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Marketing Strategy and Plan of XYZ Supermarkets

   

Added on  2020-05-01

6 Pages727 Words218 Views
RUNNING HEAD: Marketing strategy and plan[TYPE THE COMPANY NAME]Marketing strategy andplan[Type the document subtitle]

Marketing strategy and plan 1Marketing mix: Marketing mix includes different kind of features such as -PRODUCTThe first P is defined as Product. A product can be a good or service which fulfills customer’s expectations. A product is the requirement of consumer. The XYZ supermarkets offer products such as fresh fruits and vegetables. It provides various kinds of fruits and vegetables at attractive offers. The supermarket also makes available organic fruits and vegetables. Plastic bags are totally banned by the supermarket for carrying fruits and vegetables, jute bags are given .Some decisions are supposed to be taken while launching a product and these are: Name, quality,

Marketing strategy and plan 2quantity, lifecycle, guarantee, precautions, packaging, repair, profitability, differentiation and many more. PRICEPrice is what a consumer is supposed to pay for a product. Price has important role in profit margins, demand and supply. The prices offered by XYZ supermarkets in Johor Bahru are fixed. The variation in the price are based on the quantity and quality of the product .The variation in price is also based on the type and quality of the product (Chrysochou, 2010).Consumers have various options for making payment such as- plastic money, coins, debit card, credit card. Some examples of pricing decisions are discounts, offers, price gain, price discrimination and many more important areas.PLACEPlace is where a customer can get a product. Distribution channel is the main element of Place. Abusinessman faces its competitors at Place. A customer gets different kind of products at a place. If a transaction does not happen at place then it occurs online. XYZ Supermarkets can be established at any place like-railway station, airports, local area market as these are highly populated. Decisions taken in case of place are orders, warehousing, transportation, channels andcompetitors.

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