Application Proposal for Finding Restaurants in Tel Aviv Market Area

PRINCIPAL OF MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Market place................................................................................................................................3
Market Segmentations.................................................................................................................3
Customer......................................................................................................................................4
Application Proposal...................................................................................................................4
Pricing strategy............................................................................................................................6
Communication plan....................................................................................................................6
Gantt Chart...................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
The present report will discuss about application related to finding restaurant in market
area of Tel Aviv. It will be discussing about targeted customer of company as well as
communication plan.
MAIN BODY
Market place
Tel Aviv’s is one of the famous and largest market place of Israel. It opens every day of the week
and in this place local retailer sell handmade food product and designer clothes. Along with this,
it has small restaurant and all of plethora shops are budget friendly. In the farmer’s market
customer is able to buy great and fresh produce fruits as well as vegetable. There are variety of
the products available and all of them usually export to nearby states (Salazar, 2022). Although
this market is environmental friendly as farmer there do not make use of plastic bags and they
are not even allowed. Thus, this market is one of the tourist place where visitors can taste local
and fresh food. Moreover, the food application will be launched which allow user to get details
about the best local food available in the market. The application will fulfil the gap of attracting
customer by increasing the awareness about the farmer market. The application will be focusing
on particular group of target customer that are interested in local food. Moreover, this will help
in increasing the marketing of the market area which will benefit local retailer in increasing their
sales.
Market Segmentations
Segmentation is very necessary for the company in order to attract customer as well as to run the
business effectively. Along with this, there are several common approaches to market
segmentation on the basis of gender, income and psychographic as well as it provides guidance
to marketer about how to identify and reach potential buyers. However, it is important for the
company to select right way of marketing as they are more effective and less effective for
different products or services. Although the application will be targeting their customer on the
basis of demographic and it consist of groups such as age, gender, family size, income,
occupation and nationality (Ramadhan, 2021). It is one of the most popular base of segmentation