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[PDF] Marketing Strategy Assignment

   

Added on  2021-05-31

5 Pages1180 Words50 Views
IntroductionTo market produces, each firm needs to invent an effective mix of initiating the right merchandise, at right place through accurate advertising approaches. Marketing mix is one of themost well-known outlines of marketing that is utilised by business to make its marketing connected decision more active. But, the practice of marketing mix by the firm hinge on the scope of the business, competitive edge, geographical location and selected business marketing approaches. All the P’s are inter-connected. A variation in the choice in one of the components affects the rest aspects. For example, a business, if it desires to unveil a low-valued products, the promotion cannot use the similar networks where premium are traded. The corporation has to scheme a novel promotional approach for the target listeners. Lower prices entices more new customers hence increasing market share leading to increased sales. Marketing theoriesMaslow’s hierarchy of needsMaslow’s hierarchy of needs discusses how people tend to fulfill their basic needs. He focused on the things that make people happy. Maslow’s hierarchy of needs classified human needs into five stages starting with physiological needs. Health services are very essential in one’s life. They fall on the first level of Maslow’s hierarchy of needs which includes physiological requirements. Generally, medical services are under basic needs. These are needs which the consumer cannot do without.

MARKETING STRATEGY2Segmentation Merchandises are services intended to solve users’ problem or their requirement. Because not all users require similar requirements, not all will buy the identical products. Marketdivision involves presenting firm’s product to parts that need it, can pay for it, and know how to get it. Corporate marketers and owners who recognise this segment centered on desires, deeds and demographics can focus their publicising strengths on the consumers who are most likely to purchase.Marketing mixThe notion of marketing mix is to organise all the components of the marketing strategy round the psychology, conducts and wishes of the target marketplace. The above alignment contemplates marketing as it relates to the theories of four Ps. The product takes into consideration its features, design and competitors. Prices are aspect that can be accustomed to control the demand, determine the profit margin, and to initiative the market share. Advertising seeks to find media which collaborate to make the right individuals conscious of the paybacks of products, logos, mottos and code lines which will reverberate with the target customers. Place defines how and where clients can get the merchandise. Young generation may want to search, pay and buy virtually while other may prefer the personal service of trained sales personnel.People: People aspects deliberate an important role played by persons in the delivery of services. The behavioral and outlook of the personnel delivering service will affect the user’s overall perception of the services. It is important that the employee in hospice is skilled to provide worth patient attention using technology.

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