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Marketing Strateg Assignment Solution

   

Added on  2021-06-17

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Running head: MARKETING STRATEGY[SUSHI SUSHI]ASSESSMENT 2MMK101 TRIMESTER 1 2018MARKETING STRATEGY Student Name:Student Number:Table of Contents
Marketing Strateg Assignment Solution_1

MARKETING STRATEGY12.1. Target Market and Positioning Statement...........................................................................22.2. Marketing Strategy Recommendations................................................................................22.2.1. Product..............................................................................................................................22.2.2. Promotion.........................................................................................................................32.2.3. Pricing Strategy...............................................................................................................42.3. Conclusion and Implications.................................................................................................5Reference List.................................................................................................................................6
Marketing Strateg Assignment Solution_2

MARKETING STRATEGY22.1. Target Market and Positioning Statement.Target Market profile:The potential health target customers are the health conscious people. In Australia people usually follows a new trend to have diet food. Young people, who are diet conscious, are also the target customers. Generally people between the age group 18 to 34 years. Individuals who value fresh as well as packaged foods. Sushi meals are now preferred as their daily meal due to negligible fat. Differentiation base(s):Company applies unique value proposition to gain competitive advantages. It differentiates itself through effective brand strategy and price differentiation techniques. Sushi Sushi offers five of its products at a minimum rate of $4. These combos are highly attractive to the target customers.Positioning Statement:Sushi Sushi uses ‘double delicious’ to position itself successfully in the competitive Australian market (Sushisushi.com.au. 2018).2.2. Marketing Strategy Recommendations2.2.1. ProductAs per Festa et al. (2016), a product is generally a combination of all the goods and services that are offered to the potential target market. Sushi Sushi primarily sells Japanese and other items like brown rice seasoned with different flavors, Salomon, tuna and salads with high ingredient and sushi platter (Hoel et al. 2015). Sushi is introducing their new products and it would also be one of the bestselling seafood in entire Australia. The company follows a value approach system that involves selling the preferred menu items at a highly reduced price. This strategy of the organization is highly effective in attracting and retaining all the potential customers (Srijumpa 2017). The strategy is implemented by offering all the popular items in veryminimum portions. A basic combo meal is created by combining each of the food with small drinks and side dish. Several combinations of dishes are offered to appeal the various consumers’ tastes. Such as fish sandwich with onion rings or fries can be consumed as side dish. Customers are given the
Marketing Strateg Assignment Solution_3

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