Marketing Strategy Project

Running head: MARKETING STRATEGY PROJECT
MARKETING STRATEGY PROJECT
Student’s Name
University Name
Author note

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MARKETING STRATEGY PROJECT
Introduction
The purpose of this assignment is to analyze the CUV segment between the RAV 4
and Mazda CX-5. Competitor analysis has been provided and describes the customer
perspective of the two companies and identified ways to encourage switching, objective
analysis has been done based on the review of the products. The evolving environment of the
industry has been provided and has provided ways in which the companies can take
advantage of the evolution.
Competitor analysis
Subjective analysis
Mazda CX-5 Customers perspective on Toyota RAV 4
The customers of Mazda CX-5 considers Toyota RAV4 to be highly stylish in its
approach, it has been given very particular designations to their models. Toyota RAV4 is
high adventurous and refined. The version of this car is inclines more towards being refined
and elegant in its look. The interior of the care is sober with slightly eccentric touches. This
model is particular fun to drive, apart from that the users can feel the quality of the product.
The customers of Mazda CX-5 consider it as a veritable monument of reliability and it highly
appeals to the buyer’s reasons (Cartabiano, Toyota Motor Corp 2016). It is more efficient in
its hybrid configuration. The customers mainly liked the spacious interior design of the
Toyota RAV4, even if the care is uninspiring, it has a reassuring drive, they also liked about
the quality of this finishing. They less liked about the styling which is quite common, they
did not like the bland driving experience, it was also said that the interior environment is
noisy and there is no androids auto.

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MARKETING STRATEGY PROJECT
Toyota RAV4 customer perspective on Mazda CX-5
Mazda CX-5 does not compromise on the quality and reliability of its products. The
customers of Toyota liked about the inspirational styling of the model, it had an inspiring
finishing which was liked by the customers of Toyota RAV4. It had a driving pleasure. They
liked less about the screen menu which is slightly complicated, further, it requires super
gasoline to run the engine smoothly, the automatic transmission has just speeds and the price
structure of Mazda CX-5 is high (Cusumano et al. 2015).
The companies Toyota and Mazda can collaborate on its products and technologies to
spend spiraling development costs amidst the strict standards of emission. Both the
companies can utilize the each company’s strength. They can collaborate and build upon
technical exchanges and become the world’s biggest automakers. Collaborating they can
insists upon stopping billions of waste by working on it together.
Data analysis
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
2014 2015 2016 2017 2018 20
19
0
20,000
40,000
60,000
80,000
1,00,000
1,20,000
1,40,000
The Units sold
Mazda CX-5 Toyota RAV4
Graph 1: The Sales volume comparison between the two models
(Source: As created by the author)