Marketing Strategy Planning- Gymshark
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Added on 2020-11-23
Marketing Strategy Planning- Gymshark
Added on 2020-11-23
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Marketing Plan-Gymshark
EXECUTIVE SUMMARY.............................................................................................................3INTRODUCTION...........................................................................................................................11.PESTEL Analysis.....................................................................................................................12.SWOT Analysis of organisation...............................................................................................33.SMART objectives of the company.........................................................................................44.Marketing strategy of the company..........................................................................................45.Marketing mix in growth and market share..............................................................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
EXECUTIVE SUMMARY This report is based on marketing plan, under which many factors of marketing has beendiscussed. A big introduction is given about the concept of marketing plan to make it easy forthe reader to understand it. With the help of PESTEL analysis some of the macro factors hasbeen discussed which is affecting the operation of the Gymshark. SWOT is also conducted fordetermining the need of improvements in the company’s performance. Some objectives has beencreated of the organisation to achieve it in future for increasing their market share and customerbase. Company’s marketing strategy has been made with the help of segmentation, targeting andpositioning tools ad other than this hoe does marketing mix is affecting the growth and marketshare of the organisation getting affecting is also analysed.
INTRODUCTIONMarketing is the method that every organisation using for promoting their business activities andselling their products. Marketing include many activities like advertisements, sales anddistribution. It is an action every organisation take to attract customers and to maintainrelationship with them, this is also related to keeping networking with the past clients throughwriting emails, meeting with them on coffee and returning calls. Company called Gymshark istaken to understand this concept of marketing. It is an UK based retail company which hasengaged into manufacturing of rage of hoodies, vests, T-shirts and leggings. It is completelydealing in sportswear & fitness items and serving all over the world including 177 countries; itcame into existence in 2012 (Atwal and Williams, 2017). Further in this report organisationsstrength and weaknesses will be discusses as well as its opportunities and threats will also beanalysed. Apart from this, determination of External factors which is impacting organisation’sperformance will be done. Purpose of marketing plan is to set the organisation at certain level in marketing, ithelp the organisation to grow and make strategies which increases customer base ofthe company.It is important for Gymshark as it proving a step to be successful business and also play animportant role in creating a relationship between clients and company (Baltes, 2015). 1.PESTEL AnalysisPESTEL analysis is a tool or framework that every company including Gym shark is usingbecause this help them to analyse the macro factors that impact the performance of the company.This is a useful tool at the time of entering in new market or opening a new business. POLITIAL- These factors are related to the impact of government decisions on theactivities of the organisation. Stability/ instability of the government of UK also affect theoperations of Gymshark. For working in this economy company has to follow politicalguidelines to operate legally and peacefully. UK have a huge respect for the human rights aswell as for the civil liberty, for example government has launched a campaign calledchange4life for encouraging people who have very active and positive lifestyle. This is anonline campaign for which people have to sign up and get regular health tips, ideas, recopieswhich help them to stay fit. This is the fitness initiative taken by the government which is a1
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