2015. Dispersion of marketing capabilities: impact on
marketing’s influence and business unit outcomes. Journal of the Academy of Marketing
Science. 43(1). pp.32-51.
Kumar, P., 2016. State of green marketing research over 25 years (1990-2014) Literature survey
and classification. Marketing Intelligence & Planning. 34(1). pp.137-158.
Lee, Y. S. and Shin, W. J., 2015. Marketing tradition-bound products through storytelling: a case
study of a Japanese sake brewery. Service Business. 9(2). pp.281-295.
Martínez-López, F. J. and Casillas, J., 2013. Artificial intelligence-based systems applied in
industrial marketing: An historical overview, current and future insights. Industrial
Marketing Management. 42(4). pp.489-495.
Milichovský, F. and Šimberová, I., 2015. Marketing effectiveness: Metrics for effective strategic
marketing. Engineering Economics. 26(2). pp.211-219.
Muzellec, L., Ronteau, S. and Lambkin, M., 2015. Two-sided Internet platforms: A business
model lifecycle perspective. Industrial Marketing Management. 45. pp.139-150.
Nyukorong, R., 2014. Interrelationship between culture and marketing strategy: multiple case
studies from the netherlands. European Journal of Business and Management. 6(26).
pp.84-94.
Parsons, A., 2013. Using social media to reach consumers: A content analysis of official
Facebook pages. Academy of marketing studies Journal. 17(2). p.27.
Books ans Journals
Babin, B. J. and Zikmund, W. G., 2015. Exploring marketing research. Cengage Learning.
Diem, K. G., 2016. Applying Marketing Concepts to Non-Profit/Educational Organizations: The
Youth Professional’s Responsibilities in Program Marketing & Promotion. Journal of
Youth Development. 3(3). pp.38-48.
Gbadamosi, A., Bathgate, I. and Nwankwo, S. eds., 2013. Principles of Marketing: A Value-
Based Approach. Palgrave Macmillan.
Kamarulzaman, Y. and Madun, A., 2013. Marketing Islamic banking products: Malaysian
perspective. Business Strategy Series. 14(2/3). pp.60-66.
Kingsnorth, S., 2016. Digital Marketing Strategy: An Integrated Approach to Online Marketing.
Kogan Page Publishers.
Krush, M. T., Sohi, R. S. and Saini, A., 2015. Dispersion of marketing capabilities: impact on
marketing’s influence and business unit outcomes. Journal of the Academy of Marketing
Science. 43(1). pp.32-51.
Kumar, P., 2016. State of green marketing research over 25 years (1990-2014) Literature survey
and classification. Marketing Intelligence & Planning. 34(1). pp.137-158.
Lee, Y. S. and Shin, W. J., 2015. Marketing tradition-bound products through storytelling: a case
study of a Japanese sake brewery. Service Business. 9(2). pp.281-295.
Martínez-López, F. J. and Casillas, J., 2013. Artificial intelligence-based systems applied in
industrial marketing: An historical overview, current and future insights. Industrial
Marketing Management. 42(4). pp.489-495.
Milichovský, F. and Šimberová, I., 2015. Marketing effectiveness: Metrics for effective strategic
marketing. Engineering Economics. 26(2). pp.211-219.
Muzellec, L., Ronteau, S. and Lambkin, M., 2015. Two-sided Internet platforms: A business
model lifecycle perspective. Industrial Marketing Management. 45. pp.139-150.
Nyukorong, R., 2014. Interrelationship between culture and marketing strategy: multiple case
studies from the netherlands. European Journal of Business and Management. 6(26).
pp.84-94.
Parsons, A., 2013. Using social media to reach consumers: A content analysis of official
Facebook pages. Academy of marketing studies Journal. 17(2). p.27.
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Salmani, D., Daraei, M. and Bayazdi, A., 2014. Investigating important factors influencing on
strategic marketing planning. Management Science Letters. 4(2). pp.251-254.
Shank, M. D. and Lyberger, M. R., 2014. Sports marketing: A strategic perspective. Routledge.
Zhang, Q. and Cui, L., 2013. Regional senior tourism marketing strategy research. Research
Journal of Applied Sciences, Engineering and Technology. 5(11). pp.3087-3091.
strategic marketing planning. Management Science Letters. 4(2). pp.251-254.
Shank, M. D. and Lyberger, M. R., 2014. Sports marketing: A strategic perspective. Routledge.
Zhang, Q. and Cui, L., 2013. Regional senior tourism marketing strategy research. Research
Journal of Applied Sciences, Engineering and Technology. 5(11). pp.3087-3091.
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