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Marketing Strategy and Plan Nokia Company

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Added on  2020-04-15

Marketing Strategy and Plan Nokia Company

   Added on 2020-04-15

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Running head: Marketing strategy and plan Marketing strategy and plan
Marketing Strategy and Plan Nokia Company_1
Marketing strategy and plan Executive summary The report talks about the marketing strategies of Nokia. Nokia is a most valuable brandin the world. The company renders various products such as smartphones, tablets, and VRcamera. The main aim of the firm is to gain long-term success and growth within theorganization. It explains the core competencies and mission of the organisation. On the otherhand, the paper explains the marketing strategies of the firm. SWOT analysis is done by thecompany to beat the competitors in the market. 2
Marketing Strategy and Plan Nokia Company_2
Marketing strategy and plan Table of ContentsExecutive summary.....................................................................................................................................21.1Introduction.....................................................................................................................................41.2Corporate mission...........................................................................................................................41.3 Core competencies and resources.........................................................................................................51.4 Marketing microenvironment and its influence....................................................................................51.5 Marketing macro environment and its influence..................................................................................61.6 Current marketing mix...........................................................................................................................61.7 SWOT analysis.......................................................................................................................................71.8 Conclusion.............................................................................................................................................8References...................................................................................................................................................9Appendices................................................................................................................................................113
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Marketing strategy and plan 1.1Introduction The report focuses on the business activities and operations of Nokia. It is one of the largestcompanies in the mobile industry. In today’s era, the company is increasing its revenue andprofit by using effective strategies in the international market. It explains the marketing mixstrategies of Nokia. The marketing mix plays a significant role in order to overcome thecompetitors. It describes that how the firm uses SWOT analysis in the market. Nokia Company is a finish multinational communication, consumer electronics and information Technology Corporation which was founded in 1865. It’s headquarter is located in Espoo, Uusimaa Finland. There are approx 101,000 employees employed in the company. In today’s era, the firm is expanding and flourishing its business in more than 100 countries. It is the 415 biggest companies in the world measured by the revenue. It is one of the biggest vendorsof the mobile phones in the world (Nokia, 2016). The corporation is dealing with various products such as tablets, VR camera, and mobile phones. Nokia renders its products in various countries such as China, India, Latin America, Japan, Europe and North America. The current position of the company is strong and dynamic. It is the fifth most valuable brands in the world. It focuses on the corporate culture, market segmentation and research and development to increase and maximize the revenue and profit of the firm. In today’s era, Nokia is creating and enhancing more mobiles phones with different size and functions. 1.2Corporate mission Mission statement is important and essential in Nokia to expand its business activities andoperations in the international market. The mission statement includes the followings: To monitor and guide decisions making in order to attain long term goals and objectives.To protect the interest of the stakeholders in the world. To inspire and motivate organizational employees as well as members. The vision of the company is to make a strong position in the world and to attract morecustomers in the market. 4
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