This report discusses the marketing strategies and plans for two budget airlines, Jetstar and Tigerair, and suggests new service ideas for the Australian market. It also covers brand management strategies for both companies.

Marketing strategies for Jetstar and Tigerair, brand management, and new service ideas for the Australian market.

Marketing Strategy and Plan for Desklib Online Library

This paper analyzes the market positioning of TigerAir and JetStar, identifies services that need rebranding, and frames a brand promotion plan based on the strategy of Corporate Social Responsibility. The customer market segmentation, market share calculation and analysis, expected profitability calculation, Porter’s Generic Strategies, Ansoff’s Product Market Strategic Options, and Product Life Cycle are also discussed. The data is collected from secondary sources, including official websites, customer reviews, and published newspaper articles.

Hartpury University and Hartpury College

TigerAir and JetStar Brand Promotion

This marketing plan discusses the target market, market segmentation, and marketing strategies of Jetstar Airways, Australia. It also covers the products and services offered by the company. Jetstar Airways is a low-cost airline that offers transportation services to leisure and business travelers. The company has won various awards and has developed its business as the largest low-cost airline in Australia. The target market for Jetstar Airways is independent people, low to middle-income level people, and leisure and business travelers. The company is adopting effective marketing strategies to deal with the competition.

Marketing Plan for Jetstar Airways Australia

This assignment tasks you with evaluating Jetstar Airways' current market campaign and promotional activities.  It identifies areas for improvement in reaching their target market and suggests more effective strategies. The analysis should consider competitors like Air New Zealand, low-cost carrier business models, and the airline industry landscape. You are expected to propose actionable recommendations to enhance Jetstar's market presence and customer engagement.

Leadership Management

Jetstar Airways Market Campaign Strategy

JetStar Management Perspective | Marketing

This assignment evaluates the service quality of Jetstar, a low-cost airline. It analyzes how Jetstar manages customer complaints regarding service issues, emphasizing their approach to complaint resolution.  The report also examines Jetstar's integrated marketing communication (IMC) strategies, particularly focusing on their recent campaigns and the integration with previous efforts. Despite challenges in maintaining service quality for budget-conscious travelers, Jetstar strives to address customer concerns effectively.

Jetstar Airline Quality Evaluation

This poster discusses the several aspects of Services Marketing of Jetstar Airways Pty Ltd, a leading budget airline of Australia. It examines and outlines the Service Blueprint and Servicescape strategy of Jetstar Airways, complaint process, Service Recovery Strategies, capacity management techniques and integrated marketing communications.

Marketing Strategy and Plan for Desklib Online Library

TigerAir and JetStar Brand Promotionlg...

Marketing Plan for Jetstar Airways Australialg...

Jetstar Airways Market Campaign Strategylg...

JetStar Management Perspective | Marketinglg...

Jetstar Airline Quality Evaluationlg...

Services Marketing of Jetstar Airways Pty Ltdlg...

TigerAir and JetStar Brand Promotion

Marketing Plan for Jetstar Airways Australia

Jetstar Airways Market Campaign Strategy

JetStar Management Perspective | Marketing

Jetstar Airline Quality Evaluation

Services Marketing of Jetstar Airways Pty Ltd