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Marketing Assignment of McDonald

   

Added on  2020-06-04

16 Pages5544 Words54 Views
Marketing

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of marketing functions............................................................1P2 Relation of marketing functions with wider context of organisation................................3TASK 2............................................................................................................................................6P3 Marketing mix strategy of different organisations............................................................6TASK 3............................................................................................................................................9P4 Marketing plan for McDonald...........................................................................................9CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13

INTRODUCTIONMarketing can be defined as an art or science by which organisation explores, creates anddelivers value to the customers so that their needs or wants can be satisfied and organisation canobtain desired profit. It is very helpful in identifying unfulfilled needs or wants of people. Insimple terms, it can be said that it includes set of activities which are associated with buying andselling of products or services (Baker and et. al., 2016). It may consist of advertising, selling anddelivering of products to the people so that their needs or desires can be satisfied. Marketingfunction is very important in today competing environment because it helps the company inachieving competitive advantages over its rivals by maintaining better relationship withcustomers. Marketing people puts lots of efforts for getting attention of large number ofindividuals by using slogans, designs of products and by doing aggressive advertisement. Thisproject is based on McDonald which provides various range of products to their clients likeburgers, desserts, French fries etc. Key roles and responsibilities of marketing functions and theirrelation with other other departments will be defined in this study. It will also state aboutmarketing mix strategies of different organisations as well their marketing plan. TASK 1P1 Roles and responsibilities of marketing functionsMarketing which is an important function in McDonald because it helps in deliveringbetter quality of products or services to their clients as per their requirement by which users canbe maintained in the company for long period of time (Berkowitz, 2016). With the help of thisfunction, attention of large number of people can be obtained because it represents their productsin an attractive manner so that everyone will prefer its products as comparison to others as wellas aids in maintaining positive brand image in the market. It includes numerous concepts that aredescribed below- Production concept- It is very old model that was used in 1920 for the first time. As perthis concept, manager has main responsibility to give their more focus on productionprocess so that its efficiency can be enhanced and better quality of products can bedesigned which will satisfy their needs or wants of consumers. Product concept- After that, this concept was introduced in 1930 which states thatorganisation should design better quality of products which will have innovative features1

because everyone wants to purchase those goods which will have unique features andtheir performance is excellent. Selling concept- As per this model, company should adopt aggressive marketing strategyso that attention of large number of people can be achieved. Marketing concept- This model came in to force after world war IInd in which mainlyfocus was given on pull strategy (Brassington and Pettitt, 2013). Societal marketing concept- As per this model, total focus should be given on identifyingneeds or wants of consumers so that large market share can be captured by deliveringproducts as per their requirements. Roles and responsibilities of marketing functions- Marketing people in McDonald haveto perform numerous roles and responsibilities which are described below- Product- In today competitive environment, it is very necessary that organisation shouldmake their products or services as per requirements of consumers so that they will onlyprefer its merchandise rather than to go its competitors (Functions of marketing, 2017).For this, requirements of research activities will be generated which can only be done bymarketing department. It will conduct market survey for knowing about market situationand taste and preferences of clients which will help in designing products or servicesaccordingly.Price- It is the most important element in agonistic world which aids in attainingcompetitive advantages over its rivals. Price can be defined as a monetary element whichis taken by company in exchange of goods or services. McDonald should charge thatvalue which can be afforded by clients easily. In this, marketing function plays animportant role because it has sufficient information regarding target users that helps insetting right prices of merchandise (Brooks and Simkin, 2012). Selling- In this process, marketing department has to put lots of efforts so that goods orservices can be delivered easily and effectively. This part of company ensures thatproducts are easily available to the clients.Promotion- For creating awareness about the existence of organisation and its offers,marketing department has to take various action so that attention of people can becaptured and company can reach to its decided destination within stipulated period oftime. 2

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