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Marketing Essentials of EE Limited - Report

   

Added on  2020-01-28

28 Pages6049 Words42 Views
Marketing Essentials

Executive summary For every organization marketing is essential elements. It is important to target market.Through this organization can maintain identify it potential customers and also assist toorganization for maintaining its long term growth. EE limited is UK based company which is theBiggest organization which offers its services in telecommunication industry. The marketingessential collects all different types of elements of which assist to develop marketing strategy.Marketing Mix is strategy which is used by organization for making its marketingstrategy. The marketing mix helps to entity for findings different ways to develop their markets.To develop an effective marketing plan it includes different types of areas. For developingmarket plan different types of Analysis are conducted. For developing markets organization usedtargeting – segmenting -positioning. So its is concludes that for a developing an effectivemarketing strategy it is important to considered all marketing essentials for develop oforganization.

Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................2..........................................................................................................................................................3..........................................................................................................................................................3TASK 2............................................................................................................................................92a Marketing Mix of EE limited and its competitors.............................................................9TASK 2b Marketing Plan ....................................................................................................12CONCLUSION .............................................................................................................................18REFERENCES..............................................................................................................................19

INTRODUCTION In the present scenario, marketing is considered as an essential aspect within the firm thatsupport the company to engage in the selling activities so that customers can easily get attractedtowards the purchasing and selling merchandise (Boone and Kurtz, 2012). In the essencemarketing basically include different activities accompanying with advertising of productsamong the customers. Along with this, application of marketing activities would support thecompany in attaining the higher market share with promoting their services. For the present report the selected organization is EE Ltd. and O2 both are the leadingcompanies in the telecom industry that deals in offering the range of mobile services to theirdifferent segment customers. On the other hand, the report also provide an comparative analysisof the marketing mix element in the different telecom companies. Along with this it also engagein devising the marketing for the cited firm so that they can easily attain their marketingobjectives. 1

TASK 12

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